{
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    "name": "Infurnia",
    "website": "https://infurnia.com/",
    "record": "https://startuphistory.org/c/infurnia.com"
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    {
      "quote_observed_at": "2014-12-17T22:49:19.000Z",
      "variants": [
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          "headline": "We will start delivering shortly",
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        {
          "headline": "Empowering businesses to customize furniture instantly",
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      "variants": [
        {
          "headline": "More than a Design Software",
          "subhead": "Best online 3D Interior Design Software! Explore the never seen before room virtualization and design customization technology.",
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          "headline": "BIM in Architecture Software. Simplified.",
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          "evidence": "https://web.archive.org/web/20210801125647/https://www.infurnia.com/",
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        {
          "headline": "BIM in Architecture Software. Simplified.",
          "subhead": "Infurnia is the world's most powerful cloud-native BIM-based architecture software, created for professional architects and architecture firms.",
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        {
          "headline": "Modern Architecture Design Software",
          "subhead": "Infurnia is the leading cloud-native architecture & interior design software. Our all-in-one platform allows architects and interior designers to design, render, document and generate manufacturing ou",
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      "to": "2026-11-06T17:22:41.701Z",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We will start delivering shortly” to “Empowering businesses to customize furniture instantly”.",
      "between": {
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        "to": "2016-01-09T17:23:58.000Z"
      },
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      "between": {
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      "kind": "hiring",
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      "summary": "Added a careers page.",
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        "to": "2017-07-05T13:19:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20170705131954/http://www.infurnia.com/",
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      "evidence": "https://web.archive.org/web/20170705131954/http://www.infurnia.com/",
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    },
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      "summary": "Changed its homepage headline from “More than a Design Software” to “Software for all your Architecture & Interior Design needs”.",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
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        "to": "2019-07-17T18:30:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717183049/https://www.infurnia.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Software for all your Architecture & Interior Design needs” to “BIM in Architecture Software. Simplified.”.",
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      "evidence": "https://web.archive.org/web/20210801125647/https://www.infurnia.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-444c128668e03b7a0c533ee035b845b1df257025687dea26e16793f87fba6b8a:bfc1e3e2ee727219622b414222d80152b9f3f6ee5b9f9cbd49708ea2bb649880:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230201014507/https://www.infurnia.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-02-01T01:45:07.000Z",
        "to": "2024-07-06T17:52:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706175259/https://www.infurnia.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Infurnia” company record, https://startuphistory.org/c/infurnia.com"
}