{
  "company": {
    "name": "Hipclip",
    "website": "https://hipclip.ai/",
    "record": "https://startuphistory.org/c/hipclip.ai"
  },
  "status": null,
  "history_since": "2022-03-28T23:12:01.000Z",
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    "headline": "Make content people love",
    "description": "Hipclip is a video editor that works in your browser. Create and edit stunning videos all by yourself. No learning required.",
    "evidence": "https://web.archive.org/web/20220328231201/https://www.hipclip.ai/",
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    "facts": {
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      "pages": [
        {
          "page": "home",
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          "investors": [],
          "prices": [
            "15 USD / month"
          ],
          "compliance": [],
          "funding": []
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    {
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      "variants": [
        {
          "headline": "Make content people love",
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          "observed_at": "2022-03-28T23:12:01.000Z",
          "evidence": "https://web.archive.org/web/20220328231201/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Make content people love",
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      "to": "2022-03-28T23:12:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220328231201/https://www.hipclip.ai/",
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      "seen": {
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    {
      "quote_observed_at": "2023-02-07T02:16:03.000Z",
      "variants": [
        {
          "headline": "Hipclip | Transcribe, edit, and clip podcasts and webinars",
          "subhead": "Hipclip is a fast, simple, and fun way to get the most out of your content.",
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          "evidence": "https://web.archive.org/web/20221011085319/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hipclip | Transcribe, edit, and clip podcasts and webinars",
          "subhead": "Hipclip is a fast, simple, and fun way to get the most out of your content.",
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          "evidence": "https://web.archive.org/web/20230207021603/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hipclip | Transcribe, edit, and clip podcasts and webinars",
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      "from": "2022-10-11T08:53:19.000Z",
      "to": "2023-02-07T02:16:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230207021603/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2023-02-07T02:16:03.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2024-02-23T21:02:10.000Z",
      "variants": [
        {
          "headline": "Create social media videos with AI",
          "subhead": "Hipclip helps you create hundreds of social videos in minutes and for a fraction of cost.",
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          "evidence": "https://web.archive.org/web/20240223210210/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create social media videos with AI",
      "subhead": "Hipclip helps you create hundreds of social videos in minutes and for a fraction of cost.",
      "from": "2024-02-23T21:02:10.000Z",
      "to": "2024-02-23T21:02:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240223210210/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-23T21:02:10.000Z"
      },
      "current": false
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    {
      "quote_observed_at": "2024-07-27T13:42:41.000Z",
      "variants": [
        {
          "headline": "Repurpose podcasts and webinars with AI",
          "subhead": "Hipclip helps you create dozens of social videos in minutes and for a fraction of cost.",
          "observed_at": "2024-07-27T13:42:41.000Z",
          "evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Repurpose podcasts and webinars with AI",
      "subhead": "Hipclip helps you create dozens of social videos in minutes and for a fraction of cost.",
      "from": "2024-07-27T13:42:41.000Z",
      "to": "2024-07-27T13:42:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-27T13:42:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-15T06:57:29.000Z",
      "variants": [
        {
          "headline": "Generate marketing content from your videos",
          "subhead": "Push the button – instantly generate clips, carousels, and blogs from your audio and video files",
          "observed_at": "2025-01-15T06:57:29.000Z",
          "evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Generate marketing content from your videos",
      "subhead": "Push the button – instantly generate clips, carousels, and blogs from your audio and video files",
      "from": "2025-01-15T06:57:29.000Z",
      "to": "2025-01-15T06:57:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-15T06:57:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "Promote your videos & podcasts 10x faster",
          "subhead": "A wonderfully efficient AI co-editor that edits videos and podcasts into short clips, blogs, and ads. Set up your AI co-editor today!",
          "observed_at": "2025-07-14T21:52:09.000Z",
          "evidence": "https://web.archive.org/web/20250714215209/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Promote your videos & podcasts 10x faster",
          "subhead": "A wonderfully efficient AI co-editor that edits videos and podcasts into short clips, blogs, and ads. Set up your AI co-editor today!",
          "observed_at": "2026-04-21T04:29:01.000Z",
          "evidence": "https://web.archive.org/web/20260421042901/https://www.hipclip.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Promote your videos & podcasts 10x faster",
          "subhead": "A wonderfully efficient AI co-editor that edits videos and podcasts into short clips, blogs, and ads. Set up your AI co-editor today!",
          "observed_at": "2026-07-13T14:57:08.000Z",
          "evidence": "https://web.archive.org/web/20260713145708/https://hipclip.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Promote your videos & podcasts 10x faster",
