{
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        "to": "2024-01-12T20:48:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112204857/https://incident.io/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Incident management that brings calm to chaos” to “Move fast when you break things”.",
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        "to": "2025-01-01T21:06:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101210654/https://incident.io/",
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    {
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Move fast when you break things” to “With great product, comes great reliability”.",
      "between": {
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        "to": "2026-11-06T17:22:41.701Z"
      },
      "evidence": "https://incident.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “incident.io” company record, https://startuphistory.org/c/incident.io"
}