{
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        "to": "2021-07-01T18:03:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701180349/https://www.itchpet.com/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build a plan that suits your pet best” to “Monthly flea treatment, delivered to your door”.",
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      "evidence": "https://web.archive.org/web/20240101192740/https://www.itchpet.com/",
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Itch” company record, https://startuphistory.org/c/itchpet.com"
}