{
  "company": {
    "name": "Hoop",
    "website": "https://hoop.app/",
    "record": "https://startuphistory.org/c/hoop.app"
  },
  "status": null,
  "history_since": "2026-11-12T11:24:37.401Z",
  "baseline": {
    "snapshot_id": "0aae3ca9ec4ce70ac40503d83a58b16ca13e0f6defedd88f702e18cbe0b03d78",
    "observed_at": "2026-11-12T11:24:37.401Z",
    "headline": "Forget nothing. Follow through on everything.",
    "description": "Hoop captures commitments from your work across email, Slack and meetings, keeps the context with each task, and helps you follow through so nothing slips through the cracks.",
    "evidence": "https://www.hoop.app/",
    "evidence_kind": "live_capture",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-12T11:24:37.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-12T11:24:37.401Z",
      "variants": [
        {
          "headline": "Forget nothing. Follow through on everything.",
          "subhead": "Hoop captures commitments from your work across email, Slack and meetings, keeps the context with each task, and helps you follow through so nothing slips through the cracks.",
          "observed_at": "2026-11-12T11:24:37.401Z",
          "evidence": "https://www.hoop.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Forget nothing. Follow through on everything.",
      "subhead": "Hoop captures commitments from your work across email, Slack and meetings, keeps the context with each task, and helps you follow through so nothing slips through the cracks.",
      "from": "2026-11-12T11:24:37.401Z",
      "to": "2026-11-12T11:24:37.401Z",
      "captures": 1,
      "evidence": "https://www.hoop.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-12T11:24:37.401Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "same_space": [
    {
      "name": "Humanloop",
      "record": "https://startuphistory.org/c/humanloop.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Whop",
      "record": "https://startuphistory.org/c/whop.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Pulley",
      "record": "https://startuphistory.org/c/withpulley.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Halo Braid",
      "record": "https://startuphistory.org/c/halobraid.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hoop” company record, https://startuphistory.org/c/hoop.app"
}