{
  "company": {
    "name": "Hoopcare",
    "website": "https://hoopcare.com/",
    "record": "https://startuphistory.org/c/hoopcare.com"
  },
  "status": null,
  "history_since": "2022-08-19T08:59:33.000Z",
  "baseline": {
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    "observed_at": "2022-08-19T08:59:33.000Z",
    "headline": "Virtual preoperative services to make surgery & anesthesia safer.",
    "description": "HoopCare supports your organization to build efficient Preoperative Clinic Services to improve health and safety for each patient scheduled for an elective surgical procedure. Advanced practice provid",
    "evidence": "https://web.archive.org/web/20220819085933/https://www.hoopcare.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-08-19T08:59:33.000Z",
      "variants": [
        {
          "headline": "Virtual preoperative services to make surgery & anesthesia safer.",
          "subhead": "HoopCare supports your organization to build efficient Preoperative Clinic Services to improve health and safety for each patient scheduled for an elective surgical procedure. Advanced practice provid",
          "observed_at": "2022-08-19T08:59:33.000Z",
          "evidence": "https://web.archive.org/web/20220819085933/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Virtual preoperative services to make surgery & anesthesia safer.",
      "subhead": "HoopCare supports your organization to build efficient Preoperative Clinic Services to improve health and safety for each patient scheduled for an elective surgical procedure. Advanced practice provid",
      "from": "2022-08-19T08:59:33.000Z",
      "to": "2022-08-19T08:59:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220819085933/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-08-19T08:59:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-28T10:54:08.000Z",
      "variants": [
        {
          "headline": "10 minutes to avoid complications by preparing for surgery with expert clinicians",
          "subhead": "Hoopcare is a telehealth service to help you get ready for surgery. Pre-surgery checkup & pre-surgical clearance. Need to make an appointment for a preoperative checkup? Hoopcare experts telehealth te",
          "observed_at": "2023-01-28T10:54:08.000Z",
          "evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "10 minutes to avoid complications by preparing for surgery with expert clinicians",
      "subhead": "Hoopcare is a telehealth service to help you get ready for surgery. Pre-surgery checkup & pre-surgical clearance. Need to make an appointment for a preoperative checkup? Hoopcare experts telehealth te",
      "from": "2023-01-28T10:54:08.000Z",
      "to": "2023-01-28T10:54:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-28T10:54:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-11T12:44:54.000Z",
      "variants": [
        {
          "headline": "Surgical Clearance & Support with 24/7 access to high-quality surgery and anesthesia experts.",
          "subhead": "Hoopcare is a telehealth service to help you get ready for surgery. Pre-surgery checkup & pre-surgical clearance. Need to make an appointment for a preoperative checkup? Hoopcare experts telehealth te",
          "observed_at": "2023-07-11T12:44:54.000Z",
          "evidence": "https://web.archive.org/web/20230711124454/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Surgical Clearance & Support with 24/7 access to high-quality surgery and anesthesia experts.",
      "subhead": "Hoopcare is a telehealth service to help you get ready for surgery. Pre-surgery checkup & pre-surgical clearance. Need to make an appointment for a preoperative checkup? Hoopcare experts telehealth te",
      "from": "2023-07-11T12:44:54.000Z",
      "to": "2023-07-11T12:44:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230711124454/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "current": false
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    {
      "quote_observed_at": "2024-08-22T10:16:40.000Z",
      "variants": [
        {
          "headline": "The leading AI operating system for preoperative clinics",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2024-03-02T14:23:21.000Z",
          "evidence": "https://web.archive.org/web/20240302142321/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The leading AI operating system for preoperative clinics",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2024-08-22T10:16:40.000Z",
          "evidence": "https://web.archive.org/web/20240822101640/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The leading AI operating system for preoperative clinics",
      "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
      "from": "2024-03-02T14:23:21.000Z",
