{
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        },
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          "headline": "Leading the field of Optoacoustic Imaging",
          "subhead": "Due to its spatiotemporal resolution, penetration depth, sensitivity and specificity, optoacoustic imaging (OAI) can be used for a multitude of applications.",
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          "evidence": "https://web.archive.org/web/20220703135142/https://ithera-medical.com",
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        },
        {
          "headline": "Leading the field of Optoacoustic Imaging",
          "subhead": "Due to its spatiotemporal resolution, penetration depth, sensitivity and specificity, optoacoustic imaging (OAI) can be used for a multitude of applications.",
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      "kind": "headline",
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      "summary": "Changed its homepage headline from “Participate in an imaging revolution.” to “Optoacoustic imaging. The next-generation in molecular imaging.”.",
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        "to": "2019-07-07T03:42:27.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
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        "to": "2019-07-07T03:42:27.000Z"
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      "evidence": "https://web.archive.org/web/20190707034227/https://www.ithera-medical.com/",
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      "topic": "https://startuphistory.org/t/added-careers-page"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Leading the field of Optoacoustic Imaging” to “Biomarkers, in living color.”.",
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        "to": "2025-07-08T02:31:46.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Biomarkers, in living color.” to “OUR BUSINESS”.",
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        "to": "2026-11-06T17:26:50.539Z"
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  ],
  "update": {
    "headline": "iThera Medical updates homepage messaging",
    "summary": "iThera Medical has updated its homepage headlines multiple times and added a careers page. Recent changes shift the top-of-page focus from biomarker imaging language to a business-oriented heading.",
    "points": [
      {
        "text": "Between July 2017 and July 2019, iThera Medical changed its homepage headline from “Participate in an imaging revolution.” to “Optoacoustic imaging. The next-generation in molecular imaging.”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2017 and July 2019, iThera Medical added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2024 and July 2025, iThera Medical changed its homepage headline from “Leading the field of Optoacoustic Imaging” to “Biomarkers, in living color.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2025 and November 2026, iThera Medical changed its homepage headline from “Biomarkers, in living color.” to “OUR BUSINESS”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T16:13:25.930Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
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      "name": "ViOptix",
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    },
    {
      "name": "ITM Isotope Technologies Munich (ITM)",
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      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "T-Therapeutics",
      "record": "https://startuphistory.org/c/t-therapeutics.com",
      "basis": "description_similarity",
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    },
    {
      "name": "OptraSCAN",
      "record": "https://startuphistory.org/c/optrascan.com",
      "basis": "description_similarity",
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    },
    {
      "name": "Inotec (NATROX / Inotec AMD)",
      "record": "https://startuphistory.org/c/natroxwoundcare.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “iThera Medical” company record, https://startuphistory.org/c/ithera-medical.com"
}