{
  "company": {
    "name": "intura",
    "website": "https://intura.co/",
    "record": "https://startuphistory.org/c/intura.co"
  },
  "status": null,
  "history_since": "2025-01-21T19:56:26.000Z",
  "baseline": {
    "snapshot_id": "fb7c9c35b5f7a6ebbef6741d2727e87f09909d4261be4fd11e19c04609cd6bbc",
    "observed_at": "2026-01-19T14:42:31.000Z",
    "headline": "Run Thousands of Shopping Scenarios — See How Consumers Choose Your Product.",
    "description": "Simulate shopping conversations across AI assistants to learn how customers discover, compare, and choose your products before they buy.",
    "evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$29 / month",
            "$99 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:24:20.950Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-01-19T14:42:31.000Z",
      "variants": [
        {
          "headline": "Run Thousands of Shopping Scenarios — See How Consumers Choose Your Product.",
          "subhead": "Simulate shopping conversations across AI assistants to learn how customers discover, compare, and choose your products before they buy.",
          "observed_at": "2026-01-19T14:42:31.000Z",
          "evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Run Thousands of Shopping Scenarios — See How Consumers Choose Your Product.",
      "subhead": "Simulate shopping conversations across AI assistants to learn how customers discover, compare, and choose your products before they buy.",
      "from": "2026-01-19T14:42:31.000Z",
      "to": "2026-01-19T14:42:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-19T14:42:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:24:20.950Z",
      "variants": [
        {
          "headline": "Build organic growth through AI search",
          "subhead": "Intura is AI search optimization as a service. Your customers ask ChatGPT and Gemini before they buy; we help your brand get recommended there, with no ads and no paying per click. Plus the Data AI Se",
          "observed_at": "2026-11-06T17:24:20.950Z",
          "evidence": "https://intura.co/en",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build organic growth through AI search",
      "subhead": "Intura is AI search optimization as a service. Your customers ask ChatGPT and Gemini before they buy; we help your brand get recommended there, with no ads and no paying per click. Plus the Data AI Se",
      "from": "2026-11-06T17:24:20.950Z",
      "to": "2026-11-06T17:24:20.950Z",
      "captures": 1,
      "evidence": "https://intura.co/en",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:24:20.950Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7b5e378169c60fe9b55c4b5fab262445d69d2042df60c12ef75dfb4041cd7ad0:7478f3b10378a2b5ae05a17077f6a6e143c4b519a9ce71d1e374c8930cb2be6a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250121195626/https://www.intura.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-21T19:56:26.000Z",
        "to": "2025-07-19T17:57:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250719175734/https://intura.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-7b5e378169c60fe9b55c4b5fab262445d69d2042df60c12ef75dfb4041cd7ad0:7478f3b10378a2b5ae05a17077f6a6e143c4b519a9ce71d1e374c8930cb2be6a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250121195626/https://www.intura.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-21T19:56:26.000Z",
        "to": "2025-07-19T17:57:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250719175734/https://intura.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-7478f3b10378a2b5ae05a17077f6a6e143c4b519a9ce71d1e374c8930cb2be6a:fb7c9c35b5f7a6ebbef6741d2727e87f09909d4261be4fd11e19c04609cd6bbc:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250719175734/https://intura.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-19T17:57:34.000Z",
        "to": "2026-01-19T14:42:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-fb7c9c35b5f7a6ebbef6741d2727e87f09909d4261be4fd11e19c04609cd6bbc:2091cc6646384f66aaf06a69eaa543e69d98a11af4f474b4455415aedca0403c:headline:94d40f45423ee248",
      "before_evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Run Thousands of Shopping Scenarios — See How Consumers Choose Your Product.” to “Build organic growth through AI search”.",
      "between": {
        "from": "2026-01-19T14:42:31.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://intura.co/en",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-fb7c9c35b5f7a6ebbef6741d2727e87f09909d4261be4fd11e19c04609cd6bbc:2091cc6646384f66aaf06a69eaa543e69d98a11af4f474b4455415aedca0403c:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260119144231/https://intura.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-19T14:42:31.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://intura.co/en",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “intura” company record, https://startuphistory.org/c/intura.co"
}