      "to": "2024-08-22T10:16:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240822101640/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2024-08-22T10:16:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T18:00:21.000Z",
      "variants": [
        {
          "headline": "Launch your AI-Powered Preoperative Clinic Today",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2025-01-13T18:00:21.000Z",
          "evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Launch your AI-Powered Preoperative Clinic Today",
      "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
      "from": "2025-01-13T18:00:21.000Z",
      "to": "2025-01-13T18:00:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-13T18:00:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-18T17:37:14.000Z",
      "variants": [
        {
          "headline": "Preop any patient in seconds. ‍ Feels like magic. But it's just AI.",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2025-07-18T17:37:14.000Z",
          "evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Preop any patient in seconds. ‍ Feels like magic. But it's just AI.",
      "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
      "from": "2025-07-18T17:37:14.000Z",
      "to": "2025-07-18T17:37:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-18T17:37:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T01:32:51.000Z",
      "variants": [
        {
          "headline": "AI-powered platform for preoperative evaluation",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2026-01-18T02:14:57.000Z",
          "evidence": "https://web.archive.org/web/20260118021457/https://hoopcare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-powered platform for preoperative evaluation",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2026-07-14T01:32:51.000Z",
          "evidence": "https://web.archive.org/web/20260714013251/https://www.hoopcare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-powered platform for preoperative evaluation",
      "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
      "from": "2026-01-18T02:14:57.000Z",
      "to": "2026-07-14T01:32:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260714013251/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-01-18T02:14:57.000Z",
          "to": "2026-07-14T01:32:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "We assist you in building AI workflow for perioperative care within Epic, Cerner or any EHR.",
          "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://www.hoopcare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We assist you in building AI workflow for perioperative care within Epic, Cerner or any EHR.",
      "subhead": "Our mission is to make surgery safer. To do this, we built one app to improve evaluation and management for patients before and after surgery. Pre-surgery checkup & pre-surgical clearance. Need to mak",
      "from": "2026-11-06T17:18:30.502Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 1,
      "evidence": "https://www.hoopcare.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:18:30.502Z"
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  "changes": [
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      "n": 1,
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      "before_evidence": "https://web.archive.org/web/20220819085933/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Virtual preoperative services to make surgery & anesthesia safer.” to “10 minutes to avoid complications by preparing for surgery with expert clinicians”.",
      "between": {
        "from": "2022-08-19T08:59:33.000Z",
        "to": "2023-01-28T10:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-024ea6c2082aef50f8a12f91ba16c102b5c6c5e668a3f7e941389d5f9cc5cf8f:9466ab8628ba2a29ebbc5ec6105704f079c58f28b432e30036d003bed2f2efd5:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220819085933/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-08-19T08:59:33.000Z",
        "to": "2023-01-28T10:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-024ea6c2082aef50f8a12f91ba16c102b5c6c5e668a3f7e941389d5f9cc5cf8f:9466ab8628ba2a29ebbc5ec6105704f079c58f28b432e30036d003bed2f2efd5:traction:a12dc353d14a4bb9",
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      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “16,000+ patients” on its homepage (was “10,000 patients”).",
      "between": {
        "from": "2022-08-19T08:59:33.000Z",
        "to": "2023-01-28T10:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-9466ab8628ba2a29ebbc5ec6105704f079c58f28b432e30036d003bed2f2efd5:86f0139b4b1316501804b3b65ea8a4b4e8020a008debfccad9b54ff70a851e1c:headline:c514b16228d4179d",
      "before_evidence": "https://web.archive.org/web/20230128105408/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “10 minutes to avoid complications by preparing for surgery with expert clinicians” to “Surgical Clearance & Support with 24/7 access to high-quality surgery and anesthesia experts.”.",
