{
  "company": {
    "name": "Ignition Benefits",
    "website": "https://ignitionbenefits.com/",
    "record": "https://startuphistory.org/c/ignitionbenefits.com"
  },
  "status": null,
  "history_since": "2026-04-14T15:27:07.000Z",
  "baseline": {
    "snapshot_id": "90a43f5fdc3e9cd3b7223eef40b5fda3707b51fc18bc14c6c21686e362875051",
    "observed_at": "2026-04-14T15:27:07.000Z",
    "headline": "You're overspending on medical benefits. We'll prove it in 5 minutes.",
    "description": "Stop overpaying for benefits. Get transparent pricing, 15-30% savings, and expert guidance. Built for startups and high-growth companies.",
    "evidence": "https://web.archive.org/web/20260414152707/https://www.ignitionbenefits.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:21:58.780Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-08-21T16:41:57.000Z",
      "variants": [
        {
          "headline": "You're overspending on medical benefits. We'll prove it in 5 minutes.",
          "subhead": "Stop overpaying for benefits. Get transparent pricing, 15-30% savings, and expert guidance. Built for startups and high-growth companies.",
          "observed_at": "2026-04-14T15:27:07.000Z",
          "evidence": "https://web.archive.org/web/20260414152707/https://www.ignitionbenefits.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "You’re overspending on medical benefits. We’ll prove it in 5 minutes.",
          "subhead": "Stop overpaying for benefits. Get transparent pricing, 15-30% savings, and expert guidance. Built for startups and high-growth companies.",
          "observed_at": "2026-08-21T16:41:57.000Z",
          "evidence": "https://web.archive.org/web/20260821164157/https://www.ignitionbenefits.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "You’re overspending on medical benefits. We’ll prove it in 5 minutes.",
      "subhead": "Stop overpaying for benefits. Get transparent pricing, 15-30% savings, and expert guidance. Built for startups and high-growth companies.",
      "from": "2026-04-14T15:27:07.000Z",
      "to": "2026-08-21T16:41:57.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260821164157/https://www.ignitionbenefits.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-04-14T15:27:07.000Z",
          "to": "2026-08-21T16:41:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:21:58.780Z",
      "variants": [
        {
          "headline": "Benefits brokerage, reinvented",
          "subhead": "Modern companies run benefits on Ignition. We read the workforce data carriers price you on, take your plan to market, and back it with licensed experts.",
          "observed_at": "2026-11-06T17:21:58.780Z",
          "evidence": "https://www.ignitionbenefits.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Benefits brokerage, reinvented",
      "subhead": "Modern companies run benefits on Ignition. We read the workforce data carriers price you on, take your plan to market, and back it with licensed experts.",
      "from": "2026-11-06T17:21:58.780Z",
      "to": "2026-11-06T17:21:58.780Z",
      "captures": 1,
      "evidence": "https://www.ignitionbenefits.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:21:58.780Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-5d7aca400513e3e8dae0e7a4a7509c46f771fcd68cfcca662d41de6934e41af4:f2c9adfeadc2240e1e8849c79c053eb6029b4a8df3b9f3671d9d8d531a31b2cd:repositioning",
      "before_evidence": "https://web.archive.org/web/20260821164157/https://www.ignitionbenefits.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “You’re overspending on medical benefits. We’ll prove it in 5 minutes.” to “Benefits brokerage, reinvented”.",
      "between": {
        "from": "2026-08-21T16:41:57.000Z",
        "to": "2026-11-06T17:21:58.780Z"
      },
      "evidence": "https://www.ignitionbenefits.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ignition Benefits” company record, https://startuphistory.org/c/ignitionbenefits.com"
}