{
  "company": {
    "name": "Horalix",
    "website": "https://horalix.com/",
    "record": "https://startuphistory.org/c/horalix.com"
  },
  "status": null,
  "history_since": "2024-03-28T17:00:02.000Z",
  "baseline": {
    "snapshot_id": "27bb881bb50edcb72d02681451c1e57c9e69ea867a4f054ae4fe0b9940d6a2bf",
    "observed_at": "2024-03-28T17:00:02.000Z",
    "headline": "The #1 All-in-one Marketing & Sales Software",
    "description": "Discover HoraLix's suite of transformative digital tools, from AI-powered webchat to reputation management. Elevate your business with solutions designed for maximum engagement, lead capture, and cust",
    "evidence": "https://web.archive.org/web/20240328170002/https://horalix.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$97 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-12T14:52:51.000Z",
      "variants": [
        {
          "headline": "The #1 All-in-one Marketing & Sales Software",
          "subhead": "Discover HoraLix's suite of transformative digital tools, from AI-powered webchat to reputation management. Elevate your business with solutions designed for maximum engagement, lead capture, and cust",
          "observed_at": "2024-03-28T17:00:02.000Z",
          "evidence": "https://web.archive.org/web/20240328170002/https://horalix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 All-in-one Marketing & Sales Software",
          "subhead": "Discover HoraLix's suite of transformative digital tools, from AI-powered webchat to reputation management. Elevate your business with solutions designed for maximum engagement, lead capture, and cust",
          "observed_at": "2024-08-07T13:01:28.000Z",
          "evidence": "https://web.archive.org/web/20240807130128/https://horalix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 All-in-one Marketing & Sales Software",
          "subhead": "Discover HoraLix's suite of transformative digital tools, from AI-powered webchat to reputation management. Elevate your business with solutions designed for maximum engagement, lead capture, and cust",
          "observed_at": "2025-01-12T14:52:51.000Z",
          "evidence": "https://web.archive.org/web/20250112145251/https://horalix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The #1 All-in-one Marketing & Sales Software",
      "subhead": "Discover HoraLix's suite of transformative digital tools, from AI-powered webchat to reputation management. Elevate your business with solutions designed for maximum engagement, lead capture, and cust",
      "from": "2024-03-28T17:00:02.000Z",
      "to": "2025-01-12T14:52:51.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250112145251/https://horalix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-03-28T17:00:02.000Z",
          "to": "2025-01-12T14:52:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "Make every echo ready for review.",
          "subhead": "Horalix is a Sarajevo medical-AI startup building an AI-assisted echocardiography workflow: structured measurements, report-ready outputs, clinician review.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://horalix.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make every echo ready for review.",
      "subhead": "Horalix is a Sarajevo medical-AI startup building an AI-assisted echocardiography workflow: structured measurements, report-ready outputs, clinician review.",
      "from": "2026-11-06T17:18:30.502Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 1,
      "evidence": "https://horalix.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:18:30.502Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1426b3831ce3c84a7f95728a99a3db37a6a56d61a2e79a662377f5294326cfbc:c2ceb7a4a901b348c1d7dde7b9ef27d97c8c1d68801a4e7247c53ef879ff83d8:headline:f137f88bc45874ef",
      "before_evidence": "https://web.archive.org/web/20250112145251/https://horalix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 All-in-one Marketing & Sales Software” to “Make every echo ready for review.”.",
      "between": {
        "from": "2025-01-12T14:52:51.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://horalix.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1426b3831ce3c84a7f95728a99a3db37a6a56d61a2e79a662377f5294326cfbc:c2ceb7a4a901b348c1d7dde7b9ef27d97c8c1d68801a4e7247c53ef879ff83d8:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250112145251/https://horalix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-12T14:52:51.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://horalix.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Horalix” company record, https://startuphistory.org/c/horalix.com"
}