{
  "company": {
    "name": "Hooked Foods AB",
    "website": "https://hookedfoods.com/",
    "record": "https://startuphistory.org/c/hookedfoods.com"
  },
  "status": null,
  "history_since": "2021-02-10T18:46:10.000Z",
  "baseline": {
    "snapshot_id": "62abf0f223f187fc86c2055401e51be9e255fb754934528f36890607dbda6e72",
    "observed_at": "2021-02-10T18:46:10.000Z",
    "headline": "No Fishy Business",
    "description": "Like Seafood but Harmless. Hooked leads the transition to a harmless seafood system. Hooked develops tasty and nutritious vegan seafood alternatives starting with a shredded tuna and a salmon alternat",
    "evidence": "https://web.archive.org/web/20210210184610/https://www.hookedfoods.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2021-02-10T18:46:10.000Z",
      "variants": [
        {
          "headline": "No Fishy Business",
          "subhead": "Like Seafood but Harmless. Hooked leads the transition to a harmless seafood system. Hooked develops tasty and nutritious vegan seafood alternatives starting with a shredded tuna and a salmon alternat",
          "observed_at": "2021-02-10T18:46:10.000Z",
          "evidence": "https://web.archive.org/web/20210210184610/https://www.hookedfoods.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No Fishy Business",
      "subhead": "Like Seafood but Harmless. Hooked leads the transition to a harmless seafood system. Hooked develops tasty and nutritious vegan seafood alternatives starting with a shredded tuna and a salmon alternat",
      "from": "2021-02-10T18:46:10.000Z",
      "to": "2021-02-10T18:46:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210210184610/https://www.hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-02-10T18:46:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-24T15:21:24.000Z",
      "variants": [
        {
          "headline": "Hooked Seafood – Plantbased Vegan Seafood Alternatives for Restaurants and Grocery in Europe",
          "subhead": null,
          "observed_at": "2021-07-24T15:21:24.000Z",
          "evidence": "https://web.archive.org/web/20210724152124/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hooked Seafood – Plantbased Vegan Seafood Alternatives for Restaurants and Grocery in Europe",
      "subhead": null,
      "from": "2021-07-24T15:21:24.000Z",
      "to": "2021-07-24T15:21:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210724152124/https://hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-24T15:21:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-04T08:20:24.000Z",
      "variants": [
        {
          "headline": "The new generation of seafood",
          "subhead": null,
          "observed_at": "2022-01-25T21:04:45.000Z",
          "evidence": "https://web.archive.org/web/20220125210445/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The new generation of seafood",
          "subhead": null,
          "observed_at": "2022-07-04T08:20:24.000Z",
          "evidence": "https://web.archive.org/web/20220704082024/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The new generation of seafood",
      "subhead": null,
      "from": "2022-01-25T21:04:45.000Z",
      "to": "2022-07-04T08:20:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220704082024/https://hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-25T21:04:45.000Z",
          "to": "2022-07-04T08:20:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-30T14:43:49.000Z",
      "variants": [
        {
          "headline": "Seafood without the catch",
          "subhead": "Plant-based seafood such as salmon and tuna and more now stocked in grocery stores in Sweden and expanding rapidly across Europe.",
          "observed_at": "2023-01-03T11:10:51.000Z",
          "evidence": "https://web.archive.org/web/20230103111051/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Seafood Without the catch!",
          "subhead": "Hooked is a start-up that produces plant-based seafood currently distributed in Sweden, Finland, and Germany with more locations coming soon.",
          "observed_at": "2024-02-23T17:57:46.000Z",
          "evidence": "https://web.archive.org/web/20240223175746/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Seafood Without the catch!",
          "subhead": "Hooked is a start-up that produces plant-based seafood currently distributed in Sweden, Finland, and Germany with more locations coming soon.",
          "observed_at": "2024-07-30T14:43:49.000Z",
          "evidence": "https://web.archive.org/web/20240730144349/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Seafood Without the catch!",
      "subhead": "Hooked is a start-up that produces plant-based seafood currently distributed in Sweden, Finland, and Germany with more locations coming soon.",
      "from": "2023-01-03T11:10:51.000Z",
      "to": "2024-07-30T14:43:49.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240730144349/https://hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-03T11:10:51.000Z",
          "to": "2024-07-30T14:43:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-02T15:20:41.000Z",
      "variants": [
        {
          "headline": "Alltid bra för dig och planeten",
          "subhead": "Vi säljer goda och nyttiger proteiner med 22g protein per 100g, låg fetthalt och rikt på fiber på ICA, Coop, 7-eleven och mer. Leta du efter produkter som är goda och bra för både dig och planeten? Ko",
          "observed_at": "2025-01-17T15:01:07.000Z",
          "evidence": "https://web.archive.org/web/20250117150107/https://hookedfoods.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ALLTID BRA - FöR DIG OCH PLANETEN",
          "subhead": "Hooked Foods utvecklar näringsrika, goda och prisvärda produkter. Som råkar vara 100% veganska. Produkter som passar den enkla vardagen, helgens festligheter, men också sommarens grillning!",
          "observed_at": "2025-07-29T20:46:49.000Z",
          "evidence": "https://web.archive.org/web/20250729204649/https://www.hookedfoods.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ALLTID BRA - FöR DIG OCH PLANETEN",
          "subhead": "Hooked Foods utvecklar näringsrika, goda och prisvärda produkter. Som råkar vara 100% veganska. Produkter som passar den enkla vardagen, helgens festligheter, men också sommarens grillning!",
          "observed_at": "2026-01-02T15:20:41.000Z",
          "evidence": "https://web.archive.org/web/20260102152041/https://www.hookedfoods.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ALLTID BRA - FöR DIG OCH PLANETEN",
      "subhead": "Hooked Foods utvecklar näringsrika, goda och prisvärda produkter. Som råkar vara 100% veganska. Produkter som passar den enkla vardagen, helgens festligheter, men också sommarens grillning!",
      "from": "2025-01-17T15:01:07.000Z",
      "to": "2026-01-02T15:20:41.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260102152041/https://www.hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-17T15:01:07.000Z",
          "to": "2026-01-02T15:20:41.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-62abf0f223f187fc86c2055401e51be9e255fb754934528f36890607dbda6e72:f848eab2e22a0fdc3493730a149edb404f28ca443fe76a2e5b4c732bb3b3360c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210210184610/https://www.hookedfoods.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-02-10T18:46:10.000Z",
        "to": "2021-07-24T15:21:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20210724152124/https://hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-5001110df0c4c8ff1a15772730bd3d5529f948d9e10f2e1994975062c7bab896:3e98e19d94dee9d54e7ac7afa20e31975bb908a885e4467362361873f6e02581:repositioning",
      "before_evidence": "https://web.archive.org/web/20240730144349/https://hookedfoods.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Seafood Without the catch!” to “Alltid bra för dig och planeten”.",
      "between": {
        "from": "2024-07-30T14:43:49.000Z",
        "to": "2025-01-17T15:01:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20250117150107/https://hookedfoods.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hooked Foods AB” company record, https://startuphistory.org/c/hookedfoods.com"
}