{
  "company": {
    "name": "INCRMNTAL",
    "website": "https://incrmntal.com/",
    "record": "https://startuphistory.org/c/incrmntal.com"
  },
  "status": null,
  "history_since": "2020-06-19T08:10:00.000Z",
  "baseline": {
    "snapshot_id": "eba0e57d3c7b73e230419e19148db22994eafc803395e5e0522641f17dca5447",
    "observed_at": "2021-07-28T21:06:41.000Z",
    "headline": "INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD",
    "description": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
    "evidence": "https://web.archive.org/web/20210728210641/https://www.incrmntal.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:22:41.701Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-23T21:15:32.000Z",
      "variants": [
        {
          "headline": "INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD",
          "subhead": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
          "observed_at": "2021-07-28T21:06:41.000Z",
          "evidence": "https://web.archive.org/web/20210728210641/https://www.incrmntal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD",
          "subhead": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
          "observed_at": "2022-01-23T21:15:32.000Z",
          "evidence": "https://web.archive.org/web/20220123211532/https://incrmntal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD",
      "subhead": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
      "from": "2021-07-28T21:06:41.000Z",
      "to": "2022-01-23T21:15:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220123211532/https://incrmntal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-28T21:06:41.000Z",
          "to": "2022-01-23T21:15:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-03T15:14:57.000Z",
      "variants": [
        {
          "headline": "ALWAYS ON CROSS PLATFORM INCREMENTALITY MEASUREMENT",
          "subhead": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
          "observed_at": "2023-01-03T15:14:57.000Z",
          "evidence": "https://web.archive.org/web/20230103151457/https://incrmntal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ALWAYS ON CROSS PLATFORM INCREMENTALITY MEASUREMENT",
      "subhead": "INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.",
      "from": "2023-01-03T15:14:57.000Z",
      "to": "2023-01-03T15:14:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230103151457/https://incrmntal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-03T15:14:57.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8c4010778ffd67bd51fcc56ea43b738f6b3a5b781ce10a21e5a6e56056187f66:eba0e57d3c7b73e230419e19148db22994eafc803395e5e0522641f17dca5447:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200719140946/http://incrmntal.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-07-19T14:09:46.000Z",
        "to": "2021-07-28T21:06:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728210641/https://www.incrmntal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-8c4010778ffd67bd51fcc56ea43b738f6b3a5b781ce10a21e5a6e56056187f66:eba0e57d3c7b73e230419e19148db22994eafc803395e5e0522641f17dca5447:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200719140946/http://incrmntal.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-07-19T14:09:46.000Z",
        "to": "2021-07-28T21:06:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728210641/https://www.incrmntal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-eba0e57d3c7b73e230419e19148db22994eafc803395e5e0522641f17dca5447:cc2e1807eb57b552f8e323fdfbe6fa9d368315b7565f51976a6f5fb0eaeae41d:logos:9a4354465f73977e",
      "before_evidence": "https://web.archive.org/web/20210728210641/https://www.incrmntal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: google big query, acquired.io, google ads, facebook, twitter, apple search ads, tiktok, ironsource and 17 more.",
      "between": {
        "from": "2021-07-28T21:06:41.000Z",
        "to": "2022-01-23T21:15:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20220123211532/https://incrmntal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-cc2e1807eb57b552f8e323fdfbe6fa9d368315b7565f51976a6f5fb0eaeae41d:2b5b0767cccc8526cf9df1607a68cd93303fe93e2c11cda4b3274b6611367e5c:headline:4c655154f92a93b1",
      "before_evidence": "https://web.archive.org/web/20220123211532/https://incrmntal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “INCREMENTALITY MEASUREMENT BUILT FOR A POST IDFA WORLD” to “ALWAYS ON CROSS PLATFORM INCREMENTALITY MEASUREMENT”.",
      "between": {
        "from": "2022-01-23T21:15:32.000Z",
        "to": "2023-01-03T15:14:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103151457/https://incrmntal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-cc2e1807eb57b552f8e323fdfbe6fa9d368315b7565f51976a6f5fb0eaeae41d:2b5b0767cccc8526cf9df1607a68cd93303fe93e2c11cda4b3274b6611367e5c:logos:98e72c430fdca3a0",
      "before_evidence": "https://web.archive.org/web/20220123211532/https://incrmntal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: amazon.",
      "between": {
        "from": "2022-01-23T21:15:32.000Z",
        "to": "2023-01-03T15:14:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103151457/https://incrmntal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “INCRMNTAL” company record, https://startuphistory.org/c/incrmntal.com"
}