{
  "company": {
    "name": "Immutable",
    "website": "https://immutable.com/",
    "record": "https://startuphistory.org/c/immutable.com"
  },
  "status": null,
  "history_since": "2009-01-29T16:21:42.000Z",
  "baseline": {
    "snapshot_id": "a224cf941510d8399797265e7d2eff0c0c406a046ffa66be7ca14c31d64abfea",
    "observed_at": "2009-01-29T16:21:42.000Z",
    "headline": "immutable.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
    "description": "immutable.com",
    "evidence": "https://web.archive.org/web/20090129162142/http://immutable.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:22:41.701Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-01-29T16:21:42.000Z",
      "variants": [
        {
          "headline": "immutable.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
          "subhead": "immutable.com",
          "observed_at": "2009-01-29T16:21:42.000Z",
          "evidence": "https://web.archive.org/web/20090129162142/http://immutable.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "immutable.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
      "subhead": "immutable.com",
      "from": "2009-01-29T16:21:42.000Z",
      "to": "2009-01-29T16:21:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090129162142/http://immutable.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-01-29T16:21:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-03-02T07:52:41.000Z",
      "variants": [
        {
          "headline": "a new era for nfts",
          "subhead": "Build hyper-scalable games and applications on Ethereum.",
          "observed_at": "2021-03-02T07:52:41.000Z",
          "evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "a new era for nfts",
      "subhead": "Build hyper-scalable games and applications on Ethereum.",
      "from": "2021-03-02T07:52:41.000Z",
      "to": "2021-03-02T07:52:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-03-02T07:52:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T01:24:04.000Z",
      "variants": [
        {
          "headline": "Powering the next generation of web3 games",
          "subhead": "The leading Layer 2 for NFTs that’s fully secured by Ethereum. Scale your game in hours.",
          "observed_at": "2022-07-01T01:24:04.000Z",
          "evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering the next generation of web3 games",
      "subhead": "The leading Layer 2 for NFTs that’s fully secured by Ethereum. Scale your game in hours.",
      "from": "2022-07-01T01:24:04.000Z",
      "to": "2022-07-01T01:24:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T01:24:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-08T00:41:52.000Z",
      "variants": [
        {
          "headline": "The Future of Gaming Awaits",
          "subhead": "The leading Layer 2 for NFTs that’s fully secured by Ethereum. Scale your game in hours.",
          "observed_at": "2023-07-05T04:44:41.000Z",
          "evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Future of Gaming Awaits",
          "subhead": "Immutable is the leading Layer 2 for NFTs and blockchain gaming, secured by Ethereum. Blockchain game developers - build & scale faster here.",
          "observed_at": "2025-01-08T00:41:52.000Z",
          "evidence": "https://web.archive.org/web/20250108004152/https://www.immutable.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Future of Gaming Awaits",
      "subhead": "Immutable is the leading Layer 2 for NFTs and blockchain gaming, secured by Ethereum. Blockchain game developers - build & scale faster here.",
      "from": "2023-07-05T04:44:41.000Z",
      "to": "2025-01-08T00:41:52.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250108004152/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-05T04:44:41.000Z",
          "to": "2025-01-08T00:41:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:22:41.701Z",
      "variants": [
        {
          "headline": "Supercharge your game's growth",
          "subhead": "Capture player data, personalize engagement with AI, and grow games across launch, live ops, and future titles. Trusted by Ubisoft, NetMarble, and 700+ games.",
          "observed_at": "2026-07-05T00:22:42.000Z",
          "evidence": "https://web.archive.org/web/20260705002242/https://www.immutable.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The growth engine games use to launch with momentum, grow wishlists effectively, see which channels work, turn wishlists into buyers, stop guessing what works, and sell their next game. The growth eng",
          "subhead": "Capture player data, personalize engagement with AI, and grow games across launch, live ops, and future titles. Trusted by Ubisoft, NetMarble, and 800+ games.",
          "observed_at": "2026-11-06T17:22:41.701Z",
          "evidence": "https://www.immutable.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The growth engine games use to launch with momentum, grow wishlists effectively, see which channels work, turn wishlists into buyers, stop guessing what works, and sell their next game. The growth eng",
      "subhead": "Capture player data, personalize engagement with AI, and grow games across launch, live ops, and future titles. Trusted by Ubisoft, NetMarble, and 800+ games.",
      "from": "2026-07-05T00:22:42.000Z",
      "to": "2026-11-06T17:22:41.701Z",
      "captures": 2,
      "evidence": "https://www.immutable.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-05T00:22:42.000Z",
