{
  "company": {
    "name": "Infinium",
    "website": "https://infiniumco.com/",
    "record": "https://startuphistory.org/c/infiniumco.com"
  },
  "status": null,
  "history_since": "2021-01-26T20:26:57.000Z",
  "baseline": {
    "snapshot_id": "6c153c40fc36241529fda2040f90be353f7f447694c46c1e7a97f87de13f4e7f",
    "observed_at": "2022-01-19T16:57:30.000Z",
    "headline": "ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.",
    "description": "Infinium Electrofuels are produced from renewable power and waste CO2 and are a clean burning alternative for the transportation sector.",
    "evidence": "https://web.archive.org/web/20220119165730/https://infiniumco.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:22:41.701Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-07-04T02:57:55.000Z",
      "variants": [
        {
          "headline": "ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.",
          "subhead": "Infinium Electrofuels are produced from renewable power and waste CO2 and are a clean burning alternative for the transportation sector.",
          "observed_at": "2022-01-19T16:57:30.000Z",
          "evidence": "https://web.archive.org/web/20220119165730/https://infiniumco.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.",
          "subhead": "Infinium Electrofuels are produced from renewable power and waste CO2 and are a clean burning alternative for the transportation sector.",
          "observed_at": "2022-07-04T02:57:55.000Z",
          "evidence": "https://web.archive.org/web/20220704025755/https://infiniumco.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.",
      "subhead": "Infinium Electrofuels are produced from renewable power and waste CO2 and are a clean burning alternative for the transportation sector.",
      "from": "2022-01-19T16:57:30.000Z",
      "to": "2022-07-04T02:57:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220704025755/https://infiniumco.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-19T16:57:30.000Z",
          "to": "2022-07-04T02:57:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-20T20:50:08.000Z",
      "variants": [
        {
          "headline": "WE’RE ON A MISSION TO DECARBONIZE THE WORLD.",
          "subhead": "Infinium makes ultra-low carbon Electrofuels, which are a clean burning synthetic fuel alternative to fossil fuels.",
          "observed_at": "2023-01-20T20:50:08.000Z",
          "evidence": "https://web.archive.org/web/20230120205008/https://www.infiniumco.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WE’RE ON A MISSION TO DECARBONIZE THE WORLD.",
      "subhead": "Infinium makes ultra-low carbon Electrofuels, which are a clean burning synthetic fuel alternative to fossil fuels.",
      "from": "2023-01-20T20:50:08.000Z",
      "to": "2023-01-20T20:50:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230120205008/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-20T20:50:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-02T03:21:25.000Z",
      "variants": [
        {
          "headline": "ULTRA-LOW CARBON ELECTROFUELS",
          "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
          "observed_at": "2024-01-27T10:32:21.000Z",
          "evidence": "https://web.archive.org/web/20240127103221/https://www.infiniumco.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ULTRA-LOW CARBON ELECTROFUELS",
          "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
          "observed_at": "2024-07-02T03:21:25.000Z",
          "evidence": "https://web.archive.org/web/20240702032125/https://www.infiniumco.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ULTRA-LOW CARBON ELECTROFUELS",
      "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
      "from": "2024-01-27T10:32:21.000Z",
      "to": "2024-07-02T03:21:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240702032125/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-27T10:32:21.000Z",
          "to": "2024-07-02T03:21:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-15T14:25:05.000Z",
      "variants": [
        {
          "headline": "FUELING AN INFINITE FUTURE.",
          "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
          "observed_at": "2025-01-14T16:02:11.000Z",
          "evidence": "https://web.archive.org/web/20250114160211/https://www.infiniumco.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FUELING AN INFINITE FUTURE.",
          "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
          "observed_at": "2026-01-15T14:25:05.000Z",
          "evidence": "https://web.archive.org/web/20260115142505/https://www.infiniumco.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FUELING AN INFINITE FUTURE.",
      "subhead": "Infinium produces a new class of synthetic fuels that can be dropped into existing engines and infrastructure, helping decarbonize the heavy transit and chemicals sectors.",
      "from": "2025-01-14T16:02:11.000Z",
      "to": "2026-01-15T14:25:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260115142505/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-14T16:02:11.000Z",
          "to": "2026-01-15T14:25:05.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-add9d95191e45a63195fb73abfd30c4e97de0b9b2853e7358570b07cde667474:a6d241b316cf753be8e6966a5b916d9e4bf8db3f39005d99c271097eba6e384b:headline:65da29b9bcfb34ab",
      "before_evidence": "https://web.archive.org/web/20220704025755/https://infiniumco.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.” to “WE’RE ON A MISSION TO DECARBONIZE THE WORLD.”.",
      "between": {
        "from": "2022-07-04T02:57:55.000Z",
        "to": "2023-01-20T20:50:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20230120205008/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a6d241b316cf753be8e6966a5b916d9e4bf8db3f39005d99c271097eba6e384b:c7f578273198187566cf3acbcee46788363a5d86fde04c0ca0effaaef612abec:headline:7f61b5e1c7e6bf7b",
      "before_evidence": "https://web.archive.org/web/20230120205008/https://www.infiniumco.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “WE’RE ON A MISSION TO DECARBONIZE THE WORLD.” to “ULTRA-LOW CARBON ELECTROFUELS”.",
      "between": {
        "from": "2023-01-20T20:50:08.000Z",
        "to": "2024-01-27T10:32:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20240127103221/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-78d4aa30f5f377060e05d277eb898f3b2624c9d7659261e263398bf104bf080d:d464cbc16f7537c8132a873343a3059fd52506f4b5aaf07e87f0c3b2ec852ebe:repositioning",
      "before_evidence": "https://web.archive.org/web/20240702032125/https://www.infiniumco.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “ULTRA-LOW CARBON ELECTROFUELS” to “FUELING AN INFINITE FUTURE.”.",
      "between": {
        "from": "2024-07-02T03:21:25.000Z",
        "to": "2025-01-14T16:02:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114160211/https://www.infiniumco.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Infinium revises homepage messaging on fuels and decarbonization",
    "summary": "Infinium has updated its homepage headline multiple times, changing how it describes its mission and fuel offerings.",
    "points": [
      {
        "text": "Between July 2022 and January 2023, Infinium changed its homepage headline from “ULTRA-LOW CARBON FUELS FOR GLOBAL TRANSPORT.” to “WE’RE ON A MISSION TO DECARBONIZE THE WORLD.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2023 and January 2024, Infinium changed its homepage headline from “WE’RE ON A MISSION TO DECARBONIZE THE WORLD.” to “ULTRA-LOW CARBON ELECTROFUELS”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Infinium changed its homepage headline from “ULTRA-LOW CARBON ELECTROFUELS” to “FUELING AN INFINITE FUTURE.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The sequence of homepage headline changes between July 2022 and January 2025 may suggest evolving positioning around low-carbon fuels, electrofuels, and broader future-focused messaging.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:44:12.506Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Infinium” company record, https://startuphistory.org/c/infiniumco.com"
}