{
  "company": {
    "name": "Hudl",
    "website": "https://hudl.com/",
    "record": "https://startuphistory.org/c/hudl.com"
  },
  "status": null,
  "history_since": "2008-04-09T23:56:49.000Z",
  "baseline": {
    "snapshot_id": "2e3dd893294d8ab9799baedad5ecb1269844066ba9b8d44cd9a27f5fa037139c",
    "observed_at": "2008-04-09T23:56:49.000Z",
    "headline": "The domain name hudl.com and/or website are available for sale.",
    "description": null,
    "evidence": "https://web.archive.org/web/20080409235649/http://hudl.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:20:10.302Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-04-09T23:56:49.000Z",
      "variants": [
        {
          "headline": "The domain name hudl.com and/or website are available for sale.",
          "subhead": null,
          "observed_at": "2008-04-09T23:56:49.000Z",
          "evidence": "https://web.archive.org/web/20080409235649/http://hudl.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The domain name hudl.com and/or website are available for sale.",
      "subhead": null,
      "from": "2008-04-09T23:56:49.000Z",
      "to": "2008-04-09T23:56:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080409235649/http://hudl.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-04-09T23:56:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-01-05T19:49:00.000Z",
      "variants": [
        {
          "headline": "Easy, affordable, powerful coaching software. That's Hudl.",
          "subhead": null,
          "observed_at": "2009-07-14T12:10:38.000Z",
          "evidence": "https://web.archive.org/web/20090714121038/http://www.hudl.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Easy, affordable, powerful coaching software. That's Hudl.",
          "subhead": null,
          "observed_at": "2011-07-01T23:30:20.000Z",
          "evidence": "https://web.archive.org/web/20110701233020/http://www.hudl.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Easy, affordable, powerful coaching software. That's Hudl.",
          "subhead": null,
          "observed_at": "2013-01-05T19:49:00.000Z",
          "evidence": "https://web.archive.org/web/20130105194900/http://www.hudl.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Easy, affordable, powerful coaching software. That's Hudl.",
      "subhead": null,
      "from": "2009-07-14T12:10:38.000Z",
      "to": "2013-01-05T19:49:00.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20130105194900/http://www.hudl.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-07-14T12:10:38.000Z",
          "to": "2013-01-05T19:49:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-01T19:05:24.000Z",
      "variants": [
        {
          "headline": "We Help Teams Win with Video",
          "subhead": "We help teams study themselves and scout their opponents with simple video apps.",
          "observed_at": "2014-07-10T01:48:25.000Z",
          "evidence": "https://web.archive.org/web/20140710014825/http://www.hudl.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We help teams and athletes win.",
          "subhead": "We help sports teams study themselves and scout their opponents with simple video apps.",
          "observed_at": "2016-07-01T19:05:24.000Z",
          "evidence": "https://web.archive.org/web/20160701190524/http://www.hudl.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We help teams and athletes win.",
      "subhead": "We help sports teams study themselves and scout their opponents with simple video apps.",
      "from": "2014-07-10T01:48:25.000Z",
      "to": "2016-07-01T19:05:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160701190524/http://www.hudl.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2014-07-10T01:48:25.000Z",
          "to": "2016-07-01T19:05:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-01T06:21:34.000Z",
      "variants": [
        {
          "headline": "Push play.",
          "subhead": "Hudl provides video review and performance analysis tools for sports teams and athletes at every level.",
          "observed_at": "2018-01-01T06:21:34.000Z",
          "evidence": "https://web.archive.org/web/20180101062134/https://www.hudl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Push play.",
      "subhead": "Hudl provides video review and performance analysis tools for sports teams and athletes at every level.",
      "from": "2018-01-01T06:21:34.000Z",
      "to": "2018-01-01T06:21:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180101062134/https://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-01T06:21:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-01T21:50:25.000Z",
      "variants": [
        {
          "headline": "Hudl: We Help Teams and Athletes Win",
          "subhead": "Hudl provides video review and performance analysis tools for sports teams and athletes at every level.",
          "observed_at": "2021-07-01T21:50:25.000Z",
