{
  "company": {
    "name": "Hotjar (part of Contentsquare group)",
    "website": "https://hotjar.com/",
    "record": "https://startuphistory.org/c/hotjar.com"
  },
  "status": null,
  "history_since": "2008-04-09T20:05:18.000Z",
  "baseline": {
    "snapshot_id": "9ba2fdd10e59b355b31e97b6fe8afdf4702f2b9aa0ae4bd109422ae5b0131863",
    "observed_at": "2015-01-03T18:03:10.000Z",
    "headline": "Unlimited insights from your web and mobile sites.",
    "description": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
    "evidence": "https://web.archive.org/web/20150103180310/http://www.hotjar.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$29 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-01-03T18:03:10.000Z",
      "variants": [
        {
          "headline": "Unlimited insights from your web and mobile sites.",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2015-01-03T18:03:10.000Z",
          "evidence": "https://web.archive.org/web/20150103180310/http://www.hotjar.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlimited insights from your web and mobile sites.",
      "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
      "from": "2015-01-03T18:03:10.000Z",
      "to": "2015-01-03T18:03:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150103180310/http://www.hotjar.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-01-03T18:03:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-01T05:23:38.000Z",
      "variants": [
        {
          "headline": "All-in-one Analytics and Feedback.",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2015-07-06T08:00:37.000Z",
          "evidence": "https://web.archive.org/web/20150706080037/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All-in-one Analytics & Feedback",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2016-07-07T22:57:44.000Z",
          "evidence": "https://web.archive.org/web/20160707225744/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All-in-one Analytics & Feedback",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2017-01-05T06:02:28.000Z",
          "evidence": "https://web.archive.org/web/20170105060228/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All-in-one Analytics & Feedback",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2018-01-01T19:25:32.000Z",
          "evidence": "https://web.archive.org/web/20180101192532/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All-in-one Analytics & Feedback",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2018-07-01T05:23:38.000Z",
          "evidence": "https://web.archive.org/web/20180701052338/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All-in-one Analytics & Feedback",
      "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
      "from": "2015-07-06T08:00:37.000Z",
      "to": "2018-07-01T05:23:38.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20180701052338/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-07-06T08:00:37.000Z",
          "to": "2018-07-01T05:23:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-04T16:34:37.000Z",
      "variants": [
        {
          "headline": "The fast & visual way to understand your users",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2019-07-01T11:04:19.000Z",
          "evidence": "https://web.archive.org/web/20190701110419/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The fast & visual way to understand your users",
          "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
          "observed_at": "2020-01-04T16:34:37.000Z",
          "evidence": "https://web.archive.org/web/20200104163437/https://www.hotjar.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The fast & visual way to understand your users",
      "subhead": "See how visitors are really using your website, collect user feedback and turn more visitors into customers.",
      "from": "2019-07-01T11:04:19.000Z",
      "to": "2020-01-04T16:34:37.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200104163437/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-01T11:04:19.000Z",
          "to": "2020-01-04T16:34:37.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "You're in the right place. Hotjar is now Contentsquare.",
          "subhead": "Contentsquare, the global leader in experience intelligence, has joined forces with Hotjar, the leading behavior insights platform in the midsize and SMB market.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://contentsquare.com/hotjar/?utm_campaign=exp__hj_hp_redirection",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "You're in the right place. Hotjar is now Contentsquare.",
      "subhead": "Contentsquare, the global leader in experience intelligence, has joined forces with Hotjar, the leading behavior insights platform in the midsize and SMB market.",
      "from": "2026-11-06T17:18:30.502Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 1,