          "to": "2026-11-06T17:22:41.701Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a224cf941510d8399797265e7d2eff0c0c406a046ffa66be7ca14c31d64abfea:84483eb97fb3140c232dceaca2773e6153e2d648dfc5d441c41f1a1fe6b869b4:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20090129162142/http://immutable.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2009-01-29T16:21:42.000Z",
        "to": "2021-03-02T07:52:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-a224cf941510d8399797265e7d2eff0c0c406a046ffa66be7ca14c31d64abfea:84483eb97fb3140c232dceaca2773e6153e2d648dfc5d441c41f1a1fe6b869b4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20090129162142/http://immutable.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2009-01-29T16:21:42.000Z",
        "to": "2021-03-02T07:52:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-84483eb97fb3140c232dceaca2773e6153e2d648dfc5d441c41f1a1fe6b869b4:5bc9935db3b1d2ca18fdb4db1044e919facb1f59169b92697d1daab2c0cc08f3:headline:0631efb8fea7881b",
      "before_evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “a new era for nfts” to “Powering the next generation of web3 games”.",
      "between": {
        "from": "2021-03-02T07:52:41.000Z",
        "to": "2022-07-01T01:24:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-84483eb97fb3140c232dceaca2773e6153e2d648dfc5d441c41f1a1fe6b869b4:5bc9935db3b1d2ca18fdb4db1044e919facb1f59169b92697d1daab2c0cc08f3:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20210302075241/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2021-03-02T07:52:41.000Z",
        "to": "2022-07-01T01:24:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-5bc9935db3b1d2ca18fdb4db1044e919facb1f59169b92697d1daab2c0cc08f3:b64a5392f8e76fed1202492719235e7ec5ed2c536b4195717ac1f140ff3f127b:customers_added:5e8f8d87333a1d1d",
      "before_evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Unity Verified solution, Polygon, Illuvium, Blocklords, Kongregate, Cross the Ages, Discord, Twitter and 2 more.",
      "between": {
        "from": "2022-07-01T01:24:04.000Z",
        "to": "2023-07-05T04:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-5bc9935db3b1d2ca18fdb4db1044e919facb1f59169b92697d1daab2c0cc08f3:b64a5392f8e76fed1202492719235e7ec5ed2c536b4195717ac1f140ff3f127b:headline:f429fe95c9c230ad",
      "before_evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering the next generation of web3 games” to “The Future of Gaming Awaits”.",
      "between": {
        "from": "2022-07-01T01:24:04.000Z",
        "to": "2023-07-05T04:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-5bc9935db3b1d2ca18fdb4db1044e919facb1f59169b92697d1daab2c0cc08f3:b64a5392f8e76fed1202492719235e7ec5ed2c536b4195717ac1f140ff3f127b:logos:54a5a8f06f7737e9",
      "before_evidence": "https://web.archive.org/web/20220701012404/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Delysium and Undead Blocks.",
      "between": {
        "from": "2022-07-01T01:24:04.000Z",
        "to": "2023-07-05T04:44:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b64a5392f8e76fed1202492719235e7ec5ed2c536b4195717ac1f140ff3f127b:992f2020c36bc24657f9305be5eaf76af6417ece7cde8b105bea3a8f20424961:customers_added:f596c58d35e9a8fd",
      "before_evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Ubisoft, Merit Circle, Treeverse, Capsule Heroes and Newletter.",
      "between": {
        "from": "2023-07-05T04:44:41.000Z",
        "to": "2025-01-08T00:41:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108004152/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-b64a5392f8e76fed1202492719235e7ec5ed2c536b4195717ac1f140ff3f127b:992f2020c36bc24657f9305be5eaf76af6417ece7cde8b105bea3a8f20424961:logos:ff91ac7aa263cb2a",
      "before_evidence": "https://web.archive.org/web/20230705044441/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Pixelmon, Illuvium partner profile, Hunters On Chain characters, Hunters On Chain, MetalCore, WAGMI Games, Cool Cats characters, Cool Cats and 10 more.",
      "between": {
        "from": "2023-07-05T04:44:41.000Z",
        "to": "2025-01-08T00:41:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108004152/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "classifier-992f2020c36bc24657f9305be5eaf76af6417ece7cde8b105bea3a8f20424961:cbc90ffb2c3ac66ae54c9d8a6afb8b3f7af2d92c15dc46985cd5cac6deba4a95:repositioning",
      "before_evidence": "https://web.archive.org/web/20250108004152/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Future of Gaming Awaits” to “Supercharge your game's growth”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-08T00:41:52.000Z",
        "to": "2026-07-05T00:22:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705002242/https://www.immutable.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-cbc90ffb2c3ac66ae54c9d8a6afb8b3f7af2d92c15dc46985cd5cac6deba4a95:6f512d39ff4761a5e731df6e4f234e24c15399f55e8a83d740caeeb3d3d4c3a9:headline:14de08d85409bd44",
      "before_evidence": "https://web.archive.org/web/20260705002242/https://www.immutable.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Supercharge your game's growth” to “The growth engine games use to launch with momentum, grow wishlists effectively, see which channels work, turn wishlists into buyers, sto…”.",
      "between": {
        "from": "2026-07-05T00:22:42.000Z",
        "to": "2026-11-06T17:22:41.701Z"
      },
      "evidence": "https://www.immutable.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Immutable” company record, https://startuphistory.org/c/immutable.com"
}