{
  "company": {
    "name": "InstaGift",
    "website": "https://instagift.com/",
    "record": "https://startuphistory.org/c/instagift.com"
  },
  "status": null,
  "history_since": "2009-09-28T03:49:44.000Z",
  "baseline": {
    "snapshot_id": "ae3cd79d7cd3651858846caa1331d4405ea3a93848069045d3fc624a030bc5f7",
    "observed_at": "2009-09-28T03:49:44.000Z",
    "headline": "Buy and Sell Online Gift Certificates - InstaGift",
    "description": null,
    "evidence": "https://web.archive.org/web/20090928034944/http://www.instagift.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:24:20.950Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-01-29T08:02:57.000Z",
      "variants": [
        {
          "headline": "Buy and Sell Online Gift Certificates - InstaGift",
          "subhead": null,
          "observed_at": "2009-09-28T03:49:44.000Z",
          "evidence": "https://web.archive.org/web/20090928034944/http://www.instagift.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "InstaGift Spotlight",
          "subhead": null,
          "observed_at": "2011-01-29T08:02:57.000Z",
          "evidence": "https://web.archive.org/web/20110129080257/http://instagift.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "InstaGift Spotlight",
      "subhead": null,
      "from": "2009-09-28T03:49:44.000Z",
      "to": "2011-01-29T08:02:57.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20110129080257/http://instagift.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-09-28T03:49:44.000Z",
          "to": "2011-01-29T08:02:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:24:20.950Z",
      "variants": [
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2014-02-08T04:05:12.000Z",
          "evidence": "https://web.archive.org/web/20140208040512/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2015-09-05T15:48:33.000Z",
          "evidence": "https://web.archive.org/web/20150905154833/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2018-02-24T06:40:34.000Z",
          "evidence": "https://web.archive.org/web/20180224064034/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2019-07-17T10:17:16.000Z",
          "evidence": "https://web.archive.org/web/20190717101716/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2021-08-03T22:26:55.000Z",
          "evidence": "https://web.archive.org/web/20210803222655/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2023-02-08T09:24:26.000Z",
          "evidence": "https://web.archive.org/web/20230208092426/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2025-01-17T13:19:18.000Z",
          "evidence": "https://web.archive.org/web/20250117131918/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2026-07-10T02:19:03.000Z",
          "evidence": "https://web.archive.org/web/20260710021903/https://instagift.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
          "subhead": null,
          "observed_at": "2026-11-06T17:24:20.950Z",
          "evidence": "https://instagift.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sell Mobile Gift Cards. Reward Loyal Customers.",
      "subhead": null,
      "from": "2014-02-08T04:05:12.000Z",
      "to": "2026-11-06T17:24:20.950Z",
      "captures": 9,
      "evidence": "https://instagift.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2014-02-08T04:05:12.000Z",
          "to": "2026-11-06T17:24:20.950Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9a461065d747e52472124145f2cf289e0672beba0ee570a2415998b2864d68b5:8916c7cf86a5bab3254060c90eb3bc54937f8e6122e3cbe394ec9b0b17ee1a52:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20110129080257/http://instagift.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-01-29T08:02:57.000Z",
        "to": "2014-02-08T04:05:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20140208040512/https://instagift.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-8916c7cf86a5bab3254060c90eb3bc54937f8e6122e3cbe394ec9b0b17ee1a52:c7d004a3fcf48355e88c0839ae95bf14064c6a52a3b686cf4a4f56752cb5f964:pricing:e60e046abe8e4c5e",
      "before_evidence": "https://web.archive.org/web/20140208040512/https://instagift.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $ 0 / month, $ 99 / month and $ 249 / month to $ 19 / month, $ 99 / month and $ 299 / month.",
      "between": {
        "from": "2014-02-08T04:05:12.000Z",
        "to": "2015-09-05T15:48:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20150905154833/https://instagift.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “InstaGift” company record, https://startuphistory.org/c/instagift.com"
}