      "evidence": "https://contentsquare.com/hotjar/?utm_campaign=exp__hj_hp_redirection",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:18:30.502Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9ba2fdd10e59b355b31e97b6fe8afdf4702f2b9aa0ae4bd109422ae5b0131863:a8c46b1fcabe9a4fb48eba0e7471ca19e780be25f996035567d81edc79cfd8ee:headline:433184044f8f208b",
      "before_evidence": "https://web.archive.org/web/20150103180310/http://www.hotjar.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlimited insights from your web and mobile sites.” to “All-in-one Analytics and Feedback.”.",
      "between": {
        "from": "2015-01-03T18:03:10.000Z",
        "to": "2015-07-06T08:00:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20150706080037/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9ba2fdd10e59b355b31e97b6fe8afdf4702f2b9aa0ae4bd109422ae5b0131863:a8c46b1fcabe9a4fb48eba0e7471ca19e780be25f996035567d81edc79cfd8ee:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20150103180310/http://www.hotjar.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-01-03T18:03:10.000Z",
        "to": "2015-07-06T08:00:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20150706080037/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-a8c46b1fcabe9a4fb48eba0e7471ca19e780be25f996035567d81edc79cfd8ee:52f46a3751f72b5cf3af3d000249ab92be680226e8aeec5137c72551c79371a2:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20150706080037/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-07-06T08:00:37.000Z",
        "to": "2016-07-07T22:57:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20160707225744/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-a8c46b1fcabe9a4fb48eba0e7471ca19e780be25f996035567d81edc79cfd8ee:52f46a3751f72b5cf3af3d000249ab92be680226e8aeec5137c72551c79371a2:traction:0170f42dccda5577",
      "before_evidence": "https://web.archive.org/web/20150706080037/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “184 countries” on its homepage (was “134 countries”).",
      "between": {
        "from": "2015-07-06T08:00:37.000Z",
        "to": "2016-07-07T22:57:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20160707225744/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-52f46a3751f72b5cf3af3d000249ab92be680226e8aeec5137c72551c79371a2:fb20e13cedb3bf3103965b27c14740d830e025dc22f6846e732de460b5efb2e1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160707225744/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-07-07T22:57:44.000Z",
        "to": "2017-01-05T06:02:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20170105060228/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-52f46a3751f72b5cf3af3d000249ab92be680226e8aeec5137c72551c79371a2:fb20e13cedb3bf3103965b27c14740d830e025dc22f6846e732de460b5efb2e1:traction:1b5254d09629e3fd",
      "before_evidence": "https://web.archive.org/web/20160707225744/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “213,273 Companies” on its homepage (was “119,669 Companies”).",
      "between": {
        "from": "2016-07-07T22:57:44.000Z",
        "to": "2017-01-05T06:02:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20170105060228/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-ce4e48e508ec2945cb87dd49560f8c5f01e75c1146d212ac5c3d56f8093445a7:87ac0b526af41e53cc188a589f5021d70d121e24f2676bd68406c5ad22fac90b:logos:86e19ab06ee3d6ef",
      "before_evidence": "https://web.archive.org/web/20180101192532/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: wordpress2x.png, gtm2x.png, magento2x.png, hubspot.png, unbounce.png, instapage.png, squarespace2x.png, weebly2x.png and 5 more.",
      "between": {
        "from": "2018-01-01T19:25:32.000Z",
        "to": "2018-07-01T05:23:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701052338/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-87ac0b526af41e53cc188a589f5021d70d121e24f2676bd68406c5ad22fac90b:6b031629c2a865791d7d1b07e074230db72e2d33222d04d0d14ceb833982aa69:headline:0fbffa2c70f87727",
      "before_evidence": "https://web.archive.org/web/20180701052338/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All-in-one Analytics & Feedback” to “The fast & visual way to understand your users”.",
      "between": {
        "from": "2018-07-01T05:23:38.000Z",
        "to": "2019-07-01T11:04:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20190701110419/https://www.hotjar.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-84e43d2b0510752228123039dc389c55df1c15bcdba55ae3ef48591858431034:a55d2e4eece334f6bee621b81febc5c56f9528e6f911e1985d9b556d84df8527:headline:12ba62ff21bcc9a4",
      "before_evidence": "https://web.archive.org/web/20200104163437/https://www.hotjar.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fast & visual way to understand your users” to “You're in the right place. Hotjar is now Contentsquare.”.",
      "between": {
        "from": "2020-01-04T16:34:37.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://contentsquare.com/hotjar/?utm_campaign=exp__hj_hp_redirection",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hotjar (part of Contentsquare group)” company record, https://startuphistory.org/c/hotjar.com"
}