{
  "company": {
    "name": "Hex",
    "website": "https://hex.tech/",
    "record": "https://startuphistory.org/c/hex.tech"
  },
  "status": null,
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  "baseline": {
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    "headline": "A new platform for analyzing, collaborating, and building with data.",
    "description": "A new platform for analyzing, collaborating, and building with data",
    "evidence": "https://web.archive.org/web/20200810155822/https://hex.tech/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
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        {
          "headline": "A new platform for analyzing, collaborating, and building with data.",
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          "evidence": "https://web.archive.org/web/20200810155822/https://hex.tech/",
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      "headline": "A new platform for analyzing, collaborating, and building with data.",
      "subhead": "A new platform for analyzing, collaborating, and building with data",
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      "to": "2020-08-10T15:58:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200810155822/https://hex.tech/",
      "evidence_kind": "internet_archive",
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      },
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    },
    {
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      "variants": [
        {
          "headline": "The fastest way to build & share data projects.",
          "subhead": "The fastest way to build and share data projects.",
          "observed_at": "2021-01-12T17:23:35.000Z",
          "evidence": "https://web.archive.org/web/20210112172335/https://hex.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The fastest way to build & share data projects.",
      "subhead": "The fastest way to build and share data projects.",
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      "to": "2021-01-12T17:23:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210112172335/https://hex.tech/",
      "evidence_kind": "internet_archive",
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        "on": "2021-01-12T17:23:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-05T12:14:41.000Z",
      "variants": [
        {
          "headline": "How data teams share. analyze. explore. visualize. collaborate. query. code. model. go deep. join. think. jam.",
          "subhead": "Hex is a collaborative data workspace that makes it easy to go from idea to analysis to sharing.",
          "observed_at": "2022-01-16T04:53:18.000Z",
          "evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Go from data to knowledge",
          "subhead": "Hex is a modern data platform for data science and analytics. Collaborative notebooks, beautiful data apps and enterprise-grade security.",
          "observed_at": "2022-07-01T20:21:52.000Z",
          "evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Do more with data, together.",
          "subhead": "Hex is a modern data platform for data science and analytics. Collaborative notebooks, beautiful data apps and enterprise-grade security.",
          "observed_at": "2023-01-02T20:41:36.000Z",
          "evidence": "https://web.archive.org/web/20230102204136/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Magical tools for working with data",
          "subhead": "Hex is a modern data platform for data science and analytics. Collaborative data notebooks, stunning data apps, magical AI-assist, and enterprise-grade security.",
          "observed_at": "2024-01-05T12:14:41.000Z",
          "evidence": "https://web.archive.org/web/20240105121441/https://hex.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Magical tools for working with data",
      "subhead": "Hex is a modern data platform for data science and analytics. Collaborative data notebooks, stunning data apps, magical AI-assist, and enterprise-grade security.",
      "from": "2022-01-16T04:53:18.000Z",
      "to": "2024-01-05T12:14:41.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240105121441/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-01-05T12:14:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-09T02:39:12.000Z",
      "variants": [
        {
          "headline": "Bring everyone together with data",
          "subhead": "From quick queries, to deep-dive analyses, to beautiful interactive data apps – all in one collaborative, AI-powered workspace.",
          "observed_at": "2024-07-04T06:37:17.000Z",
          "evidence": "https://web.archive.org/web/20240704063717/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bring everyone together with data",
          "subhead": "From quick queries, to deep-dive analyses, to beautiful interactive data apps – all in one collaborative, AI-powered workspace.",
          "observed_at": "2025-01-04T00:52:56.000Z",
          "evidence": "https://web.archive.org/web/20250104005256/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bring the magic of AI to data, for everyone",