          "subhead": "A wonderfully efficient AI co-editor that edits videos and podcasts into short clips, blogs, and ads. Set up your AI co-editor today!",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://hipclip.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Promote your videos & podcasts 10x faster",
      "subhead": "A wonderfully efficient AI co-editor that edits videos and podcasts into short clips, blogs, and ads. Set up your AI co-editor today!",
      "from": "2025-07-14T21:52:09.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 4,
      "evidence": "https://hipclip.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-14T21:52:09.000Z",
          "to": "2026-11-06T17:18:30.502Z"
        }
      },
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  "changes": [
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      "kind": "gtm",
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      "between": {
        "from": "2022-03-28T23:12:01.000Z",
        "to": "2022-10-11T08:53:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20221011085319/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
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      "id": "page-31929be4e57b7dce892642e16029c4f52e96fe38a40e3d25ba5e8efb818213c1:76c5026ba41770ac41c7483a24e23514b1a8c5ddf746bcb66bf95bc8f649dec7:pricing:6d4e8bc8ae9dbe4c",
      "before_evidence": "https://web.archive.org/web/20220328231201/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from 15 USD / month to $15 / mo, $25 / mo and $220 / year.",
      "between": {
        "from": "2022-03-28T23:12:01.000Z",
        "to": "2022-10-11T08:53:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20221011085319/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20220328231201/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2022-10-11T08:53:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20221011085319/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20221011085319/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2023-02-07T02:16:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230207021603/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-2e6cf5c09c1c418ad43f038f85fd74879502cd28365ca03bb2812f1f0f7f3988:622962ab3438fb302e3c267b294547c2ccb8f8da134920a0996a7ae7715e29ba:pricing:039a532c98d17d2e",
      "before_evidence": "https://web.archive.org/web/20230207021603/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $15 / mo, $25 / mo and $220 / year to $29 / mo and $220 / mo.",
      "between": {
        "from": "2023-02-07T02:16:03.000Z",
        "to": "2024-02-23T21:02:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223210210/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 6,
      "id": "page-622962ab3438fb302e3c267b294547c2ccb8f8da134920a0996a7ae7715e29ba:5247302e9db8c08ced966bb7772845b5909cabb0d57fe6391d3d315be43e02cd:headline:0c925e6805cb5c3e",
      "before_evidence": "https://web.archive.org/web/20240223210210/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create social media videos with AI” to “Repurpose podcasts and webinars with AI”.",
      "between": {
        "from": "2024-02-23T21:02:10.000Z",
        "to": "2024-07-27T13:42:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-622962ab3438fb302e3c267b294547c2ccb8f8da134920a0996a7ae7715e29ba:5247302e9db8c08ced966bb7772845b5909cabb0d57fe6391d3d315be43e02cd:pricing:bc14fa93e5eaac26",
      "before_evidence": "https://web.archive.org/web/20240223210210/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $29 / mo and $220 / mo to $29 / mo and $99 / mo.",
      "between": {
        "from": "2024-02-23T21:02:10.000Z",
        "to": "2024-07-27T13:42:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 8,
      "id": "page-5247302e9db8c08ced966bb7772845b5909cabb0d57fe6391d3d315be43e02cd:41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:headline:e3da67bc00aa6f7b",
      "before_evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Repurpose podcasts and webinars with AI” to “Generate marketing content from your videos”.",
      "between": {
        "from": "2024-07-27T13:42:41.000Z",
        "to": "2025-01-15T06:57:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-5247302e9db8c08ced966bb7772845b5909cabb0d57fe6391d3d315be43e02cd:41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:pricing:d2c3b125aedf3284",
      "before_evidence": "https://web.archive.org/web/20240727134241/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $29 / mo and $99 / mo to $9.99 / user.",
      "between": {
        "from": "2024-07-27T13:42:41.000Z",
        "to": "2025-01-15T06:57:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 10,
      "id": "classifier-41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:6fcacdc1f75f171c2fe4374086a27645d92ee814ec340ac23df328a2008054d4:repositioning",
      "before_evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Generate marketing content from your videos” to “Promote your videos & podcasts 10x faster”.",
      "between": {
        "from": "2025-01-15T06:57:29.000Z",
        "to": "2025-07-14T21:52:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714215209/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:6fcacdc1f75f171c2fe4374086a27645d92ee814ec340ac23df328a2008054d4:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-15T06:57:29.000Z",
        "to": "2025-07-14T21:52:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714215209/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 12,
      "id": "page-41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:6fcacdc1f75f171c2fe4374086a27645d92ee814ec340ac23df328a2008054d4:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-15T06:57:29.000Z",
        "to": "2025-07-14T21:52:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714215209/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 13,
      "id": "page-41b21ef7b79215876a2f99cdcc5969cfbf85f6c9ec81ccdb4259bc7f242a01db:6fcacdc1f75f171c2fe4374086a27645d92ee814ec340ac23df328a2008054d4:pricing:c02176d27c93007f",
      "before_evidence": "https://web.archive.org/web/20250115065729/https://www.hipclip.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $9.99 / user to $20 / month.",
      "between": {
        "from": "2025-01-15T06:57:29.000Z",
        "to": "2025-07-14T21:52:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250714215209/https://www.hipclip.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hipclip” company record, https://startuphistory.org/c/hipclip.ai"
}