{
  "company": {
    "name": "iProov",
    "website": "https://iproov.com/",
    "record": "https://startuphistory.org/c/iproov.com"
  },
  "status": null,
  "history_since": "2014-12-21T10:21:21.000Z",
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    "observed_at": "2014-12-21T10:21:21.000Z",
    "headline": null,
    "description": "iProov was founded in London in 2011 to deliver usable personal identity management to the global market. We focus on delivering the twin goals of trusted security and outstanding user experience.",
    "evidence": "https://web.archive.org/web/20141221102121/https://www.iproov.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:21.192Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-20T23:03:35.000Z",
      "variants": [
        {
          "headline": "It's never been so simple......to authenticate securely",
          "subhead": "iProov was founded in London in 2011 to deliver usable personal identity management to the global market. We focus on delivering the twin goals of trusted security and outstanding user experience.",
          "observed_at": "2016-10-20T23:03:35.000Z",
          "evidence": "https://web.archive.org/web/20161020230335/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "It's never been so simple......to authenticate securely",
      "subhead": "iProov was founded in London in 2011 to deliver usable personal identity management to the global market. We focus on delivering the twin goals of trusted security and outstanding user experience.",
      "from": "2016-10-20T23:03:35.000Z",
      "to": "2016-10-20T23:03:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161020230335/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-20T23:03:35.000Z"
      },
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    },
    {
      "quote_observed_at": "2020-07-15T07:09:05.000Z",
      "variants": [
        {
          "headline": "Simply smarter security",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20180819150015/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simply smarter security",
          "subhead": null,
          "observed_at": "2019-07-01T13:05:48.000Z",
          "evidence": "https://web.archive.org/web/20190701130548/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simply smarter security",
          "subhead": null,
          "observed_at": "2020-07-15T07:09:05.000Z",
          "evidence": "https://web.archive.org/web/20200715070905/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Simply smarter security",
      "subhead": null,
      "from": "2018-08-19T15:00:15.000Z",
      "to": "2020-07-15T07:09:05.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200715070905/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
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          "to": "2020-07-15T07:09:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-11T03:02:22.000Z",
      "variants": [
        {
          "headline": "Genuine Presence Assurance",
          "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
          "observed_at": "2022-01-11T03:02:22.000Z",
          "evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Genuine Presence Assurance",
      "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
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      "to": "2022-01-11T03:02:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-11T03:02:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T08:07:46.000Z",
      "variants": [
        {
          "headline": "Biometric Encyclopedia",
          "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
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          "evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Biometric Encyclopedia",
      "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
      "from": "2023-01-04T08:07:46.000Z",
      "to": "2023-01-04T08:07:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-04T08:07:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-04T09:44:22.000Z",
      "variants": [
        {
          "headline": "Can You Spot a Deepfake?",
          "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
          "observed_at": "2024-01-04T09:44:22.000Z",
          "evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Can You Spot a Deepfake?",
      "subhead": "Award-winning provider of secure online biometric authentication, identity verification, digital onboarding services, and Genuine Presence Assurance technology.",
      "from": "2024-01-04T09:44:22.000Z",
      "to": "2024-01-04T09:44:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-04T09:44:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T14:31:13.000Z",
      "variants": [
        {
          "headline": "iProov provides market-leading biometric solutions that protect the world’s most security-conscious organizations from deepfakes and other types of identity fraud.",
          "subhead": "Onboard and authenticate your users in seconds with science-based biometrics",
          "observed_at": "2025-07-01T14:31:13.000Z",
          "evidence": "https://web.archive.org/web/20250701143113/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "iProov provides market-leading biometric solutions that protect the world’s most security-conscious organizations from deepfakes and other types of identity fraud.",
      "subhead": "Onboard and authenticate your users in seconds with science-based biometrics",
      "from": "2025-07-01T14:31:13.000Z",
      "to": "2025-07-01T14:31:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701143113/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-01T14:31:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:21.192Z",
      "variants": [
        {
          "headline": "Onboard and authenticate your users in seconds with science-based biometrics",
          "subhead": "Onboard and authenticate your users in seconds with science-based biometrics",
          "observed_at": "2026-07-07T15:30:20.000Z",
          "evidence": "https://web.archive.org/web/20260707153020/https://www.iproov.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Onboard and authenticate your users in seconds with science-based biometrics",