          "evidence": "https://web.archive.org/web/20210701215025/https://www.hudl.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hudl: We Help Teams and Athletes Win",
      "subhead": "Hudl provides video review and performance analysis tools for sports teams and athletes at every level.",
      "from": "2021-07-01T21:50:25.000Z",
      "to": "2021-07-01T21:50:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210701215025/https://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-01T21:50:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:20:10.302Z",
      "variants": [
        {
          "headline": "Hudl is how the world sees sports.",
          "subhead": "More than 200K teams across 40 sports use Hudl to capture, analyze and learn from video and data.",
          "observed_at": "2023-01-01T01:29:47.000Z",
          "evidence": "https://web.archive.org/web/20230101012947/http://www.hudl.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hudl • The leader in sports technology, video analysis & data",
          "subhead": "Hudl’s sports technology software, video capture and data insights helps athletes, coaches, teams and organizations win at every level.",
          "observed_at": "2026-11-06T17:20:10.302Z",
          "evidence": "https://www.hudl.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Hudl • The leader in sports technology, video analysis & data",
      "subhead": "Hudl’s sports technology software, video capture and data insights helps athletes, coaches, teams and organizations win at every level.",
      "from": "2023-01-01T01:29:47.000Z",
      "to": "2026-11-06T17:20:10.302Z",
      "captures": 2,
      "evidence": "https://www.hudl.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-01T01:29:47.000Z",
          "to": "2026-11-06T17:20:10.302Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4e90ffaa2af0c6c4081a70f7b9a2123b342abc833d738967d19277335afab47f:19620b4b6bd11027b6e9f675a40d546f966c55b99333067c1dc42b65ee484cf3:headline:9cb00af63a1de1fa",
      "before_evidence": "https://web.archive.org/web/20130105194900/http://www.hudl.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Easy, affordable, powerful coaching software. That's Hudl.” to “We Help Teams Win with Video”.",
      "between": {
        "from": "2013-01-05T19:49:00.000Z",
        "to": "2014-07-10T01:48:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20140710014825/http://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4e90ffaa2af0c6c4081a70f7b9a2123b342abc833d738967d19277335afab47f:19620b4b6bd11027b6e9f675a40d546f966c55b99333067c1dc42b65ee484cf3:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130105194900/http://www.hudl.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-01-05T19:49:00.000Z",
        "to": "2014-07-10T01:48:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20140710014825/http://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-50a68922ae11ce5f60227ca6b21539bf55ad3137d8b00ae347e276ebe6c6b542:aefe9cf7a0380b4e4230d1e686bda67a355773141d9c8eacdf756556a7472819:headline:4646cb27532e9be0",
      "before_evidence": "https://web.archive.org/web/20160701190524/http://www.hudl.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We help teams and athletes win.” to “Push play.”.",
      "between": {
        "from": "2016-07-01T19:05:24.000Z",
        "to": "2018-01-01T06:21:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20180101062134/https://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-b4b924ef842ccb31eb1f624d58354cdc6d455db9a5cfac8348c136922a423a73:7f8ce63eb2639ef69a76b08be2b6d0806681bd9a1fe2f1b90b04e391014b7117:traction:4022916e6289ceef",
      "before_evidence": "https://web.archive.org/web/20210701215025/https://www.hudl.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200K teams” on its homepage (was “180,000 teams”).",
      "between": {
        "from": "2021-07-01T21:50:25.000Z",
        "to": "2023-01-01T01:29:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101012947/http://www.hudl.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "Hudl updates messaging and reported team usage",
    "summary": "Hudl has revised its homepage messaging multiple times, added a careers page, and increased the number of teams it reports using its offering.",
    "points": [
      {
        "text": "Between January 2013 and July 2014, Hudl changed its homepage headline from “Easy, affordable, powerful coaching software. That's Hudl.” to “We Help Teams Win with Video”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2013 and July 2014, Hudl added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2016 and January 2018, Hudl changed its homepage headline from “We help teams and athletes win.” to “Push play.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2021 and January 2023, Hudl’s homepage claim increased from “180,000 teams” to “200K teams”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:16:32.649Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hudl” company record, https://startuphistory.org/c/hudl.com"
}