{
  "company": {
    "name": "InsideTracker",
    "website": "https://insidetracker.com/",
    "record": "https://startuphistory.org/c/insidetracker.com"
  },
  "status": null,
  "history_since": "2011-10-20T14:06:01.000Z",
  "baseline": {
    "snapshot_id": "7fb830285744e1fb02e2764baaa5bd4f5a5ecc6d5160144dae187e7c6b2431e2",
    "observed_at": "2011-10-20T14:06:01.000Z",
    "headline": "Define your goals",
    "description": "InsideTracker is a simple to use, affordable and scientifically based way to improve your performance and well-being.",
    "evidence": "https://web.archive.org/web/20111020140601/http://www.insidetracker.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2011-10-20T14:06:01.000Z",
      "variants": [
        {
          "headline": "Define your goals",
          "subhead": "InsideTracker is a simple to use, affordable and scientifically based way to improve your performance and well-being.",
          "observed_at": "2011-10-20T14:06:01.000Z",
          "evidence": "https://web.archive.org/web/20111020140601/http://www.insidetracker.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Define your goals",
      "subhead": "InsideTracker is a simple to use, affordable and scientifically based way to improve your performance and well-being.",
      "from": "2011-10-20T14:06:01.000Z",
      "to": "2011-10-20T14:06:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20111020140601/http://www.insidetracker.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-10-20T14:06:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-01-10T01:37:09.000Z",
      "variants": [
        {
          "headline": "You can’t manage what you don’t measure",
          "subhead": "Proven health and wellness program to improve and optimize your health and fitness. Get an accurate biomarker analysis done today.",
          "observed_at": "2013-01-10T01:37:09.000Z",
          "evidence": "https://web.archive.org/web/20130110013709/http://www.insidetracker.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "You can’t manage what you don’t measure",
      "subhead": "Proven health and wellness program to improve and optimize your health and fitness. Get an accurate biomarker analysis done today.",
      "from": "2013-01-10T01:37:09.000Z",
      "to": "2013-01-10T01:37:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130110013709/http://www.insidetracker.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-01-10T01:37:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-02-08T07:34:00.000Z",
      "variants": [
        {
          "headline": "Optimize health, wellness, performance through blood tests, nutrition, science",
          "subhead": "Accurate blood biomarker analysis plus personalized interventions for nutrition, exercise, lifestyle and supplements to optimize health and fitness.",
          "observed_at": "2016-08-18T17:49:19.000Z",
          "evidence": "https://web.archive.org/web/20160818174919/https://www.insidetracker.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Optimize wellness and performance through blood tests, nutrition and science.",
          "subhead": "Accurate blood biomarker analysis plus personalized interventions for nutrition, exercise and supplements to optimize wellness and fitness.",
          "observed_at": "2020-02-08T07:34:00.000Z",
          "evidence": "https://web.archive.org/web/20200208073400/https://www.insidetracker.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Optimize wellness and performance through blood tests, nutrition and science.",
      "subhead": "Accurate blood biomarker analysis plus personalized interventions for nutrition, exercise and supplements to optimize wellness and fitness.",
      "from": "2016-08-18T17:49:19.000Z",
      "to": "2020-02-08T07:34:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200208073400/https://www.insidetracker.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-08-18T17:49:19.000Z",
          "to": "2020-02-08T07:34:00.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7fb830285744e1fb02e2764baaa5bd4f5a5ecc6d5160144dae187e7c6b2431e2:e67fa2e04fa54e357641e1aef3c876b6d2f0241fe0a5f5a98cd9c33284dabeaa:headline:247df61bc72707de",
      "before_evidence": "https://web.archive.org/web/20111020140601/http://www.insidetracker.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Define your goals” to “You can’t manage what you don’t measure”.",
      "between": {
        "from": "2011-10-20T14:06:01.000Z",
        "to": "2013-01-10T01:37:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20130110013709/http://www.insidetracker.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a1940777aa1ddbcc92ea28cbc60ea2cf99520f73d1f2fef67346df1b6c7de562:04601e8ee48617ffe671f960aabd29f12a2b7b3acfe05ba9e3a82d5f103eed8f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160818174919/https://www.insidetracker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-08-18T17:49:19.000Z",
        "to": "2020-02-08T07:34:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20200208073400/https://www.insidetracker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a1940777aa1ddbcc92ea28cbc60ea2cf99520f73d1f2fef67346df1b6c7de562:04601e8ee48617ffe671f960aabd29f12a2b7b3acfe05ba9e3a82d5f103eed8f:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20160818174919/https://www.insidetracker.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2016-08-18T17:49:19.000Z",
        "to": "2020-02-08T07:34:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20200208073400/https://www.insidetracker.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “InsideTracker” company record, https://startuphistory.org/c/insidetracker.com"
}