{
  "company": {
    "name": "imgix",
    "website": "https://imgix.com/",
    "record": "https://startuphistory.org/c/imgix.com"
  },
  "status": null,
  "history_since": "2012-07-02T02:44:48.000Z",
  "baseline": {
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    "observed_at": "2012-07-02T02:44:48.000Z",
    "headline": "Your images, rendered on-demand, served via CDN.",
    "description": "The on-demand image-resizing CDN. Our technology is faster and easier than doing image processing yourself. Never deploy ImageMagick again.",
    "evidence": "https://web.archive.org/web/20120702024448/http://www.imgix.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:22:41.701Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2012-07-02T02:44:48.000Z",
      "variants": [
        {
          "headline": "Your images, rendered on-demand, served via CDN.",
          "subhead": "The on-demand image-resizing CDN. Our technology is faster and easier than doing image processing yourself. Never deploy ImageMagick again.",
          "observed_at": "2012-07-02T02:44:48.000Z",
          "evidence": "https://web.archive.org/web/20120702024448/http://www.imgix.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your images, rendered on-demand, served via CDN.",
      "subhead": "The on-demand image-resizing CDN. Our technology is faster and easier than doing image processing yourself. Never deploy ImageMagick again.",
      "from": "2012-07-02T02:44:48.000Z",
      "to": "2012-07-02T02:44:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120702024448/http://www.imgix.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-07-02T02:44:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-07-01T01:25:41.000Z",
      "variants": [
        {
          "headline": "Truly Responsive Images",
          "subhead": "The on-demand image-resizing CDN. Our technology is faster and easier than doing image processing yourself. Never deploy ImageMagick again.",
          "observed_at": "2014-07-01T01:25:41.000Z",
          "evidence": "https://web.archive.org/web/20140701012541/http://www.imgix.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Truly Responsive Images",
      "subhead": "The on-demand image-resizing CDN. Our technology is faster and easier than doing image processing yourself. Never deploy ImageMagick again.",
      "from": "2014-07-01T01:25:41.000Z",
      "to": "2014-07-01T01:25:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140701012541/http://www.imgix.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-07-01T01:25:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-24T11:43:00.000Z",
      "variants": [
        {
          "headline": "Real-time Image Processing",
          "subhead": "imgix solves images. We tackle the complexity of responsive imagery to help you deliver the highest value image to the right device, at the right time, every time. On-demand image processing, optimiza",
          "observed_at": "2016-01-09T16:15:39.000Z",
          "evidence": "https://web.archive.org/web/20160109161539/http://www.imgix.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powerful image processing, simple API",
          "subhead": "imgix solves images. We tackle the complexity of responsive imagery to help you deliver the highest value image to the right device, at the right time, every time. On-demand image processing, optimiza",
          "observed_at": "2018-01-23T20:56:24.000Z",
          "evidence": "https://web.archive.org/web/20180123205624/https://www.imgix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powerful image processing, simple API",
          "subhead": "imgix solves images. We tackle the complexity of responsive imagery to help you deliver the highest value image to the right device, at the right time, every time. On-demand image processing, optimiza",
          "observed_at": "2019-08-04T14:41:22.000Z",
          "evidence": "https://web.archive.org/web/20190804144122/https://www.imgix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powerful Image Processing, Simple APIs",
          "subhead": "Better visual experience. Faster websites and apps. Supercharge your visual media with powerful APIs, CDN & image management.",
          "observed_at": "2021-07-24T11:43:00.000Z",
          "evidence": "https://web.archive.org/web/20210724114300/https://imgix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powerful Image Processing, Simple APIs",
      "subhead": "Better visual experience. Faster websites and apps. Supercharge your visual media with powerful APIs, CDN & image management.",
      "from": "2016-01-09T16:15:39.000Z",
      "to": "2021-07-24T11:43:00.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20210724114300/https://imgix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2021-07-24T11:43:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T09:51:42.000Z",
      "variants": [
        {
          "headline": "All Your Visual Media, One Powerful Platform",
          "subhead": "imgix transforms, optimizes, and intelligently caches your entire asset library for faster pages, higher engagement, and a simpler workflow.",
          "observed_at": "2023-01-01T09:51:42.000Z",
          "evidence": "https://web.archive.org/web/20230101095142/https://imgix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All Your Visual Media, One Powerful Platform",
      "subhead": "imgix transforms, optimizes, and intelligently caches your entire asset library for faster pages, higher engagement, and a simpler workflow.",
      "from": "2023-01-01T09:51:42.000Z",
      "to": "2023-01-01T09:51:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101095142/https://imgix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T09:51:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-02T01:24:07.000Z",
      "variants": [
        {
          "headline": "Featured Solutions",
          "subhead": "imgix transforms, optimizes, and intelligently caches your entire asset library for faster pages, higher engagement, and a simpler workflow.",
          "observed_at": "2025-01-02T01:24:07.000Z",
          "evidence": "https://web.archive.org/web/20250102012407/https://www.imgix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Featured Solutions",
      "subhead": "imgix transforms, optimizes, and intelligently caches your entire asset library for faster pages, higher engagement, and a simpler workflow.",
      "from": "2025-01-02T01:24:07.000Z",
      "to": "2025-01-02T01:24:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250102012407/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-02T01:24:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:22:41.701Z",
      "variants": [
        {
          "headline": "Optimize, Transform & Deliver Visuals at Scale",
