{
  "company": {
    "name": "Hide Biotech",
    "website": "https://hidebiotech.com/",
    "record": "https://startuphistory.org/c/hidebiotech.com"
  },
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  "baseline": {
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    "headline": "Let’s Rethink Fashion",
    "description": null,
    "evidence": "https://web.archive.org/web/20211101203830/https://www.hidebiotech.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2022-01-07T16:06:48.000Z",
      "variants": [
        {
          "headline": "Let’s Rethink Fashion",
          "subhead": null,
          "observed_at": "2021-11-01T20:38:30.000Z",
          "evidence": "https://web.archive.org/web/20211101203830/https://www.hidebiotech.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let’s Rethink Fashion",
          "subhead": null,
          "observed_at": "2022-01-07T16:06:48.000Z",
          "evidence": "https://web.archive.org/web/20220107160648/https://www.hidebiotech.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let’s Rethink Fashion",
      "subhead": null,
      "from": "2021-11-01T20:38:30.000Z",
      "to": "2022-01-07T16:06:48.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220107160648/https://www.hidebiotech.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-01-07T16:06:48.000Z"
        }
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    {
      "n": 1,
      "id": "page-4d4d60ec1c5aa4563af2a6299c6cf4dfd06d44365d9dfe9bc5d8cbb6fec22cd9:0a3d4a052184b34073e2e75077f972217dd1f2b9c88be0930e7ce415993195e2:headline:bd3367701603545c",
      "before_evidence": "https://web.archive.org/web/20220107160648/https://www.hidebiotech.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let’s Rethink Fashion” to “Get In Touch”.",
      "between": {
        "from": "2022-01-07T16:06:48.000Z",
        "to": "2022-08-17T22:17:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20220817221728/https://www.hidebiotech.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hide Biotech” company record, https://startuphistory.org/c/hidebiotech.com"
}