          "subhead": "Onboard and authenticate your users in seconds with science-based biometrics",
          "observed_at": "2026-11-06T17:26:21.192Z",
          "evidence": "https://www.iproov.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Onboard and authenticate your users in seconds with science-based biometrics",
      "subhead": "Onboard and authenticate your users in seconds with science-based biometrics",
      "from": "2026-07-07T15:30:20.000Z",
      "to": "2026-11-06T17:26:21.192Z",
      "captures": 2,
      "evidence": "https://www.iproov.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-07T15:30:20.000Z",
          "to": "2026-11-06T17:26:21.192Z"
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  "changes": [
    {
      "n": 1,
      "id": "page-b82c16fa2136b07d2ddfe8197649e7cff8e907da95957823be50ab7c94dfd46c:3f332b5ac91cec6670961e8fc5afb5a7262e4a346581e0b77f4c0279482f8c91:headline:ceefee5c5b57d278",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “It's never been so simple......to authenticate securely” to “Simply smarter security”.",
      "between": {
        "from": "2016-10-20T23:03:35.000Z",
        "to": "2018-08-19T15:00:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20180819150015/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
      "n": 2,
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      "before_evidence": "https://web.archive.org/web/20161020230335/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-10-20T23:03:35.000Z",
        "to": "2018-08-19T15:00:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20180819150015/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-c4c8a9dab139b71cf31416e85d9cb7000da4abe2faf9a37ffdd82a6a3bc77fef:83cf153b8b5811d10227efeebcf7a21bc20564cd5ab20f87ee013cc5aba4e0a3:funding:cf7f3f00540feba1",
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      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “iProov Announces $70M Investment from Sumeru Equity Partners iProov has announced a $70 million (USD) growth investment from Sumeru Equit…”.",
      "between": {
        "from": "2020-07-15T07:09:05.000Z",
        "to": "2022-01-11T03:02:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simply smarter security” to “Genuine Presence Assurance”.",
      "between": {
        "from": "2020-07-15T07:09:05.000Z",
        "to": "2022-01-11T03:02:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-83cf153b8b5811d10227efeebcf7a21bc20564cd5ab20f87ee013cc5aba4e0a3:d490f1e4ec5d63bc011664f7a9757efdbc6478f97354de5da8e0e9ad1d3f18a0:customers_added:5263f2cbc39b38ca",
      "before_evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Encyclopedia Header 3 4, Encyclopedia Header 3, Home Page Video Thumbnail, Deloitte Fast 50 Winner, Cybertech 100, Merit AwardArtboard, Govies, Cyber Security and 1 more.",
      "between": {
        "from": "2022-01-11T03:02:22.000Z",
        "to": "2023-01-04T08:07:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-83cf153b8b5811d10227efeebcf7a21bc20564cd5ab20f87ee013cc5aba4e0a3:d490f1e4ec5d63bc011664f7a9757efdbc6478f97354de5da8e0e9ad1d3f18a0:headline:4839b5596d79dfe1",
      "before_evidence": "https://web.archive.org/web/20220111030222/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Genuine Presence Assurance” to “Biometric Encyclopedia”.",
      "between": {
        "from": "2022-01-11T03:02:22.000Z",
        "to": "2023-01-04T08:07:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d490f1e4ec5d63bc011664f7a9757efdbc6478f97354de5da8e0e9ad1d3f18a0:19695e76ece4216abdfdb2bd02453c5297d87f56bb27c510d78fb02189241a49:customers_added:410bf2fdae82698c",
      "before_evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: SC Award Winner and Artboard.",
      "between": {
        "from": "2023-01-04T08:07:46.000Z",
        "to": "2024-01-04T09:44:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-d490f1e4ec5d63bc011664f7a9757efdbc6478f97354de5da8e0e9ad1d3f18a0:19695e76ece4216abdfdb2bd02453c5297d87f56bb27c510d78fb02189241a49:headline:08dc6846f525600a",
      "before_evidence": "https://web.archive.org/web/20230104080746/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Biometric Encyclopedia” to “Can You Spot a Deepfake?”.",
      "between": {
        "from": "2023-01-04T08:07:46.000Z",
        "to": "2024-01-04T09:44:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-19695e76ece4216abdfdb2bd02453c5297d87f56bb27c510d78fb02189241a49:89eca006f0beedb39359d3206bf49e0491afe66383c8e0a7013e24edcde5f6d6:headline:9eadca1fa809f7e2",
      "before_evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Can You Spot a Deepfake?” to “iProov provides market-leading biometric solutions that protect the world’s most security-conscious organizations from deepfakes and othe…”.",
      "between": {
        "from": "2024-01-04T09:44:22.000Z",
        "to": "2025-07-01T14:31:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701143113/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-19695e76ece4216abdfdb2bd02453c5297d87f56bb27c510d78fb02189241a49:89eca006f0beedb39359d3206bf49e0491afe66383c8e0a7013e24edcde5f6d6:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240104094422/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-01-04T09:44:22.000Z",
        "to": "2025-07-01T14:31:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701143113/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-89eca006f0beedb39359d3206bf49e0491afe66383c8e0a7013e24edcde5f6d6:e7d33feb32dd342be5c7e95705ea07e920644b7ef8d22bc578482c72328aba53:headline:3faf16dc704fa807",
      "before_evidence": "https://web.archive.org/web/20250701143113/https://www.iproov.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “iProov provides market-leading biometric solutions that protect the world’s most security-conscious organizations from deepfakes and othe…” to “Onboard and authenticate your users in seconds with science-based biometrics”.",
      "between": {
        "from": "2025-07-01T14:31:13.000Z",
        "to": "2026-07-07T15:30:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707153020/https://www.iproov.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “iProov” company record, https://startuphistory.org/c/iproov.com"
}