{
  "company": {
    "name": "Human Behavior",
    "website": "https://humanbehavior.co/",
    "record": "https://startuphistory.org/c/humanbehavior.co"
  },
  "status": null,
  "history_since": "2025-04-18T02:17:25.000Z",
  "baseline": {
    "snapshot_id": "61192dda454f646a91a6fd0f421343435268838b2ff6a0d6318015352c2ac979",
    "observed_at": "2025-04-18T02:17:25.000Z",
    "headline": "Your session replays, finally meaningful",
    "description": "AI-powered session replay analysis",
    "evidence": "https://web.archive.org/web/20250418021725/https://www.humanbehavior.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:20:10.302Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-14T14:27:56.000Z",
      "variants": [
        {
          "headline": "Your session replays, finally meaningful",
          "subhead": "AI-powered session replay analysis",
          "observed_at": "2025-04-18T02:17:25.000Z",
          "evidence": "https://web.archive.org/web/20250418021725/https://www.humanbehavior.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your session replays, finally meaningful",
          "subhead": "AI-powered session replay analysis",
          "observed_at": "2025-07-14T14:27:56.000Z",
          "evidence": "https://web.archive.org/web/20250714142756/https://www.humanbehavior.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your session replays, finally meaningful",
      "subhead": "AI-powered session replay analysis",
      "from": "2025-04-18T02:17:25.000Z",
      "to": "2025-07-14T14:27:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250714142756/https://www.humanbehavior.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-04-18T02:17:25.000Z",
          "to": "2025-07-14T14:27:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-14T21:49:08.000Z",
      "variants": [
        {
          "headline": "We know your product best",
          "subhead": "AI-native Product Analytics: Human Behavior watches all user sessions to surface behavioral insights on why customers leave, pay or stay.",
          "observed_at": "2026-01-14T21:49:08.000Z",
          "evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We know your product best",
      "subhead": "AI-native Product Analytics: Human Behavior watches all user sessions to surface behavioral insights on why customers leave, pay or stay.",
      "from": "2026-01-14T21:49:08.000Z",
      "to": "2026-01-14T21:49:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-14T21:49:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:20:10.302Z",
      "variants": [
        {
          "headline": "Dashboards are where insights go to die.",
          "subhead": "An AI that watches every session, catches what your dashboards miss, and acts on it — opening PRs and reaching the users affected.",
          "observed_at": "2026-11-06T17:20:10.302Z",
          "evidence": "https://www.humanbehavior.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Dashboards are where insights go to die.",
      "subhead": "An AI that watches every session, catches what your dashboards miss, and acts on it — opening PRs and reaching the users affected.",
      "from": "2026-11-06T17:20:10.302Z",
      "to": "2026-11-06T17:20:10.302Z",
      "captures": 1,
      "evidence": "https://www.humanbehavior.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:20:10.302Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-05e7e9b584d598688e0c4a927651e7361789314f321d363d50b5b5e791b52a8d:fe894e30c01e1ac561ab3ce7343de34584553603e3b124f7bff2c99163ea5dcb:headline:933692f21dc2e531",
      "before_evidence": "https://web.archive.org/web/20250714142756/https://www.humanbehavior.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your session replays, finally meaningful” to “We know your product best”.",
      "between": {
        "from": "2025-07-14T14:27:56.000Z",
        "to": "2026-01-14T21:49:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fe894e30c01e1ac561ab3ce7343de34584553603e3b124f7bff2c99163ea5dcb:e81734f60e2cb9abfb10502d138ede76be177e026634304dadb8e2bbee78998c:funding:f7d67125747e574d",
      "before_evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “[ ] ] [ ] ] ] [ Raised $5M from General Catalyst, Y Combinator, and Vercel.”.",
      "between": {
        "from": "2026-01-14T21:49:08.000Z",
        "to": "2026-11-06T17:20:10.302Z"
      },
      "evidence": "https://www.humanbehavior.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 3,
      "id": "page-fe894e30c01e1ac561ab3ce7343de34584553603e3b124f7bff2c99163ea5dcb:e81734f60e2cb9abfb10502d138ede76be177e026634304dadb8e2bbee78998c:headline:6fdf41dc2968545f",
      "before_evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We know your product best” to “Dashboards are where insights go to die.”.",
      "between": {
        "from": "2026-01-14T21:49:08.000Z",
        "to": "2026-11-06T17:20:10.302Z"
      },
      "evidence": "https://www.humanbehavior.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-fe894e30c01e1ac561ab3ce7343de34584553603e3b124f7bff2c99163ea5dcb:e81734f60e2cb9abfb10502d138ede76be177e026634304dadb8e2bbee78998c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260114214908/https://www.humanbehavior.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-14T21:49:08.000Z",
        "to": "2026-11-06T17:20:10.302Z"
      },
      "evidence": "https://www.humanbehavior.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Human Behavior updates messaging and announces $5M funding",
    "summary": "Human Behavior revised its homepage positioning, announced a $5M funding round from named backers, and added a careers page.",
    "points": [
      {
        "text": "Between July 2025 and January 2026, Human Behavior changed its homepage headline from “Your session replays, finally meaningful” to “We know your product best”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Human Behavior announced on its homepage that it “Raised $5M from General Catalyst, Y Combinator, and Vercel.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Human Behavior changed its homepage headline from “We know your product best” to “Dashboards are where insights go to die.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2026 and November 2026, Human Behavior added a careers page.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:55:32.146Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Human Behavior” company record, https://startuphistory.org/c/humanbehavior.co"
}