{
  "company": {
    "name": "Hero Labs",
    "website": "https://herocircle.app/",
    "record": "https://startuphistory.org/c/herocircle.app"
  },
  "status": null,
  "history_since": "2024-01-27T10:54:16.000Z",
  "baseline": {
    "snapshot_id": "e6b5fcca0255551fccfacfb4cad40e095e6b3cc8d1fd7de9fe2d1668599d8dda",
    "observed_at": "2024-01-27T10:54:16.000Z",
    "headline": "Support all campaigners on HERO equally.",
    "description": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
    "evidence": "https://web.archive.org/web/20240127105416/https://herocircle.app/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "€6 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:18:30.502Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-01-27T10:54:16.000Z",
      "variants": [
        {
          "headline": "Support all campaigners on HERO equally.",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2024-01-27T10:54:16.000Z",
          "evidence": "https://web.archive.org/web/20240127105416/https://herocircle.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Support all campaigners on HERO equally.",
      "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
      "from": "2024-01-27T10:54:16.000Z",
      "to": "2024-01-27T10:54:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240127105416/https://herocircle.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-27T10:54:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-20T21:03:21.000Z",
      "variants": [
        {
          "headline": "Join 1158 Global Supporters and get exclusive access to:",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2024-07-20T19:24:28.000Z",
          "evidence": "https://web.archive.org/web/20240720192428/https://www.herocircle.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join 1000+ Global Supporters today to create an immediate impact. Start transforming policies from just €6 a month and receive:",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2025-01-20T21:03:21.000Z",
          "evidence": "https://web.archive.org/web/20250120210321/https://herocircle.app",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join 1000+ Global Supporters today to create an immediate impact. Start transforming policies from just €6 a month and receive:",
      "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
      "from": "2024-07-20T19:24:28.000Z",
      "to": "2025-01-20T21:03:21.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250120210321/https://herocircle.app",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-20T19:24:28.000Z",
          "to": "2025-01-20T21:03:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:18:30.502Z",
      "variants": [
        {
          "headline": "Join 1336 HERO Members",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2025-09-05T01:57:26.000Z",
          "evidence": "https://web.archive.org/web/20250905015726/https://herocircle.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join 1000+ HERO Members",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2026-05-19T14:20:05.000Z",
          "evidence": "https://web.archive.org/web/20260519142005/https://herocircle.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Join 1000+ HERO Members",
          "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
          "observed_at": "2026-11-06T17:18:30.502Z",
          "evidence": "https://herocircle.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Join 1000+ HERO Members",
      "subhead": "Do you want to do more for the climate but you don’t know how? HERO gives you the power to fund the next generation of climate leaders 💙",
      "from": "2025-09-05T01:57:26.000Z",
      "to": "2026-11-06T17:18:30.502Z",
      "captures": 3,
      "evidence": "https://herocircle.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-09-05T01:57:26.000Z",
          "to": "2026-11-06T17:18:30.502Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e6b5fcca0255551fccfacfb4cad40e095e6b3cc8d1fd7de9fe2d1668599d8dda:9caf2888ed63daf114868b0c246f5a2fcd000af9c69c02ba90654c51ba0a7399:headline:dac2e81e66f763e7",
      "before_evidence": "https://web.archive.org/web/20240127105416/https://herocircle.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Support all campaigners on HERO equally.” to “Join 1158 Global Supporters and get exclusive access to:”.",
      "between": {
        "from": "2024-01-27T10:54:16.000Z",
        "to": "2024-07-20T19:24:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20240720192428/https://www.herocircle.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9caf2888ed63daf114868b0c246f5a2fcd000af9c69c02ba90654c51ba0a7399:a18a7b66a7a350994d4d00ba7ff555c7ac1e0a7a3dce94f0c9e42be75fcd01da:headline:0ccd78489c57bc5e",
      "before_evidence": "https://web.archive.org/web/20240720192428/https://www.herocircle.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join 1158 Global Supporters and get exclusive access to:” to “Join 1000+ Global Supporters today to create an immediate impact. Start transforming policies from just €6 a month and receive:”.",
      "between": {
        "from": "2024-07-20T19:24:28.000Z",
        "to": "2025-01-20T21:03:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250120210321/https://herocircle.app",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-a18a7b66a7a350994d4d00ba7ff555c7ac1e0a7a3dce94f0c9e42be75fcd01da:f1ea7c98f522ed45c9f3aef8d0ae1677288d90a10e9b8afc93d8e6ed73306112:repositioning",
      "before_evidence": "https://web.archive.org/web/20250120210321/https://herocircle.app",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Join 1000+ Global Supporters today to create an immediate impact. Start transforming policies from just €6 a month and receive:” to “Join 1336 HERO Members”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-20T21:03:21.000Z",
        "to": "2025-09-05T01:57:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250905015726/https://herocircle.app/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-a18a7b66a7a350994d4d00ba7ff555c7ac1e0a7a3dce94f0c9e42be75fcd01da:f1ea7c98f522ed45c9f3aef8d0ae1677288d90a10e9b8afc93d8e6ed73306112:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250120210321/https://herocircle.app",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-20T21:03:21.000Z",
        "to": "2025-09-05T01:57:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250905015726/https://herocircle.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hero Labs” company record, https://startuphistory.org/c/herocircle.app"
}