{
  "company": {
    "name": "Investrio",
    "website": "https://investrio.io/",
    "record": "https://startuphistory.org/c/investrio.io"
  },
  "status": null,
  "history_since": "2024-04-04T08:02:02.000Z",
  "baseline": {
    "snapshot_id": "5ad0294a3db15f3edf7b24f0e01138557d9c62433ae481ea5e669bd2d6a95635",
    "observed_at": "2024-04-04T08:02:02.000Z",
    "headline": "Join the Waitlist & Newsletter",
    "description": "Eliminate your debt & build your future. Investrio provides a personal approach to your finances and beyond. Helping you move financially forward.",
    "evidence": "https://web.archive.org/web/20240404080202/https://www.investrio.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2024-08-03T19:41:54.000Z",
      "variants": [
        {
          "headline": "Join the Waitlist & Newsletter",
          "subhead": "Eliminate your debt & build your future. Investrio provides a personal approach to your finances and beyond. Helping you move financially forward.",
          "observed_at": "2024-04-04T08:02:02.000Z",
          "evidence": "https://web.archive.org/web/20240404080202/https://www.investrio.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join the Waitlist & Newsletter",
          "subhead": "Eliminate your debt & build your future. Investrio provides a personal approach to your finances and beyond. Helping you move financially forward.",
          "observed_at": "2024-08-03T19:41:54.000Z",
          "evidence": "https://web.archive.org/web/20240803194154/https://www.investrio.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join the Waitlist & Newsletter",
      "subhead": "Eliminate your debt & build your future. Investrio provides a personal approach to your finances and beyond. Helping you move financially forward.",
      "from": "2024-04-04T08:02:02.000Z",
      "to": "2024-08-03T19:41:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240803194154/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-04T08:02:02.000Z",
          "to": "2024-08-03T19:41:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-15T19:17:57.000Z",
      "variants": [
        {
          "headline": "Business and personal finances, in one app.",
          "subhead": "Manage your business and personal finances effortlessly with Investrio. Empowering solopreneurs with the all-in-one tool for financial growth and security.",
          "observed_at": "2025-01-15T19:17:57.000Z",
          "evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Business and personal finances, in one app.",
      "subhead": "Manage your business and personal finances effortlessly with Investrio. Empowering solopreneurs with the all-in-one tool for financial growth and security.",
      "from": "2025-01-15T19:17:57.000Z",
      "to": "2025-01-15T19:17:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-15T19:17:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-09T12:46:37.000Z",
      "variants": [
        {
          "headline": "Automated finances for solopreneurs.",
          "subhead": "Effortlessly manage your business and personal finances with Investrio. Empowering solopreneurs through an all-in-one tool for financial growth and security.",
          "observed_at": "2025-07-09T12:46:37.000Z",
          "evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automated finances for solopreneurs.",
      "subhead": "Effortlessly manage your business and personal finances with Investrio. Empowering solopreneurs through an all-in-one tool for financial growth and security.",
      "from": "2025-07-09T12:46:37.000Z",
      "to": "2025-07-09T12:46:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-09T12:46:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-18T14:05:38.000Z",
      "variants": [
        {
          "headline": "Stop Stressing About Money. Start Making More Of It.",
          "subhead": "Investrio is the financial OS for creators, coaches, freelancers & solo-business owners. Automate bookkeeping, taxes & growth, built for you.",
          "observed_at": "2026-01-18T14:05:38.000Z",
          "evidence": "https://web.archive.org/web/20260118140538/https://www.investrio.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop Stressing About Money. Start Making More Of It.",
      "subhead": "Investrio is the financial OS for creators, coaches, freelancers & solo-business owners. Automate bookkeeping, taxes & growth, built for you.",
      "from": "2026-01-18T14:05:38.000Z",
      "to": "2026-01-18T14:05:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260118140538/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-18T14:05:38.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-260f4129e0ae5fe740e1c1fb5a8a163d945a406264d4511a3a7d798303d4bafa:0cc8016e9e7ebaa5254602c516acdf6d1c203435baab8a34eacf106656a996b9:repositioning",
      "before_evidence": "https://web.archive.org/web/20240803194154/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Join the Waitlist & Newsletter” to “Business and personal finances, in one app.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-08-03T19:41:54.000Z",
        "to": "2025-01-15T19:17:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-0cc8016e9e7ebaa5254602c516acdf6d1c203435baab8a34eacf106656a996b9:e7d0c4e66dabd2ccb43d48de4906b965bb04016a8f4f7b9d634f280ed65aa8c9:headline:3842b213b46f8876",
      "before_evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Business and personal finances, in one app.” to “Automated finances for solopreneurs.”.",
      "between": {
        "from": "2025-01-15T19:17:57.000Z",
        "to": "2025-07-09T12:46:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-0cc8016e9e7ebaa5254602c516acdf6d1c203435baab8a34eacf106656a996b9:e7d0c4e66dabd2ccb43d48de4906b965bb04016a8f4f7b9d634f280ed65aa8c9:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-01-15T19:17:57.000Z",
        "to": "2025-07-09T12:46:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-0cc8016e9e7ebaa5254602c516acdf6d1c203435baab8a34eacf106656a996b9:e7d0c4e66dabd2ccb43d48de4906b965bb04016a8f4f7b9d634f280ed65aa8c9:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250115191757/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-15T19:17:57.000Z",
        "to": "2025-07-09T12:46:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-e7d0c4e66dabd2ccb43d48de4906b965bb04016a8f4f7b9d634f280ed65aa8c9:dfff309d2b70fdb102d6fec9cbdc9bcbd85cb9fdd28a8085efbf6587bdff9521:headline:ec40119d76aac699",
      "before_evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automated finances for solopreneurs.” to “Stop Stressing About Money. Start Making More Of It.”.",
      "between": {
        "from": "2025-07-09T12:46:37.000Z",
        "to": "2026-01-18T14:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118140538/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-e7d0c4e66dabd2ccb43d48de4906b965bb04016a8f4f7b9d634f280ed65aa8c9:dfff309d2b70fdb102d6fec9cbdc9bcbd85cb9fdd28a8085efbf6587bdff9521:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250709124637/https://www.investrio.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-09T12:46:37.000Z",
        "to": "2026-01-18T14:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118140538/https://www.investrio.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "OffDeal",
      "record": "https://startuphistory.org/c/offdeal.io",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Veritus",
      "record": "https://startuphistory.org/c/veritus.com",
      "basis": "category",
      "category": "AI lending and underwriting"
    },
    {
      "name": "409.ai",
      "record": "https://startuphistory.org/c/409.ai",
      "basis": "category",
      "category": "AI lending and underwriting"
    },
    {
      "name": "Aiir",
      "record": "https://startuphistory.org/c/useaiir.com",
      "basis": "category",
      "category": "AI lending and underwriting"
    },
    {
      "name": "Gainz",
      "record": "https://startuphistory.org/c/gainz.co",
      "basis": "category",
      "category": "AI lending and underwriting"
    },
    {
      "name": "Crediflow",
      "record": "https://startuphistory.org/c/crediflow.ai",
      "basis": "category",
      "category": "AI lending and underwriting"
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Investrio” company record, https://startuphistory.org/c/investrio.io"
}