{
  "company": {
    "name": "ImpriMed (ImpriMed / ImpriMed, Inc.)",
    "website": "https://imprimedicine.com/",
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  "live_status": null,
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          "headline": "Precision medicine for pet cancer patients",
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      "to": "2019-07-15T21:03:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190715210336/https://www.imprimedicine.com/",
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      "variants": [
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          "subhead": "Cancer can be tricky, even for our canine friends. What works for one patient may not work for another. ImpriMed’s drug testing service uses data driven technology to help veterinary oncologists selec",
          "observed_at": "2020-11-16T16:09:45.000Z",
          "evidence": "https://web.archive.org/web/20201116160945/https://www.imprimedicine.com/",
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          "subhead": "Cancer can be tricky, even for our canine friends. What works for one patient may not work for another. ImpriMed’s chemo response prediction service uses data driven technology to help veterinary onco",
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        }
      ],
      "headline": "The fight against lymphoma just got personal",
      "subhead": "Cancer can be tricky, even for our canine friends. What works for one patient may not work for another. ImpriMed’s chemo response prediction service uses data driven technology to help veterinary onco",
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      "to": "2022-01-03T21:18:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220103211856/https://www.imprimedicine.com/",
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      "seen": {
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      },
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    {
      "quote_observed_at": "2026-01-04T16:38:16.000Z",
      "variants": [
        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "Find the best chemo drugs for treating your dog's lymphoma BEFORE treatment begins. You and your veterinarian can make the best cancer treatment decisions just for your dog.",
          "observed_at": "2022-07-27T17:44:09.000Z",
          "evidence": "https://web.archive.org/web/20220727174409/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "Find the best chemo drugs for treating your dog's lymphoma BEFORE treatment begins. You and your veterinarian can make the best cancer treatment decisions just for your dog.",
          "observed_at": "2023-01-10T00:45:56.000Z",
          "evidence": "https://web.archive.org/web/20230110004556/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "At ImpriMed, we understand how overwhelming it can be when your furry friend is diagnosed with lymphoma. That's why we offer advanced testing to help identify the most effective chemotherapy drugs for",
          "observed_at": "2024-01-06T17:52:36.000Z",
          "evidence": "https://web.archive.org/web/20240106175236/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "At ImpriMed, we understand how overwhelming it can be when your furry friend is diagnosed with lymphoma. That's why we offer advanced testing to help identify the most effective chemotherapy drugs for",
          "observed_at": "2024-07-15T15:35:08.000Z",
          "evidence": "https://web.archive.org/web/20240715153508/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "At ImpriMed, we understand how overwhelming it can be when your furry friend is diagnosed with lymphoma. That's why we offer advanced testing to help identify the most effective chemotherapy drugs for",
          "observed_at": "2025-01-18T11:39:46.000Z",
          "evidence": "https://web.archive.org/web/20250118113946/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
          "subhead": "At ImpriMed, we understand how overwhelming it can be when your furry friend is diagnosed with lymphoma. That's why we offer advanced testing to help identify the most effective chemotherapy drugs for",
          "observed_at": "2026-01-04T16:38:16.000Z",
          "evidence": "https://web.archive.org/web/20260104163816/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins",
      "subhead": "At ImpriMed, we understand how overwhelming it can be when your furry friend is diagnosed with lymphoma. That's why we offer advanced testing to help identify the most effective chemotherapy drugs for",
      "from": "2022-07-27T17:44:09.000Z",
      "to": "2026-01-04T16:38:16.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20260104163816/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-01-04T16:38:16.000Z"
        }
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    },
    {
      "quote_observed_at": "2026-11-06T17:22:41.701Z",
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          "headline": "ImpriMed helps",
          "subhead": "ImpriMed uses live-cell testing and AI to predict drug response for veterinary oncology, human blood cancers, and pharma drug development. Based in Palo Alto & Seoul.",
          "observed_at": "2026-10-02T09:28:13.000Z",
