{
  "company": {
    "name": "Heroes",
    "website": "https://heroes.com/",
    "record": "https://startuphistory.org/c/heroes.com"
  },
  "status": null,
  "history_since": "2008-01-02T00:35:56.000Z",
  "baseline": {
    "snapshot_id": "1e9772c5715eeaac453cfa65496b7c6d25a1107974c03421d6fe6eadda631044",
    "observed_at": "2008-01-02T00:35:56.000Z",
    "headline": "Heroes.com",
    "description": "Heroes.com is a social network, a portal, a community, a forum where like-minded people gather to exchange ideas as they relate to someone we have chosen to honor with the term as it is applied to HER",
    "evidence": "https://web.archive.org/web/20080102003556/http://www.heroes.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2009-01-31T22:27:19.000Z",
      "variants": [
        {
          "headline": "Heroes.com",
          "subhead": "Heroes.com is a social network, a portal, a community, a forum where like-minded people gather to exchange ideas as they relate to someone we have chosen to honor with the term as it is applied to HER",
          "observed_at": "2008-01-02T00:35:56.000Z",
          "evidence": "https://web.archive.org/web/20080102003556/http://www.heroes.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Heroes.com",
          "subhead": "Heroes.com is a social network, a portal, a community, a forum where like-minded people gather to exchange ideas as they relate to someone we have chosen to honor with the term as it is applied to HER",
          "observed_at": "2009-01-31T22:27:19.000Z",
          "evidence": "https://web.archive.org/web/20090131222719/http://heroes.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Heroes.com",
      "subhead": "Heroes.com is a social network, a portal, a community, a forum where like-minded people gather to exchange ideas as they relate to someone we have chosen to honor with the term as it is applied to HER",
      "from": "2008-01-02T00:35:56.000Z",
      "to": "2009-01-31T22:27:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20090131222719/http://heroes.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-01-02T00:35:56.000Z",
          "to": "2009-01-31T22:27:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-20T12:39:51.000Z",
      "variants": [
        {
          "headline": "We all know a hero.",
          "subhead": "Tell the story",
          "observed_at": "2018-08-17T02:08:59.000Z",
          "evidence": "https://web.archive.org/web/20180817020859/https://heroes.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We all know a hero.",
          "subhead": "Tell the story",
          "observed_at": "2019-07-20T12:39:51.000Z",
          "evidence": "https://web.archive.org/web/20190720123951/https://heroes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We all know a hero.",
      "subhead": "Tell the story",
      "from": "2018-08-17T02:08:59.000Z",
      "to": "2019-07-20T12:39:51.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190720123951/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-07-20T12:39:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-11-30T13:15:39.000Z",
      "variants": [
        {
          "headline": "Our site is coming soon",
          "subhead": "We are doing some maintenance on our site. Please come back later.",
          "observed_at": "2021-08-01T09:59:47.000Z",
          "evidence": "https://web.archive.org/web/20210801095947/https://heroes.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Our site is coming soon",
          "subhead": "We are doing some maintenance on our site. Please come back later.",
          "observed_at": "2022-11-30T13:15:39.000Z",
          "evidence": "https://web.archive.org/web/20221130131539/https://heroes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Our site is coming soon",
      "subhead": "We are doing some maintenance on our site. Please come back later.",
      "from": "2021-08-01T09:59:47.000Z",
      "to": "2022-11-30T13:15:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20221130131539/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-11-30T13:15:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-02T00:44:53.000Z",
      "variants": [
        {
          "headline": "CBD Studies",
          "subhead": null,
          "observed_at": "2023-09-02T00:44:53.000Z",
          "evidence": "https://web.archive.org/web/20230902004453/https://heroes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CBD Studies",
      "subhead": null,
      "from": "2023-09-02T00:44:53.000Z",
      "to": "2023-09-02T00:44:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230902004453/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-02T00:44:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-02T15:38:40.000Z",
      "variants": [
        {
          "headline": "HEROES.com",
          "subhead": null,
          "observed_at": "2025-01-19T12:32:41.000Z",
          "evidence": "https://web.archive.org/web/20250119123241/https://heroes.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HEROES.com",
          "subhead": "Shop HEROES.com for lifestyle gear, gourmet coffee, tumblers, hats, and wellness essentials. Save 15–20% on Gear Kits & give 5% to the nonprofit you choose. Share your hero story today!",
          "observed_at": "2026-01-02T15:38:40.000Z",
          "evidence": "https://web.archive.org/web/20260102153840/https://heroes.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HEROES.com",
      "subhead": "Shop HEROES.com for lifestyle gear, gourmet coffee, tumblers, hats, and wellness essentials. Save 15–20% on Gear Kits & give 5% to the nonprofit you choose. Share your hero story today!",
      "from": "2025-01-19T12:32:41.000Z",
      "to": "2026-01-02T15:38:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260102153840/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-19T12:32:41.000Z",
          "to": "2026-01-02T15:38:40.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c4267912a04e95c1c1852f955ce4b1c1424f524a914c1afb00bfedeaecfd3df5:cc0c7ed8c36e98f7fcce266e342d5ea19a61268c604b32a9bab70535fd59d106:headline:cb729a894e499915",
      "before_evidence": "https://web.archive.org/web/20190720123951/https://heroes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We all know a hero.” to “Our site is coming soon”.",
      "between": {
        "from": "2019-07-20T12:39:51.000Z",
        "to": "2021-08-01T09:59:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20210801095947/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8122710e71eee9e756ddb79efc3338baa2e3d95ba1875620b15adeda440617a8:c57f69624c4c461d0916f1cee0a4b5380e29f1b8b26b7b25bc24a46fcc95fa03:headline:8c17b0df6f54a4b2",
      "before_evidence": "https://web.archive.org/web/20221130131539/https://heroes.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Our site is coming soon” to “CBD Studies”.",
      "between": {
        "from": "2022-11-30T13:15:39.000Z",
        "to": "2023-09-02T00:44:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230902004453/https://heroes.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Heroes” company record, https://startuphistory.org/c/heroes.com"
}