{
  "company": {
    "name": "HYBRD",
    "website": "https://hybrd.com/",
    "record": "https://startuphistory.org/c/hybrd.com"
  },
  "status": null,
  "history_since": "2015-01-11T02:22:53.000Z",
  "baseline": {
    "snapshot_id": "8c97a2ce980885c7f25f45f686ec52c2133e3bd09a501dd6fb43522e33413e34",
    "observed_at": "2015-01-11T02:22:53.000Z",
    "headline": null,
    "description": "Hybrd is the Leading Hair & Beauty Company that represents people of mixed race",
    "evidence": "https://web.archive.org/web/20150111022253/http://www.hybrd.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:20:10.302Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-03-04T22:37:34.000Z",
      "variants": [
        {
          "headline": "Hybrd Health And Beauty Superior Products",
          "subhead": "We are The UK's Leading Retailer for Superior Health and Beauty Products. Hybrd is the First and the only company in the world to sell superior beauty, health and related products for people of mixed ",
          "observed_at": "2016-07-13T17:13:55.000Z",
          "evidence": "https://web.archive.org/web/20160713171355/http://www.hybrd.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hybrd - Your #1 Beauty Destination",
          "subhead": null,
          "observed_at": "2017-07-10T15:48:00.000Z",
          "evidence": "https://web.archive.org/web/20170710154800/http://www.hybrd.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hybrd - Your #1 Beauty Destination",
          "subhead": null,
          "observed_at": "2018-10-23T09:48:16.000Z",
          "evidence": "https://web.archive.org/web/20181023094816/https://www.hybrd.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hybrd - Your #1 Health & Beauty Destination",
          "subhead": null,
          "observed_at": "2019-07-20T03:24:41.000Z",
          "evidence": "https://web.archive.org/web/20190720032441/https://www.hybrd.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hybrd - Your #1 Health & Beauty Destination",
          "subhead": null,
          "observed_at": "2022-03-04T22:37:34.000Z",
          "evidence": "https://web.archive.org/web/20220304223734/https://www.hybrd.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hybrd - Your #1 Health & Beauty Destination",
      "subhead": null,
      "from": "2016-07-13T17:13:55.000Z",
      "to": "2022-03-04T22:37:34.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20220304223734/https://www.hybrd.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-07-13T17:13:55.000Z",
          "to": "2022-03-04T22:37:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T05:51:25.000Z",
      "variants": [
        {
          "headline": "The training app built for people that run.",
          "subhead": "Get the support you need as a hybrid athlete with personalized training that adapts your strength and cardio to your goals.",
          "observed_at": "2026-07-12T05:51:25.000Z",
          "evidence": "https://web.archive.org/web/20260712055125/https://www.hybrd.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The training app built for people that run.",
      "subhead": "Get the support you need as a hybrid athlete with personalized training that adapts your strength and cardio to your goals.",
      "from": "2026-07-12T05:51:25.000Z",
      "to": "2026-07-12T05:51:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712055125/https://www.hybrd.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-12T05:51:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:20:10.302Z",
      "variants": [
        {
          "headline": "Connect your AI coach to your training",
          "subhead": "Connect the AI you already use to your real training history, plan, and watch. One paste, about 30 seconds, no install.",
          "observed_at": "2026-11-06T17:20:10.302Z",
          "evidence": "https://www.hybrd.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Connect your AI coach to your training",
      "subhead": "Connect the AI you already use to your real training history, plan, and watch. One paste, about 30 seconds, no install.",
      "from": "2026-11-06T17:20:10.302Z",
      "to": "2026-11-06T17:20:10.302Z",
      "captures": 1,
      "evidence": "https://www.hybrd.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:20:10.302Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-673dd51884938d8259915d14cd4b5dfe7df0fadad96013ab966c25ea2b3490ad:bb76e3f3e4ebe81f5ab0ebaf27f758558be018cbbc6e6abbb7d34ad4dfa634aa:headline:fb4cccb984be497a",
      "before_evidence": "https://web.archive.org/web/20160713171355/http://www.hybrd.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Hybrd Health And Beauty Superior Products” to “Hybrd - Your #1 Beauty Destination”.",
      "between": {
        "from": "2016-07-13T17:13:55.000Z",
        "to": "2017-07-10T15:48:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20170710154800/http://www.hybrd.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1ac0321a482f11f17af58579456a90d9a994098ba74d838da13a880c8583bfc2:3fb13c0b4f21e6bb165f40465691040a2c74c576b22175c7e713e5c7b3876ffb:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220304223734/https://www.hybrd.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-03-04T22:37:34.000Z",
        "to": "2026-07-12T05:51:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712055125/https://www.hybrd.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "classifier-3fb13c0b4f21e6bb165f40465691040a2c74c576b22175c7e713e5c7b3876ffb:2a2e31f1464a38792c58401174e92a308f1131acbb331f07e753788483c048e6:repositioning",
      "before_evidence": "https://web.archive.org/web/20260712055125/https://www.hybrd.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The training app built for people that run.” to “Connect your AI coach to your training”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-12T05:51:25.000Z",
        "to": "2026-11-06T17:20:10.302Z"
      },
      "evidence": "https://www.hybrd.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HYBRD” company record, https://startuphistory.org/c/hybrd.com"
}