{
  "company": {
    "name": "Hush Security",
    "website": "https://hush.security/",
    "record": "https://startuphistory.org/c/hush.security"
  },
  "status": null,
  "history_since": "2025-01-08T16:46:42.000Z",
  "baseline": {
    "snapshot_id": "c6d79168c4291fc33c7d8feb130032fb42cad00cb3ced07f2a901757b2cb7399",
    "observed_at": "2025-01-08T16:46:42.000Z",
    "headline": "Ssshh... Let’s keep this a secret.",
    "description": "Ssshh... Let’s keep this a secret.",
    "evidence": "https://web.archive.org/web/20250108164642/https://www.hush.security/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:20:10.302Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-08T23:21:02.000Z",
      "variants": [
        {
          "headline": "Ssshh... Let’s keep this a secret.",
          "subhead": "Ssshh... Let’s keep this a secret.",
          "observed_at": "2025-01-08T16:46:42.000Z",
          "evidence": "https://web.archive.org/web/20250108164642/https://www.hush.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ssshh... Let’s keep this a secret.",
          "subhead": "Ssshh... Let’s keep this a secret.",
          "observed_at": "2025-07-08T23:21:02.000Z",
          "evidence": "https://web.archive.org/web/20250708232102/https://www.hush.security/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ssshh... Let’s keep this a secret.",
      "subhead": "Ssshh... Let’s keep this a secret.",
      "from": "2025-01-08T16:46:42.000Z",
      "to": "2025-07-08T23:21:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250708232102/https://www.hush.security/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-08T16:46:42.000Z",
          "to": "2025-07-08T23:21:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-08T19:18:17.000Z",
      "variants": [
        {
          "headline": "Secure Non-Human Identities. At Runtime. Without Secrets.",
          "subhead": "The first secretless access management platform. Hush replaces vaults with policy-driven, real-time controls to secure machine-to-machine communication.",
          "observed_at": "2026-01-08T19:18:17.000Z",
          "evidence": "https://web.archive.org/web/20260108191817/https://www.hush.security/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Secure Non-Human Identities. At Runtime. Without Secrets.",
      "subhead": "The first secretless access management platform. Hush replaces vaults with policy-driven, real-time controls to secure machine-to-machine communication.",
      "from": "2026-01-08T19:18:17.000Z",
      "to": "2026-01-08T19:18:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260108191817/https://www.hush.security/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-08T19:18:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:20:10.302Z",
      "variants": [
        {
          "headline": "Enterprise Security for Enterprise AI Agents",
          "subhead": "Discover every agent, assign it an identity, and broker just-in-time access. One control plane to govern coding assistants, enterprise agents, and self-hosted agents.",
          "observed_at": "2026-09-10T00:42:44.000Z",
          "evidence": "https://web.archive.org/web/20260910004244/https://www.hush.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Enterprise Security for Enterprise AI Agents",
          "subhead": "Discover every agent, assign it an identity, and broker just-in-time access. One control plane to govern coding assistants, enterprise agents, and self-hosted agents.",
          "observed_at": "2026-11-06T17:20:10.302Z",
          "evidence": "https://www.hush.security/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Enterprise Security for Enterprise AI Agents",
      "subhead": "Discover every agent, assign it an identity, and broker just-in-time access. One control plane to govern coding assistants, enterprise agents, and self-hosted agents.",
      "from": "2026-09-10T00:42:44.000Z",
      "to": "2026-11-06T17:20:10.302Z",
      "captures": 2,
      "evidence": "https://www.hush.security/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-10T00:42:44.000Z",
          "to": "2026-11-06T17:20:10.302Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-edec3a588c2f77fbc53def4c8705496f8268686441479db56a2c579e29b22095:b40fd6b6bf09cbc9c2a095ca7f495303d8f72c16d6d5757706fee143f57c7075:headline:605c364d5a48f320",
      "before_evidence": "https://web.archive.org/web/20250708232102/https://www.hush.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ssshh... Let’s keep this a secret.” to “Secure Non-Human Identities. At Runtime. Without Secrets.”.",
      "between": {
        "from": "2025-07-08T23:21:02.000Z",
        "to": "2026-01-08T19:18:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260108191817/https://www.hush.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-b40fd6b6bf09cbc9c2a095ca7f495303d8f72c16d6d5757706fee143f57c7075:898ba591a59f888657dba931c088e3512dae7278dc6bd0bf3201d849ad16414a:repositioning",
      "before_evidence": "https://web.archive.org/web/20260108191817/https://www.hush.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Secure Non-Human Identities. At Runtime. Without Secrets.” to “Enterprise Security for Enterprise AI Agents”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-08T19:18:17.000Z",
        "to": "2026-09-10T00:42:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260910004244/https://www.hush.security/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-b40fd6b6bf09cbc9c2a095ca7f495303d8f72c16d6d5757706fee143f57c7075:898ba591a59f888657dba931c088e3512dae7278dc6bd0bf3201d849ad16414a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260108191817/https://www.hush.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-08T19:18:17.000Z",
        "to": "2026-09-10T00:42:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260910004244/https://www.hush.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hush Security” company record, https://startuphistory.org/c/hush.security"
}