{
  "company": {
    "name": "HIFI",
    "website": "https://hifibridge.com/",
    "record": "https://startuphistory.org/c/hifibridge.com"
  },
  "status": null,
  "history_since": "2021-11-11T04:21:29.000Z",
  "baseline": {
    "snapshot_id": "453320d1271b202b53c395405b156147659427a8def9ac176f8af05d35e48c4d",
    "observed_at": "2021-11-11T04:21:29.000Z",
    "headline": null,
    "description": "Hifi Bridge takes a modern approach to traditional finance leveraging decentralized finance capabilities on the blockchain. Our defi platform provides non-cryptocurrency users as well as cryptocurrenc",
    "evidence": "https://web.archive.org/web/20211111042129/https://www.hifibridge.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-21T10:15:41.000Z",
      "variants": [
        {
          "headline": "THE FUTURE OF Finance has never BEEN EASIER",
          "subhead": "HiFi Bridge | Spend Bitcoin & Cryptocurrency",
          "observed_at": "2022-01-21T10:15:41.000Z",
          "evidence": "https://web.archive.org/web/20220121101541/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "THE FUTURE OF Finance has never BEEN EASIER",
      "subhead": "HiFi Bridge | Spend Bitcoin & Cryptocurrency",
      "from": "2022-01-21T10:15:41.000Z",
      "to": "2022-01-21T10:15:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220121101541/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-21T10:15:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-26T00:24:47.000Z",
      "variants": [
        {
          "headline": "Shop and Pay with Crypto. For Everyone, Everywhere.",
          "subhead": "Say “Hello” to the newest way for businesses and people, everywhere, to accept, manage, and shop with crypto from millions of wallets. Connect any digital wallet to spend at over +8 million stores.",
          "observed_at": "2023-01-26T00:24:47.000Z",
          "evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shop and Pay with Crypto. For Everyone, Everywhere.",
      "subhead": "Say “Hello” to the newest way for businesses and people, everywhere, to accept, manage, and shop with crypto from millions of wallets. Connect any digital wallet to spend at over +8 million stores.",
      "from": "2023-01-26T00:24:47.000Z",
      "to": "2023-01-26T00:24:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-26T00:24:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-30T22:22:01.000Z",
      "variants": [
        {
          "headline": "Payments Infrastructure for the Future of the Internet",
          "subhead": "Payments Infrastructure for the Future of the Internet",
          "observed_at": "2023-09-26T08:59:03.000Z",
          "evidence": "https://web.archive.org/web/20230926085903/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Payments for the Future of the Internet",
          "subhead": "Introducing the most supercharged all-in-one toolkit to power businesses with blockchain payments. Finally, it’s money made modern.",
          "observed_at": "2024-01-30T22:22:01.000Z",
          "evidence": "https://web.archive.org/web/20240130222201/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Payments for the Future of the Internet",
      "subhead": "Introducing the most supercharged all-in-one toolkit to power businesses with blockchain payments. Finally, it’s money made modern.",
      "from": "2023-09-26T08:59:03.000Z",
      "to": "2024-01-30T22:22:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240130222201/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-26T08:59:03.000Z",
          "to": "2024-01-30T22:22:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-24T08:50:58.000Z",
      "variants": [
        {
          "headline": "See why our",
          "subhead": "The next-generation payments and API platform for global businesses to move money at the speed of the internet.",
          "observed_at": "2024-07-24T08:50:58.000Z",
          "evidence": "https://web.archive.org/web/20240724085058/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "See why our",
      "subhead": "The next-generation payments and API platform for global businesses to move money at the speed of the internet.",
      "from": "2024-07-24T08:50:58.000Z",
      "to": "2024-07-24T08:50:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240724085058/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-24T08:50:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "HIFI | Developer Infrastructure for Modern Money Movement",
          "subhead": "Modern rails to move money. Developer API's to build entirely new money movement flows.",
          "observed_at": "2025-01-08T15:15:40.000Z",
          "evidence": "https://web.archive.org/web/20250108151540/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HIFI | Developer Infrastructure for Modern Money Movement",
          "subhead": "Modern rails to move money. Developer API's to build entirely new money movement flows.",
          "observed_at": "2025-07-08T08:55:14.000Z",
          "evidence": "https://web.archive.org/web/20250708085514/https://www.hifibridge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Infrastructurefor Money",
