{
  "company": {
    "name": "Insaio",
    "website": "https://insaio.com/",
    "record": "https://startuphistory.org/c/insaio.com"
  },
  "status": null,
  "history_since": "2017-09-25T21:54:19.000Z",
  "baseline": {
    "snapshot_id": "1ebe849cb6de5f84135346143ab4d39e9eb5daecae735e6f441f9daafe2bff00",
    "observed_at": "2017-09-25T21:54:19.000Z",
    "headline": "Insaio.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20170925215419/http://insaio.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:24:20.950Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-03-18T10:18:14.000Z",
      "variants": [
        {
          "headline": "Insaio.com",
          "subhead": null,
          "observed_at": "2017-09-25T21:54:19.000Z",
          "evidence": "https://web.archive.org/web/20170925215419/http://insaio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Insaio.com",
          "subhead": null,
          "observed_at": "2018-03-18T10:18:14.000Z",
          "evidence": "https://web.archive.org/web/20180318101814/http://insaio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Insaio.com",
      "subhead": null,
      "from": "2017-09-25T21:54:19.000Z",
      "to": "2018-03-18T10:18:14.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180318101814/http://insaio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-09-25T21:54:19.000Z",
          "to": "2018-03-18T10:18:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-16T03:10:47.000Z",
      "variants": [
        {
          "headline": "Full calendars for insurance advisors.",
          "subhead": "Insaio uses AI to call your existing customers and book advisory appointments automatically. See how it works.",
          "observed_at": "2026-03-16T03:10:47.000Z",
          "evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Full calendars for insurance advisors.",
      "subhead": "Insaio uses AI to call your existing customers and book advisory appointments automatically. See how it works.",
      "from": "2026-03-16T03:10:47.000Z",
      "to": "2026-03-16T03:10:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-03-16T03:10:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:24:20.950Z",
      "variants": [
        {
          "headline": "Every request handled. Every client reached. Every policy current.",
          "subhead": "Insaio answers client requests and reaches out when cover needs attention, so clients stay financially protected and portfolios grow.",
          "observed_at": "2026-11-06T17:24:20.950Z",
          "evidence": "https://insaio.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Every request handled. Every client reached. Every policy current.",
      "subhead": "Insaio answers client requests and reaches out when cover needs attention, so clients stay financially protected and portfolios grow.",
      "from": "2026-11-06T17:24:20.950Z",
      "to": "2026-11-06T17:24:20.950Z",
      "captures": 1,
      "evidence": "https://insaio.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:24:20.950Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-488201b25e951fbbd1bbf233e8c99bc2780398aa784968c832bf56fb1bfa7adc:8f50148848cba71ae7bcf46b754a9838c7219c62efa5cddf2d863c2ff3c4ede7:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20190805184910/http://insaio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2019-08-05T18:49:10.000Z",
        "to": "2026-03-16T03:10:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 2,
      "id": "classifier-8f50148848cba71ae7bcf46b754a9838c7219c62efa5cddf2d863c2ff3c4ede7:8c2ab89a8a994b67ebfec3e34f280af6356a0daa1696c1ecaf08f21aefeb0904:repositioning",
      "before_evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Full calendars for insurance advisors.” to “Every request handled. Every client reached. Every policy current.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-03-16T03:10:47.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://insaio.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-8f50148848cba71ae7bcf46b754a9838c7219c62efa5cddf2d863c2ff3c4ede7:8c2ab89a8a994b67ebfec3e34f280af6356a0daa1696c1ecaf08f21aefeb0904:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-03-16T03:10:47.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://insaio.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-8f50148848cba71ae7bcf46b754a9838c7219c62efa5cddf2d863c2ff3c4ede7:8c2ab89a8a994b67ebfec3e34f280af6356a0daa1696c1ecaf08f21aefeb0904:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20260316031047/https://insaio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-03-16T03:10:47.000Z",
        "to": "2026-11-06T17:24:20.950Z"
      },
      "evidence": "https://insaio.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Insaio” company record, https://startuphistory.org/c/insaio.com"
}