          "subhead": "Redefine how you optimize, edit, and deliver your visual media with tools built for speed, performance, and AI transformation.",
          "observed_at": "2026-07-06T15:29:34.000Z",
          "evidence": "https://web.archive.org/web/20260706152934/https://www.imgix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Optimize, Transform & Deliver Visuals at Scale",
          "subhead": "Redefine how you optimize, edit, and deliver your visual media with tools built for speed, performance, and AI transformation.",
          "observed_at": "2026-11-06T17:22:41.701Z",
          "evidence": "https://www.imgix.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Optimize, Transform & Deliver Visuals at Scale",
      "subhead": "Redefine how you optimize, edit, and deliver your visual media with tools built for speed, performance, and AI transformation.",
      "from": "2026-07-06T15:29:34.000Z",
      "to": "2026-11-06T17:22:41.701Z",
      "captures": 2,
      "evidence": "https://www.imgix.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-06T15:29:34.000Z",
          "to": "2026-11-06T17:22:41.701Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-51708c0d31d85bfa30e7fedf35f604c1659fe0314589ded2887b3dd33fee4185:332c47a1bade6069f0546e97e709e9374718263c77cba969149b0e9b6ca9337f:headline:a9abc03450893b84",
      "before_evidence": "https://web.archive.org/web/20120702024448/http://www.imgix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your images, rendered on-demand, served via CDN.” to “Truly Responsive Images”.",
      "between": {
        "from": "2012-07-02T02:44:48.000Z",
        "to": "2014-07-01T01:25:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701012541/http://www.imgix.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-51708c0d31d85bfa30e7fedf35f604c1659fe0314589ded2887b3dd33fee4185:332c47a1bade6069f0546e97e709e9374718263c77cba969149b0e9b6ca9337f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120702024448/http://www.imgix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-07-02T02:44:48.000Z",
        "to": "2014-07-01T01:25:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701012541/http://www.imgix.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-332c47a1bade6069f0546e97e709e9374718263c77cba969149b0e9b6ca9337f:99bff021778b4e71d41169c67168a9731a663224453f14285524634de9ba292e:headline:fa942494ce4f69b5",
      "before_evidence": "https://web.archive.org/web/20140701012541/http://www.imgix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Truly Responsive Images” to “Real-time Image Processing”.",
      "between": {
        "from": "2014-07-01T01:25:41.000Z",
        "to": "2016-01-09T16:15:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20160109161539/http://www.imgix.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-99bff021778b4e71d41169c67168a9731a663224453f14285524634de9ba292e:ac327c99f9086cbaf098c36035a65d3522ba55d1d25c748f2c56c7d13c03ff89:headline:ab4d6a0748e7ce1e",
      "before_evidence": "https://web.archive.org/web/20160109161539/http://www.imgix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Real-time Image Processing” to “Powerful image processing, simple API”.",
      "between": {
        "from": "2016-01-09T16:15:39.000Z",
        "to": "2018-01-23T20:56:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20180123205624/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-99bff021778b4e71d41169c67168a9731a663224453f14285524634de9ba292e:ac327c99f9086cbaf098c36035a65d3522ba55d1d25c748f2c56c7d13c03ff89:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20160109161539/http://www.imgix.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-01-09T16:15:39.000Z",
        "to": "2018-01-23T20:56:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20180123205624/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-ac327c99f9086cbaf098c36035a65d3522ba55d1d25c748f2c56c7d13c03ff89:29cb56efa3a939097c1d599315b870995fb8448d61c199851bf9d094191f3f05:customers_added:357eeead894c4ae2",
      "before_evidence": "https://web.archive.org/web/20180123205624/https://www.imgix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Unsplash, Remax, Vimeo, stockX, Rover, Lonely Planet, Hodinkee, Culture Kings and 6 more.",
      "between": {
        "from": "2018-01-23T20:56:24.000Z",
        "to": "2019-08-04T14:41:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20190804144122/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "classifier-9ba6935d4bf5007f6865bdf9c86fda9ee6b13314c3a60e7011967762e544bc2b:bb54e435036d2ed2c3e2db732d738797788d2d19b7ce9e3e43510fab23e202c8:repositioning",
      "before_evidence": "https://web.archive.org/web/20210724114300/https://imgix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Powerful Image Processing, Simple APIs” to “All Your Visual Media, One Powerful Platform”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-07-24T11:43:00.000Z",
        "to": "2023-01-01T09:51:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101095142/https://imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-bb54e435036d2ed2c3e2db732d738797788d2d19b7ce9e3e43510fab23e202c8:4a6013cdbc69c4174ceb89ee49fb387ba08fec7f9c5369336296707a7553877c:headline:6947bf1910f8e1dd",
      "before_evidence": "https://web.archive.org/web/20230101095142/https://imgix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All Your Visual Media, One Powerful Platform” to “Featured Solutions”.",
      "between": {
        "from": "2023-01-01T09:51:42.000Z",
        "to": "2025-01-02T01:24:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102012407/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-4a6013cdbc69c4174ceb89ee49fb387ba08fec7f9c5369336296707a7553877c:6677651960f0094e8042dd55c10918d93be920b194a91c9e775a62d91af6545d:headline:8abba4cb5583be88",
      "before_evidence": "https://web.archive.org/web/20250102012407/https://www.imgix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Featured Solutions” to “Optimize, Transform & Deliver Visuals at Scale”.",
      "between": {
        "from": "2025-01-02T01:24:07.000Z",
        "to": "2026-07-06T15:29:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706152934/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-4a6013cdbc69c4174ceb89ee49fb387ba08fec7f9c5369336296707a7553877c:6677651960f0094e8042dd55c10918d93be920b194a91c9e775a62d91af6545d:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250102012407/https://www.imgix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-02T01:24:07.000Z",
        "to": "2026-07-06T15:29:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706152934/https://www.imgix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “imgix” company record, https://startuphistory.org/c/imgix.com"
}