{
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
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      "summary": "Added logos to its homepage: NVIDIA and Sumsong.",
      "between": {
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        "to": "2019-07-16T06:18:55.000Z"
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      "evidence": "https://web.archive.org/web/20190716061855/https://www.iguazio.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Data Science and Analytics PaaS” to “Bring Your Data Science to Life”.",
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      "before_evidence_kind": "internet_archive",
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      "summary": "Added logos to its homepage: samsung, microsoft, AWS, netapp and google.",
      "between": {
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        "to": "2020-07-22T22:13:56.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2023-07-01T00:10:54.000Z"
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      "evidence": "https://web.archive.org/web/20230701001054/https://www.iguazio.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20230701001054/https://www.iguazio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Bring Your Data Science to Life” to “Bringing AI to Life”.",
      "between": {
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        "to": "2024-07-03T19:40:13.000Z"
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      "evidence": "https://web.archive.org/web/20240703194013/https://www.iguazio.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "id": "page-0d2cec68026bc93ebdbaf8aa66825f19da76a79a967f7d231804e4fab4076d7b:f357609e5dc36baf5bd83387617034af3e191c40e4ffc8da2954fc734f8bae0c:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250704014242/https://www.iguazio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-04T01:42:42.000Z",
        "to": "2026-07-11T20:34:08.000Z"
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      "evidence": "https://web.archive.org/web/20260711203408/https://www.iguazio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Iguazio” company record, https://startuphistory.org/c/iguazio.com"
}