{
  "company": {
    "name": "Insight Robotics",
    "website": "https://insightrobotics.com/",
    "record": "https://startuphistory.org/c/insightrobotics.com"
  },
  "status": null,
  "history_since": "2011-11-21T05:48:51.000Z",
  "baseline": {
    "snapshot_id": "ecf0b67e16867234b3393dbe34f8eff5be07463fb57e2c0cc8cc246651d7e780",
    "observed_at": "2011-11-21T05:48:51.000Z",
    "headline": "www.insightrobotics.com (Alpha Version)",
    "description": null,
    "evidence": "https://web.archive.org/web/20111121054851/http://www.insightrobotics.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2012-01-21T22:58:37.000Z",
      "variants": [
        {
          "headline": "www.insightrobotics.com (Alpha Version)",
          "subhead": null,
          "observed_at": "2011-11-21T05:48:51.000Z",
          "evidence": "https://web.archive.org/web/20111121054851/http://www.insightrobotics.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "www.insightrobotics.com (Alpha Version)",
          "subhead": null,
          "observed_at": "2012-01-21T22:58:37.000Z",
          "evidence": "https://web.archive.org/web/20120121225837/http://www.insightrobotics.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "www.insightrobotics.com (Alpha Version)",
      "subhead": null,
      "from": "2011-11-21T05:48:51.000Z",
      "to": "2012-01-21T22:58:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20120121225837/http://www.insightrobotics.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-11-21T05:48:51.000Z",
          "to": "2012-01-21T22:58:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-02-26T09:11:29.000Z",
      "variants": [
        {
          "headline": "Saving the world, bit by bit, grid by grid",
          "subhead": "Insight Robotics is a forestry-focused risk management company, empowering forest owners to proactively mitigate threats by making sense of data.",
          "observed_at": "2017-08-11T22:22:24.000Z",
          "evidence": "https://web.archive.org/web/20170811222224/http://www.insightrobotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Saving the world, bit by bit, grid by grid",
          "subhead": "Insight Robotics is a forestry-focused risk management company, empowering forest owners to proactively mitigate threats by making sense of data.",
          "observed_at": "2018-02-26T09:11:29.000Z",
          "evidence": "https://web.archive.org/web/20180226091129/https://www.insightrobotics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Saving the world, bit by bit, grid by grid",
      "subhead": "Insight Robotics is a forestry-focused risk management company, empowering forest owners to proactively mitigate threats by making sense of data.",
      "from": "2017-08-11T22:22:24.000Z",
      "to": "2018-02-26T09:11:29.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180226091129/https://www.insightrobotics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-08-11T22:22:24.000Z",
          "to": "2018-02-26T09:11:29.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fc8153fc1247d67e1f2e20a7ebe388e5b3f91e34735bf52773a48de3b26665d0:e9c9c3fa2298b18355dec38d9bffa6b3d3ee3833e40fec922bd56dc677de79b4:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120121225837/http://www.insightrobotics.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-01-21T22:58:37.000Z",
        "to": "2013-06-09T05:26:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20130609052626/http://www.insightrobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-b1e699278fa63a32c94a29cf65f196b1eeb9321aff8696a29d0f488c4144e851:47acd3dfee0fa7c805010ae51b8ca774ba625af92760a0545befbe5486511e8e:repositioning",
      "before_evidence": "https://web.archive.org/web/20160723000526/http://www.insightrobotics.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Insight Robotics” to “Saving the world, bit by bit, grid by grid”.",
      "between": {
        "from": "2016-07-23T00:05:26.000Z",
        "to": "2017-08-11T22:22:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20170811222224/http://www.insightrobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Insight Robotics adds careers page and updates homepage headline",
    "summary": "Insight Robotics added a careers page and later updated its homepage headline to emphasize “Saving the world, bit by bit, grid by grid”. These changes suggest an evolution in how the company presents itself and its opportunities.",
    "points": [
      {
        "text": "Insight Robotics added a careers page between January 2012 and June 2013.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Insight Robotics changed its homepage headline from “Insight Robotics” to “Saving the world, bit by bit, grid by grid” between July 2016 and August 2017.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The updated homepage headline between July 2016 and August 2017 suggests a stronger focus on a mission-driven or impact-oriented message.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:32:19.460Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Insight Robotics” company record, https://startuphistory.org/c/insightrobotics.com"
}