          "subhead": "Finally — anyone can explore data using natural language, with or without code, on trusted context, in one integrated platform.",
          "observed_at": "2026-01-09T02:39:12.000Z",
          "evidence": "https://web.archive.org/web/20260109023912/https://hex.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bring the magic of AI to data, for everyone",
      "subhead": "Finally — anyone can explore data using natural language, with or without code, on trusted context, in one integrated platform.",
      "from": "2024-07-04T06:37:17.000Z",
      "to": "2026-01-09T02:39:12.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260109023912/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-01-09T02:39:12.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "The AI Analytics Platform where trust meets insight",
          "subhead": "Finally — anyone can get data insights grounded in the facts of their business. Hex has a flexible approach to context that earns trust without slowing you down.",
          "observed_at": "2026-07-05T03:49:27.000Z",
          "evidence": "https://web.archive.org/web/20260705034927/https://hex.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Analytics platform for humans and agents",
          "subhead": "Rethinking BI Conversational analytics and Context management for the agentic era.",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://hex.tech/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Analytics platform for humans and agents",
      "subhead": "Rethinking BI Conversational analytics and Context management for the agentic era.",
      "from": "2026-07-05T03:49:27.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 2,
      "evidence": "https://hex.tech/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T17:18:30.502Z"
        }
      },
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    {
      "n": 1,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new platform for analyzing, collaborating, and building with data.” to “The fastest way to build & share data projects.”.",
      "between": {
        "from": "2020-08-10T15:58:22.000Z",
        "to": "2021-01-12T17:23:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20210112172335/https://hex.tech/",
      "evidence_kind": "internet_archive",
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      "id": "page-df1634ea9f1c96227768a22dc5b46b0c3bc0fd375c3da3d1c00cb8b44c1b3be3:780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:headline:8707ec494a65f707",
      "before_evidence": "https://web.archive.org/web/20210112172335/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fastest way to build & share data projects.” to “How data teams share. analyze. explore. visualize. collaborate. query. code. model. go deep. join. think. jam.”.",
      "between": {
        "from": "2021-01-12T17:23:35.000Z",
        "to": "2022-01-16T04:53:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "page-df1634ea9f1c96227768a22dc5b46b0c3bc0fd375c3da3d1c00cb8b44c1b3be3:780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20210112172335/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-01-12T17:23:35.000Z",
        "to": "2022-01-16T04:53:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:cabc50484cac9b3ac8f44d9dfce5fbf50b6b66e2469c1776b922b998b17c0200:headline:6bc705528e329772",
      "before_evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How data teams share. analyze. explore. visualize. collaborate. query. code. model. go deep. join. think. jam.” to “Go from data to knowledge”.",
      "between": {
        "from": "2022-01-16T04:53:18.000Z",
        "to": "2022-07-01T20:21:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:cabc50484cac9b3ac8f44d9dfce5fbf50b6b66e2469c1776b922b998b17c0200:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-16T04:53:18.000Z",
        "to": "2022-07-01T20:21:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:cabc50484cac9b3ac8f44d9dfce5fbf50b6b66e2469c1776b922b998b17c0200:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-16T04:53:18.000Z",
        "to": "2022-07-01T20:21:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-780caa5184ecd95dab4a8c38c39ae1c02aa11db8beba78cc8a32c57ba2a87066:cabc50484cac9b3ac8f44d9dfce5fbf50b6b66e2469c1776b922b998b17c0200:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20220116045318/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2022-01-16T04:53:18.000Z",
        "to": "2022-07-01T20:21:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 8,
      "id": "page-cabc50484cac9b3ac8f44d9dfce5fbf50b6b66e2469c1776b922b998b17c0200:1c2bd8c78c3b21a2747914bd9a046a1b24fb46efc77890513110ba4c0f384d25:headline:2339112ab2d25932",
      "before_evidence": "https://web.archive.org/web/20220701202152/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Go from data to knowledge” to “Do more with data, together.”.",
      "between": {
        "from": "2022-07-01T20:21:52.000Z",
        "to": "2023-01-02T20:41:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102204136/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-1c2bd8c78c3b21a2747914bd9a046a1b24fb46efc77890513110ba4c0f384d25:5881d406c1c363a696bcc9d484ea4dadeb1efdf76c6fbe7341a682b78e9870b8:customers_added:61404586fa84ee67",
