{
  "company": {
    "name": "Hutsy",
    "website": "https://hutsy.ca/",
    "record": "https://startuphistory.org/c/hutsy.ca"
  },
  "status": null,
  "history_since": "2020-05-15T08:46:59.000Z",
  "baseline": {
    "snapshot_id": "e5ea2ff7fd638e838fde05c0cd459f3b5d4ae60e7a20ccd1a9fd62f238bc4eaa",
    "observed_at": "2020-05-15T08:46:59.000Z",
    "headline": "Hutsy.ca – The Revolution of the Financial Industry",
    "description": null,
    "evidence": "https://web.archive.org/web/20200515084659/https://hutsy.ca/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:20:10.302Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-09T23:11:12.000Z",
      "variants": [
        {
          "headline": "Hutsy.ca – The Revolution of the Financial Industry",
          "subhead": null,
          "observed_at": "2020-05-15T08:46:59.000Z",
          "evidence": "https://web.archive.org/web/20200515084659/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hutsy.ca – The Revolution of the Financial Industry",
          "subhead": null,
          "observed_at": "2020-07-09T23:11:12.000Z",
          "evidence": "https://web.archive.org/web/20200709231112/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hutsy.ca – The Revolution of the Financial Industry",
      "subhead": null,
      "from": "2020-05-15T08:46:59.000Z",
      "to": "2020-07-09T23:11:12.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200709231112/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
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          "to": "2020-07-09T23:11:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-02-03T06:35:30.000Z",
      "variants": [
        {
          "headline": "Changing how you do banking",
          "subhead": "Hutsy is a free pre-paid, reloadable card with a companion app to help you get cash back, save, and track your finances with ease.",
          "observed_at": "2022-02-03T06:35:30.000Z",
          "evidence": "https://web.archive.org/web/20220203063530/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Changing how you do banking",
      "subhead": "Hutsy is a free pre-paid, reloadable card with a companion app to help you get cash back, save, and track your finances with ease.",
      "from": "2022-02-03T06:35:30.000Z",
      "to": "2022-02-03T06:35:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220203063530/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-02-03T06:35:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-03T21:13:10.000Z",
      "variants": [
        {
          "headline": "Hutsy.ca – The Revolution of the Financial Industry",
          "subhead": "Hutsy is the newest way to spend, save, build credit, and track finances with ease. We’re making financial wellness achievable for everyone, regardless of their background or financial situation.",
          "observed_at": "2022-08-03T21:13:10.000Z",
          "evidence": "https://web.archive.org/web/20220803211310/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hutsy.ca – The Revolution of the Financial Industry",
      "subhead": "Hutsy is the newest way to spend, save, build credit, and track finances with ease. We’re making financial wellness achievable for everyone, regardless of their background or financial situation.",
      "from": "2022-08-03T21:13:10.000Z",
      "to": "2022-08-03T21:13:10.000Z",
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      "evidence": "https://web.archive.org/web/20220803211310/https://hutsy.ca/",
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      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-21T01:59:53.000Z",
      "variants": [
        {
          "headline": "No Monthly Fees, Free Cash Advances - Hutsy:",
          "subhead": "NO MONTHLY FEES, free cash advances. Hutsy is Canada’s financial super-app, you can spend money, build credit, get your paycheck early, and receive instant cash back on all of your purchases. Sign Up ",
          "observed_at": "2023-01-19T20:38:12.000Z",
          "evidence": "https://web.archive.org/web/20230119203812/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "No Monthly Fees, Free Cash Advances - Hutsy",
          "subhead": "NO MONTHLY FEES,TAKE CONTROL OF YOUR FINANCES Hutsy is Canada’s newest financial super-app, you can spend money, and track your finances with our companion app. Sign Up Hutsy Visa prepaid card is issu",
          "observed_at": "2023-07-21T01:59:53.000Z",
          "evidence": "https://web.archive.org/web/20230721015953/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No Monthly Fees, Free Cash Advances - Hutsy",