          "subhead": "One API for global fiat and stablecoin payments. Seamless compliance and integration for international money movement.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://www.hifi.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Infrastructurefor Money",
      "subhead": "One API for global fiat and stablecoin payments. Seamless compliance and integration for international money movement.",
      "from": "2025-01-08T15:15:40.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 3,
      "evidence": "https://www.hifi.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-08T15:15:40.000Z",
          "to": "2026-11-06T17:18:30.502Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-453320d1271b202b53c395405b156147659427a8def9ac176f8af05d35e48c4d:1a46f82d4b47089af798236a8dece6753f5dbd894f6f0e0b66466bcb14b778ed:repositioning",
      "before_evidence": "https://web.archive.org/web/20211111042129/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Log In” to “THE FUTURE OF Finance has never BEEN EASIER”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-11-11T04:21:29.000Z",
        "to": "2022-01-21T10:15:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121101541/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-1a46f82d4b47089af798236a8dece6753f5dbd894f6f0e0b66466bcb14b778ed:687edbae5faecb18932e4d2640a83c452c69183951048defa25a3d7cc83d17f7:headline:27517276678c663d",
      "before_evidence": "https://web.archive.org/web/20220121101541/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE FUTURE OF Finance has never BEEN EASIER” to “Shop and Pay with Crypto. For Everyone, Everywhere.”.",
      "between": {
        "from": "2022-01-21T10:15:41.000Z",
        "to": "2023-01-26T00:24:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1a46f82d4b47089af798236a8dece6753f5dbd894f6f0e0b66466bcb14b778ed:687edbae5faecb18932e4d2640a83c452c69183951048defa25a3d7cc83d17f7:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220121101541/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-21T10:15:41.000Z",
        "to": "2023-01-26T00:24:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-687edbae5faecb18932e4d2640a83c452c69183951048defa25a3d7cc83d17f7:68495b5b6902b2fa9b8ac9c9436c952390397d1aa678b394d5189cbf1e2a7c51:headline:74284a7ccce151de",
      "before_evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shop and Pay with Crypto. For Everyone, Everywhere.” to “Payments Infrastructure for the Future of the Internet”.",
      "between": {
        "from": "2023-01-26T00:24:47.000Z",
        "to": "2023-09-26T08:59:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926085903/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-687edbae5faecb18932e4d2640a83c452c69183951048defa25a3d7cc83d17f7:68495b5b6902b2fa9b8ac9c9436c952390397d1aa678b394d5189cbf1e2a7c51:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-01-26T00:24:47.000Z",
        "to": "2023-09-26T08:59:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926085903/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-687edbae5faecb18932e4d2640a83c452c69183951048defa25a3d7cc83d17f7:68495b5b6902b2fa9b8ac9c9436c952390397d1aa678b394d5189cbf1e2a7c51:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230126002447/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-26T00:24:47.000Z",
        "to": "2023-09-26T08:59:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926085903/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-43c5ecb67d8f13a6e437777e0a225434f15deadca042a3491b71710faba01535:7f55d22037270dc6a7e653d45dc7566502bb714286f770e499beb5582be26991:headline:930ca892cac1d0bb",
      "before_evidence": "https://web.archive.org/web/20240130222201/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Payments for the Future of the Internet” to “See why our”.",
      "between": {
        "from": "2024-01-30T22:22:01.000Z",
        "to": "2024-07-24T08:50:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724085058/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-43c5ecb67d8f13a6e437777e0a225434f15deadca042a3491b71710faba01535:7f55d22037270dc6a7e653d45dc7566502bb714286f770e499beb5582be26991:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240130222201/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-01-30T22:22:01.000Z",
        "to": "2024-07-24T08:50:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724085058/https://www.hifibridge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-e48fdc5d84248d3b434b7282f6e49c427e5d1833827553ed40e39ba2943c1b37:93bde5b176f02f0c53f59523007410a42f49ac21eb5ef16a4863668951972528:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20250708085514/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-07-08T08:55:14.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://www.hifi.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 10,
      "id": "page-e48fdc5d84248d3b434b7282f6e49c427e5d1833827553ed40e39ba2943c1b37:93bde5b176f02f0c53f59523007410a42f49ac21eb5ef16a4863668951972528:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250708085514/https://www.hifibridge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-08T08:55:14.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://www.hifi.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “HIFI” company record, https://startuphistory.org/c/hifibridge.com"
}