{
  "company": {
    "name": "Impira",
    "website": "https://impira.com/",
    "record": "https://startuphistory.org/c/impira.com"
  },
  "status": null,
  "history_since": "2014-12-17T17:06:10.000Z",
  "baseline": {
    "snapshot_id": "252382b0d5e57ca84abfc51157fc9022514dfb36a1cf805f7dc2fc72b9b9a8dc",
    "observed_at": "2014-12-17T17:06:10.000Z",
    "headline": "Impira.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20141217170610/http://impira.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2014-12-17T17:06:10.000Z",
      "variants": [
        {
          "headline": "Impira.com",
          "subhead": null,
          "observed_at": "2014-12-17T17:06:10.000Z",
          "evidence": "https://web.archive.org/web/20141217170610/http://impira.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Impira.com",
      "subhead": null,
      "from": "2014-12-17T17:06:10.000Z",
      "to": "2014-12-17T17:06:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141217170610/http://impira.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-12-17T17:06:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-19T14:23:10.000Z",
      "variants": [
        {
          "headline": "Scale your creativity",
          "subhead": null,
          "observed_at": "2019-07-19T14:23:10.000Z",
          "evidence": "https://web.archive.org/web/20190719142310/https://impira.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scale your creativity",
      "subhead": null,
      "from": "2019-07-19T14:23:10.000Z",
      "to": "2019-07-19T14:23:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190719142310/https://impira.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-19T14:23:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-04T14:41:15.000Z",
      "variants": [
        {
          "headline": "Data entry, automated",
          "subhead": "Extract valuable data from your documents more intelligently and faster with Impira’s artificial intelligence-powered platform. Extract data from 100 pages in 100 seconds.",
          "observed_at": "2020-08-14T17:09:12.000Z",
          "evidence": "https://web.archive.org/web/20200814170912/https://www.impira.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All your data. No entry.",
          "subhead": "Extract valuable data from your documents more intelligently and faster with Impira’s artificial intelligence-powered platform. Extract data from 100 pages in 100 seconds.",
          "observed_at": "2021-07-28T18:08:26.000Z",
          "evidence": "https://web.archive.org/web/20210728180826/https://www.impira.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Say goodbye to data entry",
          "subhead": "Extract valuable data from your documents more intelligently and faster with Impira’s artificial intelligence-powered platform. Extract data from 100 pages in 100 seconds.",
          "observed_at": "2022-07-04T14:41:15.000Z",
          "evidence": "https://web.archive.org/web/20220704144115/https://www.impira.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Say goodbye to data entry",
      "subhead": "Extract valuable data from your documents more intelligently and faster with Impira’s artificial intelligence-powered platform. Extract data from 100 pages in 100 seconds.",
      "from": "2020-08-14T17:09:12.000Z",
      "to": "2022-07-04T14:41:15.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220704144115/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-14T17:09:12.000Z",
          "to": "2022-07-04T14:41:15.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-a471d2060d5fcdd0a4734e4fd233197c9f2bd43f654f1778b955e912890d1d0b:ab3e118d27ba3b526be84ba1afbcaa4ffad89ee3cfb7020ad13986420a2c0c1b:repositioning",
      "before_evidence": "https://web.archive.org/web/20190719142310/https://impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Scale your creativity” to “Data entry, automated”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2019-07-19T14:23:10.000Z",
        "to": "2020-08-14T17:09:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814170912/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-a471d2060d5fcdd0a4734e4fd233197c9f2bd43f654f1778b955e912890d1d0b:ab3e118d27ba3b526be84ba1afbcaa4ffad89ee3cfb7020ad13986420a2c0c1b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190719142310/https://impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-07-19T14:23:10.000Z",
        "to": "2020-08-14T17:09:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814170912/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a471d2060d5fcdd0a4734e4fd233197c9f2bd43f654f1778b955e912890d1d0b:ab3e118d27ba3b526be84ba1afbcaa4ffad89ee3cfb7020ad13986420a2c0c1b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20190719142310/https://impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2019-07-19T14:23:10.000Z",
        "to": "2020-08-14T17:09:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814170912/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-ab3e118d27ba3b526be84ba1afbcaa4ffad89ee3cfb7020ad13986420a2c0c1b:2f6dfcb795f3dd37589be050efd2036a8071ec0eb0f3cb0473d6210f8e904acb:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200814170912/https://www.impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-08-14T17:09:12.000Z",
        "to": "2021-07-28T18:08:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20210728180826/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-2f6dfcb795f3dd37589be050efd2036a8071ec0eb0f3cb0473d6210f8e904acb:c218af7e2795ca6f7ba0229ab49ecfc786e39406c07b150db363cc753c866488:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20210728180826/https://www.impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-07-28T18:08:26.000Z",
        "to": "2022-07-04T14:41:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704144115/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-c218af7e2795ca6f7ba0229ab49ecfc786e39406c07b150db363cc753c866488:e5de5a698f3509d0fffac45fea7b786b56c3cfdb5be14fcdac48148068d12dbb:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20220704144115/https://www.impira.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2022-07-04T14:41:15.000Z",
        "to": "2023-07-27T09:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230727095006/https://www.impira.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Impira” company record, https://startuphistory.org/c/impira.com"
}