{
  "company": {
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    "record": "https://startuphistory.org/c/improbable.io"
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        {
          "headline": "Experimental Technology.",
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      "variants": [
        {
          "headline": "Create Previously Impossible Games",
          "subhead": "Welcome To The World’s Most Powerful Game Development Platform.",
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          "evidence": "https://web.archive.org/web/20190705213616/https://improbable.io",
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        {
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      "headline": "The Multiplayer Company",
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      "to": "2020-07-05T14:55:31.000Z",
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    {
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      "variants": [
        {
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      "headline": "We create and power virtual worlds",
      "subhead": "Improbable delivers tech and expertise to power rich interactive environments that transform cultures and industries and help us understand the world’s complexity",
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          "evidence": "https://web.archive.org/web/20230709060512/https://www.improbable.io/",
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      "subhead": "Improbable delivers technology, expertise, creativity and services to help you unleash the full potential of virtual worlds and the metaverse",
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      "current": false
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    {
      "quote_observed_at": "2025-01-03T22:18:52.000Z",
      "variants": [
        {
          "headline": "Venture into new worlds",
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      "headline": "Venture into new worlds",
      "subhead": "We are the metaverse technology company. We are metaverse developers. We are metaverse venture builders. We are Improbable.",
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      "to": "2025-01-03T22:18:52.000Z",
      "captures": 1,
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        {
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      "evidence": "https://web.archive.org/web/20160708173818/https://improbable.io/",
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      "kind": "headline",
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      "evidence": "https://web.archive.org/web/20190705213616/https://improbable.io",
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        "to": "2020-07-05T14:55:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20200705145531/https://improbable.io/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Multiplayer Company” to “We create and power virtual worlds”.",
      "between": {
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        "to": "2022-01-07T20:37:08.000Z"
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      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
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      "between": {
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        "to": "2022-01-07T20:37:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20220107203708/https://www.improbable.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "classifier-52ec54b241661e5e5a359bbeb168c58667be225afa050ea1078abb9e73ebb213:99d98dfc7c7be504fb9e5fa280825ebe8ed1316c7560e0faf6f9b0963cd64f6a:repositioning",
      "before_evidence": "https://web.archive.org/web/20220107203708/https://www.improbable.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “We create and power virtual worlds” to “We are the metaverse technology company”.",
      "between": {
        "from": "2022-01-07T20:37:08.000Z",
        "to": "2023-07-09T06:05:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230709060512/https://www.improbable.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "classifier-99d98dfc7c7be504fb9e5fa280825ebe8ed1316c7560e0faf6f9b0963cd64f6a:d4fa0d4c336f1245c269a80e3af1b2b347a197ca466d2ccfea2a8ee2a1ae93f2:repositioning",
      "before_evidence": "https://web.archive.org/web/20230709060512/https://www.improbable.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “We are the metaverse technology company” to “Venture into new worlds”.",
      "between": {
        "from": "2023-07-09T06:05:12.000Z",
        "to": "2025-01-03T22:18:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103221852/https://www.improbable.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-d4fa0d4c336f1245c269a80e3af1b2b347a197ca466d2ccfea2a8ee2a1ae93f2:e87a143a3646a46eae35ed98faf60ae3bfe6dbe6b86db92fb942b80c019d94a7:headline:bbc3d26009e7b3e2",
      "before_evidence": "https://web.archive.org/web/20250103221852/https://www.improbable.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Venture into new worlds” to “Let’s build what’s next”.",
      "between": {
        "from": "2025-01-03T22:18:52.000Z",
        "to": "2026-07-11T23:36:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711233647/https://www.improbable.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Improbable” company record, https://startuphistory.org/c/improbable.io"
}