{
  "company": {
    "name": "Imbue",
    "website": "https://imbue.com/",
    "record": "https://startuphistory.org/c/imbue.com"
  },
  "status": null,
  "history_since": "2011-01-31T08:37:29.000Z",
  "baseline": {
    "snapshot_id": "16d4706678598045cf4a7822ea637d418f99751d33f5f0c74d30ede39f2faa88",
    "observed_at": "2011-01-31T08:37:29.000Z",
    "headline": null,
    "description": "Get imbue information, music and movies information, online information at imbue.com, including related links and much much more",
    "evidence": "https://web.archive.org/web/20110131083729/http://www.imbue.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:22:41.701Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-02-06T19:52:20.000Z",
      "variants": [
        {
          "headline": "We build AI systems that can reason",
          "subhead": "We develop AI systems optimized for reasoning—imbuing computers with intelligence and human values so they can help us accomplish larger goals in the world.",
          "observed_at": "2024-02-06T19:52:20.000Z",
          "evidence": "https://web.archive.org/web/20240206195220/https://imbue.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We build AI systems that can reason",
      "subhead": "We develop AI systems optimized for reasoning—imbuing computers with intelligence and human values so they can help us accomplish larger goals in the world.",
      "from": "2024-02-06T19:52:20.000Z",
      "to": "2024-02-06T19:52:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240206195220/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-06T19:52:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T04:27:24.000Z",
      "variants": [
        {
          "headline": "Rekindling the dream of the personal computer",
          "subhead": "We develop AI systems optimized for reasoning—imbuing computers with intelligence and human values so they can help us accomplish larger goals in the world.",
          "observed_at": "2025-01-01T04:27:24.000Z",
          "evidence": "https://web.archive.org/web/20250101042724/https://imbue.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Rekindling the dream of the personal computer",
      "subhead": "We develop AI systems optimized for reasoning—imbuing computers with intelligence and human values so they can help us accomplish larger goals in the world.",
      "from": "2025-01-01T04:27:24.000Z",
      "to": "2025-01-01T04:27:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101042724/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T04:27:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:22:41.701Z",
      "variants": [
        {
          "headline": "Your tools should work for you, not the company that built them",
          "subhead": "We build AI to help people think, create, and build. Tools that are loyal to you, not the company that built them.",
          "observed_at": "2026-07-10T20:12:01.000Z",
          "evidence": "https://web.archive.org/web/20260710201201/https://imbue.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your tools should work for you, not the company that built them",
          "subhead": "We build AI to help people think, create, and build. Tools that are loyal to you, not the company that built them.",
          "observed_at": "2026-11-06T17:22:41.701Z",
          "evidence": "https://imbue.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your tools should work for you, not the company that built them",
      "subhead": "We build AI to help people think, create, and build. Tools that are loyal to you, not the company that built them.",
      "from": "2026-07-10T20:12:01.000Z",
      "to": "2026-11-06T17:22:41.701Z",
      "captures": 2,
      "evidence": "https://imbue.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T20:12:01.000Z",
          "to": "2026-11-06T17:22:41.701Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-16d4706678598045cf4a7822ea637d418f99751d33f5f0c74d30ede39f2faa88:30cbd2c645398606025dd6eab27b15ad0858e1efe21383cf24fec22f407cd3a7:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110131083729/http://www.imbue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-01-31T08:37:29.000Z",
        "to": "2024-02-06T19:52:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240206195220/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-16d4706678598045cf4a7822ea637d418f99751d33f5f0c74d30ede39f2faa88:30cbd2c645398606025dd6eab27b15ad0858e1efe21383cf24fec22f407cd3a7:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20110131083729/http://www.imbue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2011-01-31T08:37:29.000Z",
        "to": "2024-02-06T19:52:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240206195220/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-30cbd2c645398606025dd6eab27b15ad0858e1efe21383cf24fec22f407cd3a7:221209a250ebb7c9c569c761d18d652ccac96b5f3e9355782836b712b3053b6e:headline:3619b52c13006714",
      "before_evidence": "https://web.archive.org/web/20240206195220/https://imbue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We build AI systems that can reason” to “Rekindling the dream of the personal computer”.",
      "between": {
        "from": "2024-02-06T19:52:20.000Z",
        "to": "2025-01-01T04:27:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101042724/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-221209a250ebb7c9c569c761d18d652ccac96b5f3e9355782836b712b3053b6e:ffa639314046e17e99c33f90e14cdb09500baadb33ee83206fa9a5c536c16a9a:repositioning",
      "before_evidence": "https://web.archive.org/web/20250101042724/https://imbue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Rekindling the dream of the personal computer” to “Your tools should work for you, not the company that built them”.",
      "between": {
        "from": "2025-01-01T04:27:24.000Z",
        "to": "2026-07-10T20:12:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710201201/https://imbue.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Imbue” company record, https://startuphistory.org/c/imbue.com"
}