{
  "company": {
    "name": "INKZUP",
    "website": "https://inkzup.com/",
    "record": "https://startuphistory.org/c/inkzup.com"
  },
  "status": null,
  "history_since": "2024-01-03T20:43:22.000Z",
  "baseline": {
    "snapshot_id": "5aab958e3d9d68ed06ec624fbf5faffb40d6d3541037fcb4c63a9dfda1a8d6d3",
    "observed_at": "2024-01-03T20:43:22.000Z",
    "headline": "We provide the artist You get your tattoo",
    "description": "Inkzup: Drive your tattoo artist promotion with our dynamic platform. Boost your studio's advertising, enhance marketing, and manage reputation effectively.",
    "evidence": "https://web.archive.org/web/20240103204322/http://inkzup.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2024-01-03T20:43:22.000Z",
      "variants": [
        {
          "headline": "We provide the artist You get your tattoo",
          "subhead": "Inkzup: Drive your tattoo artist promotion with our dynamic platform. Boost your studio's advertising, enhance marketing, and manage reputation effectively.",
          "observed_at": "2024-01-03T20:43:22.000Z",
          "evidence": "https://web.archive.org/web/20240103204322/http://inkzup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We provide the artist You get your tattoo",
      "subhead": "Inkzup: Drive your tattoo artist promotion with our dynamic platform. Boost your studio's advertising, enhance marketing, and manage reputation effectively.",
      "from": "2024-01-03T20:43:22.000Z",
      "to": "2024-01-03T20:43:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240103204322/http://inkzup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-03T20:43:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-16T16:31:20.000Z",
      "variants": [
        {
          "headline": "We Make Tattoo Shops Easy To Run",
          "subhead": null,
          "observed_at": "2024-07-16T16:31:20.000Z",
          "evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We Make Tattoo Shops Easy To Run",
      "subhead": null,
      "from": "2024-07-16T16:31:20.000Z",
      "to": "2024-07-16T16:31:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-16T16:31:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T17:34:38.000Z",
      "variants": [
        {
          "headline": "Making Tattoo Shop Management Effortless",
          "subhead": null,
          "observed_at": "2025-01-14T17:34:38.000Z",
          "evidence": "https://web.archive.org/web/20250114173438/https://inkzup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Making Tattoo Shop Management Effortless",
      "subhead": null,
      "from": "2025-01-14T17:34:38.000Z",
      "to": "2025-01-14T17:34:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250114173438/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-14T17:34:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-29T10:43:56.000Z",
      "variants": [
        {
          "headline": "Grow Your Tattoo Business",
          "subhead": "Streamline your tattoo business with INKZUP's all-in-one studio management software. Increase bookings, manage clients, and grow revenue—effortlessly.",
          "observed_at": "2026-07-29T10:43:56.000Z",
          "evidence": "https://web.archive.org/web/20260729104356/https://inkzup.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Grow Your Tattoo Business",
      "subhead": "Streamline your tattoo business with INKZUP's all-in-one studio management software. Increase bookings, manage clients, and grow revenue—effortlessly.",
      "from": "2026-07-29T10:43:56.000Z",
      "to": "2026-07-29T10:43:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260729104356/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-29T10:43:56.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-5aab958e3d9d68ed06ec624fbf5faffb40d6d3541037fcb4c63a9dfda1a8d6d3:eb93d900515c177fb422a2292cdb87e9bf7c2fbb44de91249933b21ad6dbc2f2:repositioning",
      "before_evidence": "https://web.archive.org/web/20240103204322/http://inkzup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “We provide the artist You get your tattoo” to “We Make Tattoo Shops Easy To Run”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-01-03T20:43:22.000Z",
        "to": "2024-07-16T16:31:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-5aab958e3d9d68ed06ec624fbf5faffb40d6d3541037fcb4c63a9dfda1a8d6d3:eb93d900515c177fb422a2292cdb87e9bf7c2fbb44de91249933b21ad6dbc2f2:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240103204322/http://inkzup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-03T20:43:22.000Z",
        "to": "2024-07-16T16:31:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-eb93d900515c177fb422a2292cdb87e9bf7c2fbb44de91249933b21ad6dbc2f2:faa646c504dfcb5356fcb9884694383288f342c413754d1b8cf7384ec780badf:headline:6a25e9f110cffe1f",
      "before_evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We Make Tattoo Shops Easy To Run” to “Making Tattoo Shop Management Effortless”.",
      "between": {
        "from": "2024-07-16T16:31:20.000Z",
        "to": "2025-01-14T17:34:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114173438/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-eb93d900515c177fb422a2292cdb87e9bf7c2fbb44de91249933b21ad6dbc2f2:faa646c504dfcb5356fcb9884694383288f342c413754d1b8cf7384ec780badf:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240716163120/https://inkzup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-16T16:31:20.000Z",
        "to": "2025-01-14T17:34:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114173438/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-faa646c504dfcb5356fcb9884694383288f342c413754d1b8cf7384ec780badf:f3fb8ab3895caa07e6830065b6cfe17b505fc5624abe16532c5b82931c683d92:headline:72dcdda4d5c438a5",
      "before_evidence": "https://web.archive.org/web/20250114173438/https://inkzup.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Making Tattoo Shop Management Effortless” to “Grow Your Tattoo Business”.",
      "between": {
        "from": "2025-01-14T17:34:38.000Z",
        "to": "2026-07-29T10:43:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260729104356/https://inkzup.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “INKZUP” company record, https://startuphistory.org/c/inkzup.com"
}