{
  "company": {
    "name": "INVY",
    "website": "https://invy.com/",
    "record": "https://startuphistory.org/c/invy.com"
  },
  "status": null,
  "history_since": "2010-09-21T23:18:52.000Z",
  "baseline": {
    "snapshot_id": "c18e4bee7f7940731767d5245307394fbafb4070482783613c8eb8f99f9cb242",
    "observed_at": "2010-09-21T23:18:52.000Z",
    "headline": "invy.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20100921231852/http://invy.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$2.99 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:26:21.192Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-06-07T11:14:49.000Z",
      "variants": [
        {
          "headline": "invy.com",
          "subhead": null,
          "observed_at": "2010-09-21T23:18:52.000Z",
          "evidence": "https://web.archive.org/web/20100921231852/http://invy.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "invy.com",
          "subhead": null,
          "observed_at": "2012-03-14T22:06:21.000Z",
          "evidence": "https://web.archive.org/web/20120314220621/http://invy.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "invy.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
          "observed_at": "2013-06-07T11:14:49.000Z",
          "evidence": "https://web.archive.org/web/20130607111449/http://invy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "invy.com",
      "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
      "from": "2010-09-21T23:18:52.000Z",
      "to": "2013-06-07T11:14:49.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20130607111449/http://invy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2013-06-07T11:14:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-10-03T12:20:40.000Z",
      "variants": [
        {
          "headline": "One App, All your stuff",
          "subhead": "Maximize the use of your belongings with INVY, a digital dashboard to document & centralize your purchases for easy sharing, management, and recycling.",
          "observed_at": "2022-06-25T12:02:57.000Z",
          "evidence": "https://web.archive.org/web/20220625120257/https://www.invy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One App, All your stuff",
          "subhead": "Maximize the use of your belongings with INVY, a digital dashboard to document & centralize your purchases for easy sharing, management, and recycling.",
          "observed_at": "2022-10-03T12:20:40.000Z",
          "evidence": "https://web.archive.org/web/20221003122040/https://www.invy.com/",
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        }
      ],
      "headline": "One App, All your stuff",
      "subhead": "Maximize the use of your belongings with INVY, a digital dashboard to document & centralize your purchases for easy sharing, management, and recycling.",
      "from": "2022-06-25T12:02:57.000Z",
      "to": "2022-10-03T12:20:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20221003122040/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2022-10-03T12:20:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-27T20:54:22.000Z",
      "variants": [
        {
          "headline": "Our Latest Thoughts",
          "subhead": "INVY helps modern consumers easily catalog, maintain, insure, and resell their belongings from one central digital platform.",
          "observed_at": "2023-12-02T16:11:50.000Z",
          "evidence": "https://web.archive.org/web/20231202161150/https://www.invy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Our Latest Thoughts",
          "subhead": "INVY helps modern consumers easily catalog, maintain, insure, and resell their belongings from one central digital platform.",
          "observed_at": "2024-01-27T20:54:22.000Z",
          "evidence": "https://web.archive.org/web/20240127205422/https://www.invy.com/",
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        }
      ],
      "headline": "Our Latest Thoughts",
      "subhead": "INVY helps modern consumers easily catalog, maintain, insure, and resell their belongings from one central digital platform.",
      "from": "2023-12-02T16:11:50.000Z",
      "to": "2024-01-27T20:54:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240127205422/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-12-02T16:11:50.000Z",
          "to": "2024-01-27T20:54:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T21:07:20.000Z",
      "variants": [
        {
          "headline": "Maximize the Value of Everything You Own",
          "subhead": "INVY: Your digital closet & home inventory manager. Track, value, & sell your belongings with ease. Declutter, discover hidden value, and embrace sustainable consumption.",
          "observed_at": "2025-01-13T21:07:20.000Z",
          "evidence": "https://web.archive.org/web/20250113210720/https://www.invy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Maximize the Value of Everything You Own",
      "subhead": "INVY: Your digital closet & home inventory manager. Track, value, & sell your belongings with ease. Declutter, discover hidden value, and embrace sustainable consumption.",
      "from": "2025-01-13T21:07:20.000Z",
      "to": "2025-01-13T21:07:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250113210720/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-13T21:07:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-17T16:30:23.000Z",
      "variants": [
        {
          "headline": "Transform your closet into a smart portfolio",
          "subhead": "INVY is an AI-Powered platform for smart asset management & sustainable luxury. Transform closet chaos into a curated portfolio with smart, automated tracking that organizes your collection effortless",
          "observed_at": "2025-07-17T16:30:23.000Z",
          "evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Transform your closet into a smart portfolio",
      "subhead": "INVY is an AI-Powered platform for smart asset management & sustainable luxury. Transform closet chaos into a curated portfolio with smart, automated tracking that organizes your collection effortless",