          "evidence": "https://web.archive.org/web/20261002092813/https://www.imprimedicine.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ImpriMed helps",
          "subhead": "ImpriMed uses live-cell testing and AI to predict drug response for veterinary oncology, human blood cancers, and pharma drug development. Based in Palo Alto & Seoul.",
          "observed_at": "2026-11-06T17:22:41.701Z",
          "evidence": "https://www.imprimedicine.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "ImpriMed helps",
      "subhead": "ImpriMed uses live-cell testing and AI to predict drug response for veterinary oncology, human blood cancers, and pharma drug development. Based in Palo Alto & Seoul.",
      "from": "2026-10-02T09:28:13.000Z",
      "to": "2026-11-06T17:22:41.701Z",
      "captures": 2,
      "evidence": "https://www.imprimedicine.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "from": "2026-10-02T09:28:13.000Z",
          "to": "2026-11-06T17:22:41.701Z"
        }
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    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-6cb9c8e08c09c181a318c95fbf9fe9eccdf68558845d96f56705541064714df5:91d94b170b8576682b9df870a99000fac1f31b34d85523b1723a57b44bf1ec06:repositioning",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Precision medicine for pet cancer patients” to “The fight against dog lymphoma got personal”.",
      "between": {
        "from": "2019-07-15T21:03:36.000Z",
        "to": "2020-11-16T16:09:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20201116160945/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
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    },
    {
      "n": 2,
      "id": "page-483ba52c3cfeed6c645d3348c3c2dc56dae492e3aa448410aef0912e6bd15c02:e5d994dfb80c6d7d596fc0d5524c5eaccc89781abe78bc04e9f0f6476b97ed35:headline:8dd7d9ef137d47e8",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fight against lymphoma just got personal” to “Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins”.",
      "between": {
        "from": "2022-01-03T21:18:56.000Z",
        "to": "2022-07-27T17:44:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20220727174409/https://www.imprimedicine.com/",
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    },
    {
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      "before_evidence": "https://web.archive.org/web/20220727174409/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-27T17:44:09.000Z",
        "to": "2023-01-10T00:45:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230110004556/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-93454cd5461f480ce5c927f99740ab5db2b529f086886024d2cb6f99a7ea4839:21cc8b9e82ab930ac144ad1635f78222ccb8bcb27f58cc889ab7febf86711965:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230110004556/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2024-01-06T17:52:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20240106175236/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-172d2e5a3fdb022a9d0efa98d335e02a3965d72674e2f27a0d17fcea08eebef9:479d63e49fa0b0487e62c7298b1bed69d51a4f6cc29f308b945e420b16d5d119:traction:8159ca742af46cf4",
      "before_evidence": "https://web.archive.org/web/20240715153508/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “300 + Hospitals” on its homepage (was “250 + Hospitals”).",
      "between": {
        "from": "2024-07-15T15:35:08.000Z",
        "to": "2025-01-18T11:39:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250118113946/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-479d63e49fa0b0487e62c7298b1bed69d51a4f6cc29f308b945e420b16d5d119:4e58b9b292e2f02832509395b87af510eb6c81b84fc104aad6db0f7d83a61eb9:traction:f51d82fd9346165d",
      "before_evidence": "https://web.archive.org/web/20250118113946/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “340 + Hospitals” on its homepage (was “300 + Hospitals”).",
      "between": {
        "from": "2025-01-18T11:39:46.000Z",
        "to": "2026-01-04T16:38:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260104163816/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "classifier-4e58b9b292e2f02832509395b87af510eb6c81b84fc104aad6db0f7d83a61eb9:d1ed070dd7613a56339b56b63b87e08b96cac440f7392476650ea0c72d60bbb6:repositioning",
      "before_evidence": "https://web.archive.org/web/20260104163816/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Find the best drugs for treating your dog’s lymphoma BEFORE treatment begins” to “ImpriMed helps”.",
      "between": {
        "from": "2026-01-04T16:38:16.000Z",
        "to": "2026-10-02T09:28:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002092813/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-4e58b9b292e2f02832509395b87af510eb6c81b84fc104aad6db0f7d83a61eb9:d1ed070dd7613a56339b56b63b87e08b96cac440f7392476650ea0c72d60bbb6:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260104163816/https://www.imprimedicine.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-04T16:38:16.000Z",
        "to": "2026-10-02T09:28:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002092813/https://www.imprimedicine.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ImpriMed (ImpriMed / ImpriMed, Inc.)” company record, https://startuphistory.org/c/imprimedicine.com"
}