      "before_evidence": "https://web.archive.org/web/20230102204136/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Hex customer: Brex, Hex customer: Anthropic and Hex customer: Algolia.",
      "between": {
        "from": "2023-01-02T20:41:36.000Z",
        "to": "2024-01-05T12:14:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240105121441/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-1c2bd8c78c3b21a2747914bd9a046a1b24fb46efc77890513110ba4c0f384d25:5881d406c1c363a696bcc9d484ea4dadeb1efdf76c6fbe7341a682b78e9870b8:headline:939dc5de8eb07333",
      "before_evidence": "https://web.archive.org/web/20230102204136/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Do more with data, together.” to “Magical tools for working with data”.",
      "between": {
        "from": "2023-01-02T20:41:36.000Z",
        "to": "2024-01-05T12:14:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240105121441/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-5881d406c1c363a696bcc9d484ea4dadeb1efdf76c6fbe7341a682b78e9870b8:8a7f6119e287d5948e6c19d615181a3115c723b66738287ad108bc6b1ddc86d8:headline:a371aeb57306ec38",
      "before_evidence": "https://web.archive.org/web/20240105121441/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Magical tools for working with data” to “Bring everyone together with data”.",
      "between": {
        "from": "2024-01-05T12:14:41.000Z",
        "to": "2024-07-04T06:37:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704063717/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-8a7f6119e287d5948e6c19d615181a3115c723b66738287ad108bc6b1ddc86d8:6c949212f42e1da782c8cff8edc81da4b3ee0cd411d40bd0732e6ea4aa6c96db:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20240704063717/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-04T06:37:17.000Z",
        "to": "2025-01-04T00:52:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104005256/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 13,
      "id": "page-8a7f6119e287d5948e6c19d615181a3115c723b66738287ad108bc6b1ddc86d8:6c949212f42e1da782c8cff8edc81da4b3ee0cd411d40bd0732e6ea4aa6c96db:logos:dbd41468d59ed6e4",
      "before_evidence": "https://web.archive.org/web/20240704063717/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Hex Demo, Hex customer: Ramp, Customer Segmentation Grid image, cluster algos, Cluster real, doc similarity grid, ad-hoc cover, interactive stories cover and 16 more.",
      "between": {
        "from": "2024-07-04T06:37:17.000Z",
        "to": "2025-01-04T00:52:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104005256/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-6c949212f42e1da782c8cff8edc81da4b3ee0cd411d40bd0732e6ea4aa6c96db:523b0885e22ee213f81e33e433ccbd3e6afbf5aaf89f0f4c753ad5ea0ff20955:logos:dbc2514e4016b5fa",
      "before_evidence": "https://web.archive.org/web/20250104005256/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Hex customer: Sierra, Hex customer: Lovable, Hex customer: Cursor, Hex customer: AWS, Hex customer: StubHub, Hex customer: Gamma, Hex customer: Thinking Machines, Hex customer: Vercel and 2 more.",
      "between": {
        "from": "2025-01-04T00:52:56.000Z",
        "to": "2026-01-09T02:39:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260109023912/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-523b0885e22ee213f81e33e433ccbd3e6afbf5aaf89f0f4c753ad5ea0ff20955:de13dd49af0c58270efa2e597d41a49214783f212b52c9c90fb59d8c659cb54d:headline:155b2cb8c32400f0",
      "before_evidence": "https://web.archive.org/web/20260109023912/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bring the magic of AI to data, for everyone” to “The AI Analytics Platform where trust meets insight”.",
      "between": {
        "from": "2026-01-09T02:39:12.000Z",
        "to": "2026-07-05T03:49:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705034927/https://hex.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 16,
      "id": "page-de13dd49af0c58270efa2e597d41a49214783f212b52c9c90fb59d8c659cb54d:00628f6def59cca055f50238b5262ef15f613386261c71bc89bc51ed59216e9d:headline:da6e5961e64103e0",
      "before_evidence": "https://web.archive.org/web/20260705034927/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The AI Analytics Platform where trust meets insight” to “The Analytics platform for humans and agents”.",
      "between": {
        "from": "2026-07-05T03:49:27.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://hex.tech/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 17,
      "id": "page-de13dd49af0c58270efa2e597d41a49214783f212b52c9c90fb59d8c659cb54d:00628f6def59cca055f50238b5262ef15f613386261c71bc89bc51ed59216e9d:logos:9dfdb200ef9937f7",
      "before_evidence": "https://web.archive.org/web/20260705034927/https://hex.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Codex, Claude, Slack, CLI and MCP.",
      "between": {
        "from": "2026-07-05T03:49:27.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "evidence": "https://hex.tech/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hex” company record, https://startuphistory.org/c/hex.tech"
}