      "from": "2025-07-17T16:30:23.000Z",
      "to": "2025-07-17T16:30:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-17T16:30:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:26:21.192Z",
      "variants": [
        {
          "headline": "What you own. What it's worth.",
          "subhead": "Your wardrobe has a market value. INVY is the first platform that treats what you own as a portfolio — AI valuation, resale signals, and market intelligence for fashion, jewelry, art, and collectibles",
          "observed_at": "2026-07-11T09:00:25.000Z",
          "evidence": "https://web.archive.org/web/20260711090025/https://www.invy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What you own. What it's worth.",
          "subhead": "Your wardrobe has a market value. INVY is the first platform that treats what you own as a portfolio — AI valuation, resale signals, and market intelligence for fashion, jewelry, art, and collectibles",
          "observed_at": "2026-11-06T17:26:21.192Z",
          "evidence": "https://www.invy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "What you own. What it's worth.",
      "subhead": "Your wardrobe has a market value. INVY is the first platform that treats what you own as a portfolio — AI valuation, resale signals, and market intelligence for fashion, jewelry, art, and collectibles",
      "from": "2026-07-11T09:00:25.000Z",
      "to": "2026-11-06T17:26:21.192Z",
      "captures": 2,
      "evidence": "https://www.invy.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T09:00:25.000Z",
          "to": "2026-11-06T17:26:21.192Z"
        }
      },
      "current": true
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  "changes": [
    {
      "n": 1,
      "id": "page-c18e4bee7f7940731767d5245307394fbafb4070482783613c8eb8f99f9cb242:b79d8f9b8dbccb643347462ad3f16889c22d2b3490a82e64ce24b2bfc2fe3748:pricing:b40eab353e1eb49e",
      "before_evidence": "https://web.archive.org/web/20100921231852/http://invy.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $2.99 / mo to $4.99 / mo, $9.99 / mo and $7.99 / yr.",
      "between": {
        "from": "2010-09-21T23:18:52.000Z",
        "to": "2012-03-14T22:06:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20120314220621/http://invy.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-b79d8f9b8dbccb643347462ad3f16889c22d2b3490a82e64ce24b2bfc2fe3748:fc83c7d162bac6105ed86ecaa3adea6d3adcf7d5fa29652e83bfe646e80f8166:pricing:07becb262658f8f6",
      "before_evidence": "https://web.archive.org/web/20120314220621/http://invy.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $4.99 / mo, $9.99 / mo and $7.99 / yr to $7.99 / yr.",
      "between": {
        "from": "2012-03-14T22:06:21.000Z",
        "to": "2013-06-07T11:14:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20130607111449/http://invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "page-a42bd23ee3cd9491901f184a4ee3da39b0274fb5f78f6a0f97a361806707f94a:f4befdc017efffd6ad715e598765e80f048ade84973cf8801e8508d7aca36fd5:headline:589f611a4cbf8c1f",
      "before_evidence": "https://web.archive.org/web/20221003122040/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One App, All your stuff” to “Our Latest Thoughts”.",
      "between": {
        "from": "2022-10-03T12:20:40.000Z",
        "to": "2023-12-02T16:11:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20231202161150/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c7fc9161fdf48425e3a4704fa3ae45b9ae7758c291e002f6e9dda3b86180d0a6:075e350a9bfd8bf3dacd1e564dfd2cfc42f58b94f26c5508a5c70f98fee7bcce:headline:06d8460d8815f72d",
      "before_evidence": "https://web.archive.org/web/20240127205422/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Our Latest Thoughts” to “Maximize the Value of Everything You Own”.",
      "between": {
        "from": "2024-01-27T20:54:22.000Z",
        "to": "2025-01-13T21:07:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113210720/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-075e350a9bfd8bf3dacd1e564dfd2cfc42f58b94f26c5508a5c70f98fee7bcce:eacd6f00cc08ed85b6a0cd38f29e481a354e0366a68d79bf5742a1b3746347d0:headline:07a0ecf647202edb",
      "before_evidence": "https://web.archive.org/web/20250113210720/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Maximize the Value of Everything You Own” to “Transform your closet into a smart portfolio”.",
      "between": {
        "from": "2025-01-13T21:07:20.000Z",
        "to": "2025-07-17T16:30:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-075e350a9bfd8bf3dacd1e564dfd2cfc42f58b94f26c5508a5c70f98fee7bcce:eacd6f00cc08ed85b6a0cd38f29e481a354e0366a68d79bf5742a1b3746347d0:logos:afb871e75d0b9323",
      "before_evidence": "https://web.archive.org/web/20250113210720/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: 5.png, 1.png, 3.png and 6.png.",
      "between": {
        "from": "2025-01-13T21:07:20.000Z",
        "to": "2025-07-17T16:30:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-eacd6f00cc08ed85b6a0cd38f29e481a354e0366a68d79bf5742a1b3746347d0:f59ee2abb96f0822c18f41d265da651b3db4678c9a71b0c77d5ff197a56b631f:headline:8eab7ac7ff48b3c9",
      "before_evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transform your closet into a smart portfolio” to “What you own. What it's worth.”.",
      "between": {
        "from": "2025-07-17T16:30:23.000Z",
        "to": "2026-07-11T09:00:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711090025/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-eacd6f00cc08ed85b6a0cd38f29e481a354e0366a68d79bf5742a1b3746347d0:f59ee2abb96f0822c18f41d265da651b3db4678c9a71b0c77d5ff197a56b631f:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250717163023/https://www.invy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-17T16:30:23.000Z",
        "to": "2026-07-11T09:00:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711090025/https://www.invy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “INVY” company record, https://startuphistory.org/c/invy.com"
}