      "between": {
        "from": "2023-01-28T10:54:08.000Z",
        "to": "2023-07-11T12:44:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230711124454/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-86f0139b4b1316501804b3b65ea8a4b4e8020a008debfccad9b54ff70a851e1c:25f6d08a085c2156b44fe4c17e1b9f3dfb7c63b6119eca01aaf5215ca52c15bb:repositioning",
      "before_evidence": "https://web.archive.org/web/20230711124454/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Surgical Clearance & Support with 24/7 access to high-quality surgery and anesthesia experts.” to “The leading AI operating system for preoperative clinics”. A classifier read this as a change in its core product and its target customer (from consumers to healthcare and life-science teams).",
      "between": {
        "from": "2023-07-11T12:44:54.000Z",
        "to": "2024-03-02T14:23:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20240302142321/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-d3b0a4a5e0b5254db88c6fec9b0ccaf4daaa4ddd5828f2face922a8719453ea2:e8a86df7354af421bd2af229da4f079cd2ec39f7ff50cbb67d1d9ccd22608c02:headline:8a4ec60a58f29701",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The leading AI operating system for preoperative clinics” to “Launch your AI-Powered Preoperative Clinic Today”.",
      "between": {
        "from": "2024-08-22T10:16:40.000Z",
        "to": "2025-01-13T18:00:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d3b0a4a5e0b5254db88c6fec9b0ccaf4daaa4ddd5828f2face922a8719453ea2:e8a86df7354af421bd2af229da4f079cd2ec39f7ff50cbb67d1d9ccd22608c02:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240822101640/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-08-22T10:16:40.000Z",
        "to": "2025-01-13T18:00:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
      "id": "page-e8a86df7354af421bd2af229da4f079cd2ec39f7ff50cbb67d1d9ccd22608c02:7b7c34f2993da374c2cf36d46b8ad1b05a8f3579e38c1ac849ef75fab80e7b6b:headline:0e358d1def8d9cb4",
      "before_evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Launch your AI-Powered Preoperative Clinic Today” to “Preop any patient in seconds. ‍ Feels like magic. But it's just AI.”.",
      "between": {
        "from": "2025-01-13T18:00:21.000Z",
        "to": "2025-07-18T17:37:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-e8a86df7354af421bd2af229da4f079cd2ec39f7ff50cbb67d1d9ccd22608c02:7b7c34f2993da374c2cf36d46b8ad1b05a8f3579e38c1ac849ef75fab80e7b6b:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20250113180021/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-13T18:00:21.000Z",
        "to": "2025-07-18T17:37:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 10,
      "id": "page-7b7c34f2993da374c2cf36d46b8ad1b05a8f3579e38c1ac849ef75fab80e7b6b:d6f73baeff5ee7370161388fb01d1ad69a9f28ea82490e78b0f20ac5f87f9e4f:headline:0bb9004704778992",
      "before_evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Preop any patient in seconds. ‍ Feels like magic. But it's just AI.” to “AI-powered platform for preoperative evaluation”.",
      "between": {
        "from": "2025-07-18T17:37:14.000Z",
        "to": "2026-01-18T02:14:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118021457/https://hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-7b7c34f2993da374c2cf36d46b8ad1b05a8f3579e38c1ac849ef75fab80e7b6b:d6f73baeff5ee7370161388fb01d1ad69a9f28ea82490e78b0f20ac5f87f9e4f:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250718173714/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-18T17:37:14.000Z",
        "to": "2026-01-18T02:14:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118021457/https://hoopcare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 12,
      "id": "page-bbbce03245a2bcf5d3361140876a3b3e0077689b98e27cc0f984750e7ba7e810:28bec18cd7187d28a59bc957f12187840ef5dd36c2d91d693ae65fe9655b2049:headline:e686e44008f32bd1",
      "before_evidence": "https://web.archive.org/web/20260714013251/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-powered platform for preoperative evaluation” to “We assist you in building AI workflow for perioperative care within Epic, Cerner or any EHR.”.",
      "between": {
        "from": "2026-07-14T01:32:51.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://www.hoopcare.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-bbbce03245a2bcf5d3361140876a3b3e0077689b98e27cc0f984750e7ba7e810:28bec18cd7187d28a59bc957f12187840ef5dd36c2d91d693ae65fe9655b2049:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260714013251/https://www.hoopcare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-14T01:32:51.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://www.hoopcare.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hoopcare” company record, https://startuphistory.org/c/hoopcare.com"
}