{
  "company": {
    "name": "Elective (fka Terrex)",
    "website": "https://hitmilestone.com/",
    "record": "https://startuphistory.org/c/hitmilestone.com"
  },
  "status": null,
  "history_since": "2024-07-14T22:42:59.000Z",
  "baseline": {
    "snapshot_id": "7c75cd56bda6d861faf8a009840c1abda8cc6c0d00655f10979b8131036db975",
    "observed_at": "2024-07-14T22:42:59.000Z",
    "headline": "Unlock Your Firm's Potential",
    "description": null,
    "evidence": "https://web.archive.org/web/20240714224259/https://hitmilestone.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-14T22:42:59.000Z",
      "variants": [
        {
          "headline": "Unlock Your Firm's Potential",
          "subhead": null,
          "observed_at": "2024-07-14T22:42:59.000Z",
          "evidence": "https://web.archive.org/web/20240714224259/https://hitmilestone.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock Your Firm's Potential",
      "subhead": null,
      "from": "2024-07-14T22:42:59.000Z",
      "to": "2024-07-14T22:42:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240714224259/https://hitmilestone.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-14T22:42:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "Speed. Liquidity. Certainty.",
          "subhead": "Connect your solar, battery, and energy projects with lenders and buyers. Faster capital, better terms. Get started today.",
          "observed_at": "2026-04-11T08:09:09.000Z",
          "evidence": "https://web.archive.org/web/20260411080909/https://hitmilestone.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Speed. Liquidity. Certainty.",
          "subhead": "Connect your solar, battery, and energy projects with lenders and buyers. Faster capital, better terms. Get started today.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://hitmilestone.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Speed. Liquidity. Certainty.",
      "subhead": "Connect your solar, battery, and energy projects with lenders and buyers. Faster capital, better terms. Get started today.",
      "from": "2026-04-11T08:09:09.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 2,
      "evidence": "https://hitmilestone.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-04-11T08:09:09.000Z",
          "to": "2026-11-06T17:18:30.502Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7c75cd56bda6d861faf8a009840c1abda8cc6c0d00655f10979b8131036db975:d844e52fe98a0d2adde492b88f83f000f022f10a40c30b58641b29a23ecc42c5:funding:893ad4eb1f76445e",
      "before_evidence": "https://web.archive.org/web/20240714224259/https://hitmilestone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Secure funding quickly to advance your projects.”.",
      "between": {
        "from": "2024-07-14T22:42:59.000Z",
        "to": "2026-04-11T08:09:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260411080909/https://hitmilestone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "page-7c75cd56bda6d861faf8a009840c1abda8cc6c0d00655f10979b8131036db975:d844e52fe98a0d2adde492b88f83f000f022f10a40c30b58641b29a23ecc42c5:headline:5947952223273ec1",
      "before_evidence": "https://web.archive.org/web/20240714224259/https://hitmilestone.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock Your Firm's Potential” to “Speed. Liquidity. Certainty.”.",
      "between": {
        "from": "2024-07-14T22:42:59.000Z",
        "to": "2026-04-11T08:09:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20260411080909/https://hitmilestone.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Elective (fka Terrex)” company record, https://startuphistory.org/c/hitmilestone.com"
}