      "subhead": "NO MONTHLY FEES,TAKE CONTROL OF YOUR FINANCES Hutsy is Canada’s newest financial super-app, you can spend money, and track your finances with our companion app. Sign Up Hutsy Visa prepaid card is issu",
      "from": "2023-01-19T20:38:12.000Z",
      "to": "2023-07-21T01:59:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230721015953/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-19T20:38:12.000Z",
          "to": "2023-07-21T01:59:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-09T16:15:24.000Z",
      "variants": [
        {
          "headline": "Hutsy | AI Powered Financial Assistant",
          "subhead": "Meet the AI assistant that helps Canadian’s avoid their overdraft, build credit, and budget better. Try Hutsy today for free.",
          "observed_at": "2024-01-09T16:15:24.000Z",
          "evidence": "https://web.archive.org/web/20240109161524/https://hutsy.ca/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hutsy | AI Powered Financial Assistant",
      "subhead": "Meet the AI assistant that helps Canadian’s avoid their overdraft, build credit, and budget better. Try Hutsy today for free.",
      "from": "2024-01-09T16:15:24.000Z",
      "to": "2024-01-09T16:15:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240109161524/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-09T16:15:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:20:10.302Z",
      "variants": [
        {
          "headline": "Keep more money with Hutsy.",
          "subhead": "Meet Hutsy, your proactive AI financial companion through text. Set financial goals, stay accountable, and make smarter money decisions. Get started free.",
          "observed_at": "2026-11-06T17:20:10.302Z",
          "evidence": "https://hutsy.ca/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Keep more money with Hutsy.",
      "subhead": "Meet Hutsy, your proactive AI financial companion through text. Set financial goals, stay accountable, and make smarter money decisions. Get started free.",
      "from": "2026-11-06T17:20:10.302Z",
      "to": "2026-11-06T17:20:10.302Z",
      "captures": 1,
      "evidence": "https://hutsy.ca/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:20:10.302Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6b4382940333f0a51319c89ccbeec934863e4740aac21b23881c219d88cd2c74:7de718e2814708aa1500654a7379513b6c68d7459206209d3058bb92e329982f:headline:e626619582a94886",
      "before_evidence": "https://web.archive.org/web/20220803211310/https://hutsy.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Hutsy.ca – The Revolution of the Financial Industry” to “No Monthly Fees, Free Cash Advances - Hutsy:”.",
      "between": {
        "from": "2022-08-03T21:13:10.000Z",
        "to": "2023-01-19T20:38:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119203812/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-7de718e2814708aa1500654a7379513b6c68d7459206209d3058bb92e329982f:6b0ef18af108242df999cd908b22e864c1dd5f1c71e79d73d6ebb5284e92d294:funding:3d02bf7ee1481403",
      "before_evidence": "https://web.archive.org/web/20230119203812/https://hutsy.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Watch Hutsy on CBC's Dragons Den We raised $500,000!”.",
      "between": {
        "from": "2023-01-19T20:38:12.000Z",
        "to": "2023-07-21T01:59:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230721015953/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 3,
      "id": "page-7de718e2814708aa1500654a7379513b6c68d7459206209d3058bb92e329982f:6b0ef18af108242df999cd908b22e864c1dd5f1c71e79d73d6ebb5284e92d294:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230119203812/https://hutsy.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-01-19T20:38:12.000Z",
        "to": "2023-07-21T01:59:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230721015953/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "classifier-6b0ef18af108242df999cd908b22e864c1dd5f1c71e79d73d6ebb5284e92d294:e40032f42677ad39cc9d72c1236b515c1f4df295f3377a308d7bae3c724e6962:repositioning",
      "before_evidence": "https://web.archive.org/web/20230721015953/https://hutsy.ca/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “No Monthly Fees, Free Cash Advances - Hutsy” to “Hutsy | AI Powered Financial Assistant”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-07-21T01:59:53.000Z",
        "to": "2024-01-09T16:15:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109161524/https://hutsy.ca/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hutsy” company record, https://startuphistory.org/c/hutsy.ca"
}