{
  "company": {
    "name": "Intercom",
    "website": "https://intercom.com/",
    "record": "https://startuphistory.org/c/intercom.com"
  },
  "status": null,
  "history_since": "2008-01-18T17:35:14.000Z",
  "baseline": {
    "snapshot_id": "f3c693d06bfa1c1eaaa365c087b4b73164429a30eb1c62fc49f5eb8f5832e895",
    "observed_at": "2008-01-18T17:35:14.000Z",
    "headline": null,
    "description": null,
    "evidence": "https://web.archive.org/web/20080118173514/http://www.intercom.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$99 / mo",
            "$129 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:24:20.950Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-08-10T08:13:22.000Z",
      "variants": [
        {
          "headline": "Intercom Online",
          "subhead": "Joomla! - the dynamic portal engine and content management system",
          "observed_at": "2009-08-10T08:13:22.000Z",
          "evidence": "https://web.archive.org/web/20090810081322/http://www2.intercom.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Intercom Online",
      "subhead": "Joomla! - the dynamic portal engine and content management system",
      "from": "2009-08-10T08:13:22.000Z",
      "to": "2009-08-10T08:13:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090810081322/http://www2.intercom.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-08-10T08:13:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-01T16:50:25.000Z",
      "variants": [
        {
          "headline": "Communicating with customers shouldn’t be this hard",
          "subhead": "We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.",
          "observed_at": "2017-07-01T16:50:25.000Z",
          "evidence": "https://web.archive.org/web/20170701165025/https://www.intercom.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Communicating with customers shouldn’t be this hard",
      "subhead": "We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.",
      "from": "2017-07-01T16:50:25.000Z",
      "to": "2017-07-01T16:50:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170701165025/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-01T16:50:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-01T08:40:24.000Z",
      "variants": [
        {
          "headline": "Customer Messaging Platform | Intercom",
          "subhead": "We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.",
          "observed_at": "2019-01-01T08:40:24.000Z",
          "evidence": "https://web.archive.org/web/20190101084024/https://www.intercom.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Customer Messaging Platform | Intercom",
      "subhead": "We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.",
      "from": "2019-01-01T08:40:24.000Z",
      "to": "2019-01-01T08:40:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190101084024/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-01T08:40:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-01T23:48:13.000Z",
      "variants": [
        {
          "headline": "Great customer relationships start here",
          "subhead": "Build better customer relationships through conversational, messenger-based experiences with Intercom.",
          "observed_at": "2020-07-01T23:48:13.000Z",
          "evidence": "https://web.archive.org/web/20200701234813/https://www.intercom.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Great customer relationships start here",
      "subhead": "Build better customer relationships through conversational, messenger-based experiences with Intercom.",
      "from": "2020-07-01T23:48:13.000Z",
      "to": "2020-07-01T23:48:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200701234813/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-01T23:48:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:24:20.950Z",
      "variants": [
        {
          "headline": "A complete system for AI and human customer service",
          "subhead": "Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.",
          "observed_at": "2026-11-06T17:24:20.950Z",
          "evidence": "https://www.intercom.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "A complete system for AI and human customer service",
      "subhead": "Intercom is the only helpdesk with a natively integrated AI Agent, Fin, meaning every customer conversation improves the next one, enabling perfect experiences that were never possible before.",
      "from": "2026-11-06T17:24:20.950Z",
      "to": "2026-11-06T17:24:20.950Z",
      "captures": 1,
      "evidence": "https://www.intercom.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:24:20.950Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f3c693d06bfa1c1eaaa365c087b4b73164429a30eb1c62fc49f5eb8f5832e895:64158e1f38ed4c91a5ee89aa0e66a142eee778186ed362bbd94f8c548d35f7de:logos:e39b4559ea332ccb",
      "before_evidence": "https://web.archive.org/web/20080118173514/http://www.intercom.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Full T1 only $309, The NoSpamZone and New Edge.",
      "between": {
        "from": "2008-01-18T17:35:14.000Z",
        "to": "2009-08-10T08:13:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20090810081322/http://www2.intercom.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-3228d2e044ca00e73162a155eb11b9787a2a0355bb03d746470c7fbc883a2388:33dab29fa2cfc28f6fb321aab809d02ccf4a084230b48c141d530537ff2aeaf9:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160710105914/http://www.intercom.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-07-10T10:59:14.000Z",
        "to": "2017-07-01T16:50:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701165025/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-3228d2e044ca00e73162a155eb11b9787a2a0355bb03d746470c7fbc883a2388:33dab29fa2cfc28f6fb321aab809d02ccf4a084230b48c141d530537ff2aeaf9:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160710105914/http://www.intercom.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-07-10T10:59:14.000Z",
        "to": "2017-07-01T16:50:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701165025/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-fcc000857151a384283d12f3b251a446dfb913b6fe44c4ee435f860ec92006cf:34d8d65df48deb04c17bc29e9e112398f284216293fcae5ff12666490cc99879:logos:80ea7a69cae9667a",
      "before_evidence": "https://web.archive.org/web/20190101084024/https://www.intercom.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Sotheby's, Atlassian, Shopify and Y Combinator.",
      "between": {
        "from": "2019-01-01T08:40:24.000Z",
        "to": "2020-07-01T23:48:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701234813/https://www.intercom.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-34d8d65df48deb04c17bc29e9e112398f284216293fcae5ff12666490cc99879:d8d7d8b1873ceae2c070bdb112dfb4e2701493ebedd63f7bfb30292518b03c0a:repositioning",
      "before_evidence": "https://web.archive.org/web/20200701234813/https://www.intercom.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Great customer relationships start here” to “A complete system for AI and human customer service”.",
      "between": {
        "from": "2020-07-01T23:48:13.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://www.intercom.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Intercom emphasizes AI and human customer service on homepage",
    "summary": "Intercom’s homepage messaging now focuses on a complete system for AI and human customer service, alongside earlier additions of a pricing page, careers page, and changing homepage logos over time.",
    "points": [
      {
        "text": "Between July 2020 and November 2026, Intercom changed its homepage headline from “Great customer relationships start here” to “A complete system for AI and human customer service”; a classifier read this as a repositioning.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "The classifier’s reading of the new headline as repositioning suggests Intercom may be putting more emphasis on combining AI with human support in its customer service offering.",
        "kind": "interpretation",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2016 and July 2017, Intercom added a pricing page and a careers page to its website.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Intercom’s homepage logos changed, with Full T1 only $309, The NoSpamZone and New Edge shown between January 2008 and August 2009, and Sotheby’s, Atlassian, Shopify and Y Combinator shown between January 2019 and July 2020.",
        "kind": "fact",
        "changes": [
          1,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:22:52.159Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Intercom” company record, https://startuphistory.org/c/intercom.com"
}