{
  "company": {
    "name": "iDenfy",
    "website": "https://idenfy.com/",
    "record": "https://startuphistory.org/c/idenfy.com"
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    "description": "Identification verification with state of the art technologies. Reduce fraud and make business smoother and more profitable.",
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        {
          "headline": "iDenfy: Identity Verification",
          "subhead": "Identity is an online identity verification company, which helps reducing frauds, makes your business smoother and more profitable.",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Identity verification service",
          "subhead": "Identity verification for Remote user onboarding, Mitigation of fraud and Regulation compliance. Meet Know Your Customer, AML & GDPR regulations.",
          "observed_at": "2020-02-02T03:42:07.000Z",
          "evidence": "https://web.archive.org/web/20200202034207/https://www.idenfy.com/",
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        {
          "headline": "Identity verification - automated & enforced with manual oversight",
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      ],
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      "to": "2021-01-31T19:06:31.000Z",
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      "evidence": "https://web.archive.org/web/20210131190631/https://www.idenfy.com/",
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      "quote_observed_at": "2023-07-03T02:07:41.000Z",
      "variants": [
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          "headline": "Verify, Detect, Onboard and Enjoy",
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          "evidence": "https://web.archive.org/web/20220125205836/https://www.idenfy.com/",
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          "evidence": "https://web.archive.org/web/20220705031855/https://www.idenfy.com/",
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        {
          "headline": "Verify, Detect, Onboard and Enjoy",
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      "variants": [
        {
          "headline": "All-in-one identity verification platform to onboard more users",
          "subhead": "Identity verification service for user onboarding. Mitigate fraud with instant ID verification. Meet Know Your Customer, AML regulations.",
          "observed_at": "2024-07-08T03:23:09.000Z",
          "evidence": "https://web.archive.org/web/20240708032309/https://www.idenfy.com/",
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        },
        {
          "headline": "All-in-one identity verification platform to onboard more users",
          "subhead": "Identity verification service for user onboarding. Mitigate fraud with instant ID verification. Meet Know Your Customer, AML regulations.",
          "observed_at": "2025-07-03T15:05:13.000Z",
          "evidence": "https://web.archive.org/web/20250703150513/https://www.idenfy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Identity Verification That Just Works.",
          "subhead": "Identity verification service for user onboarding. Mitigate fraud with instant ID verification. Meet Know Your Customer, AML regulations.",
          "observed_at": "2026-07-13T03:28:11.000Z",
          "evidence": "https://web.archive.org/web/20260713032811/https://idenfy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Identity Verification That Just Works.",
          "subhead": "Identity verification service for user onboarding. Mitigate fraud with instant ID verification. Meet Know Your Customer, AML regulations.",
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          "evidence": "https://idenfy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Identity Verification That Just Works.",
      "subhead": "Identity verification service for user onboarding. Mitigate fraud with instant ID verification. Meet Know Your Customer, AML regulations.",
      "from": "2024-07-08T03:23:09.000Z",
      "to": "2026-11-06T17:21:58.780Z",
      "captures": 4,
      "evidence": "https://idenfy.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:21:58.780Z"
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      "n": 1,
      "id": "page-50ec36ca7f8954c9b155c1c421c58086a6902cc2a3aa85a659c30824c6a25084:64fc47d2722c24c0d174abaadadf705f3fcac55d36698a273da692c78df2239b:headline:9f08c9b9945dba1c",
      "before_evidence": "https://web.archive.org/web/20200202034207/https://www.idenfy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Identity verification service” to “Identity verification - automated & enforced with manual oversight”.",
      "between": {
        "from": "2020-02-02T03:42:07.000Z",
        "to": "2021-01-31T19:06:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20210131190631/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-02-02T03:42:07.000Z",
        "to": "2021-01-31T19:06:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20210131190631/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-64fc47d2722c24c0d174abaadadf705f3fcac55d36698a273da692c78df2239b:5020a6398346be647d5054ec26e01547651ebf3ae6c579f29ab3831e8f8247e4:headline:0238f9bbe49690ff",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Identity verification - automated & enforced with manual oversight” to “Verify, Detect, Onboard and Enjoy”.",
      "between": {
        "from": "2021-01-31T19:06:31.000Z",
        "to": "2022-01-25T20:58:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20220125205836/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "id": "page-5020a6398346be647d5054ec26e01547651ebf3ae6c579f29ab3831e8f8247e4:4e5624ce91a9eed9bb6ade299fb75eca76e5b4cc6860aa2f8c0699b4da77e8e7:traction:58c2247f3c5bb5ce",
      "before_evidence": "https://web.archive.org/web/20220125205836/https://www.idenfy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “500+ organizations” on its homepage (was “300+ organizations”).",
      "between": {
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        "to": "2022-07-05T03:18:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20220705031855/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-1bf76a69176e6898875d278de3b9c1afe86aea5200e50503fe9b6363b03b423c:eb6a8125de898e13b418ba109546d108304ab390c3894ab8427231686c0c2f9b:headline:cedefd6a42f9515b",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Verify, Detect, Onboard and Enjoy” to “All-in-one identity verification platform to onboard more users”.",
      "between": {
        "from": "2023-07-03T02:07:41.000Z",
        "to": "2024-07-08T03:23:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708032309/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20230703020741/https://www.idenfy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-03T02:07:41.000Z",
        "to": "2024-07-08T03:23:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240708032309/https://www.idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-c5298cbb85118183edcb709c13c3075c10d35063c0cee4c2e081e94b0feb5a8d:dcae921710f6405543331204f47d499d81ddb8b42bbd57edaf3237a4ca24dfb9:headline:48721456f7b96625",
      "before_evidence": "https://web.archive.org/web/20250703150513/https://www.idenfy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All-in-one identity verification platform to onboard more users” to “Identity Verification That Just Works.”.",
      "between": {
        "from": "2025-07-03T15:05:13.000Z",
        "to": "2026-07-13T03:28:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713032811/https://idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-c5298cbb85118183edcb709c13c3075c10d35063c0cee4c2e081e94b0feb5a8d:dcae921710f6405543331204f47d499d81ddb8b42bbd57edaf3237a4ca24dfb9:traction:3e4d4fab45c9655a",
      "before_evidence": "https://web.archive.org/web/20250703150513/https://www.idenfy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,000+ businesses” on its homepage (was “180+ company”).",
      "between": {
        "from": "2025-07-03T15:05:13.000Z",
        "to": "2026-07-13T03:28:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713032811/https://idenfy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “iDenfy” company record, https://startuphistory.org/c/idenfy.com"
}