{
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      ],
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      "evidence_kind": "internet_archive",
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          "subhead": "Issue compliant invoices, globally",
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        {
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          "evidence": "https://web.archive.org/web/20260218062759/https://www.invopop.com/",
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        },
        {
          "headline": "Issue compliant invoices, globally",
          "subhead": "Discover easy-to-use solutions for electronic invoicing tailored to your business needs. One API to automate compliance with any invoice format around the world",
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          "evidence": "https://web.archive.org/web/20260728042230/https://www.invopop.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Issue compliant invoices, globally",
      "subhead": "Discover easy-to-use solutions for electronic invoicing tailored to your business needs. One API to automate compliance with any invoice format around the world",
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      "captures": 4,
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      "variants": [
        {
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          "evidence": "https://invopop.com/",
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        }
      ],
      "headline": "The invoicing infrastructure for global businesses",
      "subhead": "Send and receive compliant invoices in 30+ countries",
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      "to": "2026-11-06T17:26:21.192Z",
      "captures": 1,
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        "on": "2026-11-06T17:26:21.192Z"
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      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
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        "from": "2023-09-09T20:25:17.000Z",
        "to": "2024-02-25T02:18:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225021808/https://www.invopop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-031201884af853fb97bf442868f690cd2ea04e3d09effc76e9f815f408cb656d:e3bdcada8f735d3c8a9877cc8db227ee09e8ad87436deef16f41716df31e0d0c:headline:c178e71d2c32ae98",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate electronic invoicing, globally” to “Issue compliant invoices, globally”.",
      "between": {
        "from": "2024-02-25T02:18:08.000Z",
        "to": "2024-07-08T22:36:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708223658/https://www.invopop.com/",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-07-08T22:36:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708223658/https://www.invopop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-e3bdcada8f735d3c8a9877cc8db227ee09e8ad87436deef16f41716df31e0d0c:742c713a284bf6bc964b1ba2d21b2928563cf24f8264d46a01334cf6718e3953:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20240708223658/https://www.invopop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
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        "to": "2025-07-05T10:14:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250705101451/https://www.invopop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
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      "id": "page-7778163553e50e4dcedd198d21803813c200085641799217a509703e2166493e:e6a1bbcccb8aa398424a1c45a5e94c3f13fdcfa5d2059e7bdeff37e46af6745b:headline:a81dbe6d038937a3",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Issue compliant invoices, globally” to “The invoicing infrastructure for global businesses”.",
      "between": {
        "from": "2026-07-28T04:22:30.000Z",
        "to": "2026-11-06T17:26:21.192Z"
      },
      "evidence": "https://invopop.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-7778163553e50e4dcedd198d21803813c200085641799217a509703e2166493e:e6a1bbcccb8aa398424a1c45a5e94c3f13fdcfa5d2059e7bdeff37e46af6745b:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260728042230/https://www.invopop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-28T04:22:30.000Z",
        "to": "2026-11-06T17:26:21.192Z"
      },
      "evidence": "https://invopop.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-7778163553e50e4dcedd198d21803813c200085641799217a509703e2166493e:e6a1bbcccb8aa398424a1c45a5e94c3f13fdcfa5d2059e7bdeff37e46af6745b:traction:a604bab2bfc88098",
      "before_evidence": "https://web.archive.org/web/20260728042230/https://www.invopop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “400 Countries” on its homepage (was “40 countries”).",
      "between": {
        "from": "2026-07-28T04:22:30.000Z",
        "to": "2026-11-06T17:26:21.192Z"
      },
      "evidence": "https://invopop.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Invopop” company record, https://startuphistory.org/c/invopop.com"
}