{
  "company": {
    "name": "Help Scout",
    "website": "https://helpscout.com/",
    "record": "https://startuphistory.org/c/helpscout.com"
  },
  "status": null,
  "history_since": "2019-01-03T20:45:40.000Z",
  "baseline": {
    "snapshot_id": "6f0790c2fdebbc520775d3fea4d59e3ec709b4f6dbec4a2c7047be65499550b4",
    "observed_at": "2019-01-03T20:45:40.000Z",
    "headline": "There’s a better way to talk with your customers.",
    "description": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 8,000 businesses in 140 countries. Get started for free.",
    "evidence": "https://web.archive.org/web/20190103204540/https://www.helpscout.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Grubhub",
            "Trello",
            "Pocket",
            "Buffer",
            "Tuftandneedle",
            "Tradesy",
            "TeamSnap"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-03T20:45:40.000Z",
      "variants": [
        {
          "headline": "There’s a better way to talk with your customers.",
          "subhead": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 8,000 businesses in 140 countries. Get started for free.",
          "observed_at": "2019-01-03T20:45:40.000Z",
          "evidence": "https://web.archive.org/web/20190103204540/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "There’s a better way to talk with your customers.",
      "subhead": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 8,000 businesses in 140 countries. Get started for free.",
      "from": "2019-01-03T20:45:40.000Z",
      "to": "2019-01-03T20:45:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190103204540/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-03T20:45:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T08:22:14.000Z",
      "variants": [
        {
          "headline": "Help Scout | Simple Customer Service Software and Education",
          "subhead": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 10,000 businesses in 140 countries. Get started for free.",
          "observed_at": "2020-07-04T01:49:48.000Z",
          "evidence": "https://web.archive.org/web/20200704014948/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One-stop customer service",
          "subhead": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 12,000 businesses in 140 countries. Get started for free.",
          "observed_at": "2021-07-02T08:22:14.000Z",
          "evidence": "https://web.archive.org/web/20210702082214/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One-stop customer service",
      "subhead": "Make every customer service interaction a more human one. Use Help Scout. Trusted by over 12,000 businesses in 140 countries. Get started for free.",
      "from": "2020-07-04T01:49:48.000Z",
      "to": "2021-07-02T08:22:14.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210702082214/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-04T01:49:48.000Z",
          "to": "2021-07-02T08:22:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T02:52:21.000Z",
      "variants": [
        {
          "headline": "A better way to talk with your customers",
          "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
          "observed_at": "2023-01-01T02:52:21.000Z",
          "evidence": "https://web.archive.org/web/20230101025221/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A better way to talk with your customers",
      "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
      "from": "2023-01-01T02:52:21.000Z",
      "to": "2023-01-01T02:52:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101025221/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T02:52:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-03T15:24:03.000Z",
      "variants": [
        {
          "headline": "Every customer partner vendor client conversation One unified platform",
          "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
          "observed_at": "2024-01-03T15:24:03.000Z",
          "evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Every customer partner vendor client conversation One unified platform",
      "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
      "from": "2024-01-03T15:24:03.000Z",
      "to": "2024-01-03T15:24:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-03T15:24:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-04T17:12:28.000Z",
      "variants": [
        {
          "headline": "The new recipe for delightful support",
          "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
          "observed_at": "2025-07-04T17:12:28.000Z",
          "evidence": "https://web.archive.org/web/20250704171228/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The new recipe for delightful support",
      "subhead": "Help Scout's shared inbox, help center, and live chat software gives your team the tools you need to easily manage customer communications.",
      "from": "2025-07-04T17:12:28.000Z",
      "to": "2025-07-04T17:12:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250704171228/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-04T17:12:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-04T10:57:28.000Z",
      "variants": [
        {
          "headline": "The most intuitive customer support platform",
          "subhead": "Help Scout delivers all the features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
          "observed_at": "2026-07-04T10:57:28.000Z",
          "evidence": "https://web.archive.org/web/20260704105728/https://www.helpscout.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most intuitive customer support platform",
      "subhead": "Help Scout delivers all the features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
      "from": "2026-07-04T10:57:28.000Z",
      "to": "2026-07-04T10:57:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260704105728/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-04T10:57:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Where support teams turn conversations into resolutions intelligence renewals signals word-of-mouth retention",
          "subhead": "Help Scout delivers all the powerful, intuitive features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://www.helpscout.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Where support teams turn conversations into resolutions intelligence renewals signals word-of-mouth retention",
      "subhead": "Help Scout delivers all the powerful, intuitive features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://www.helpscout.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:17:31.700Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6f0790c2fdebbc520775d3fea4d59e3ec709b4f6dbec4a2c7047be65499550b4:fff25521730423ac1b0a46e640270b17d2c010b0ad00875f0dfb2a8aa95f64f1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190103204540/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-01-03T20:45:40.000Z",
        "to": "2020-07-04T01:49:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704014948/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-6f0790c2fdebbc520775d3fea4d59e3ec709b4f6dbec4a2c7047be65499550b4:fff25521730423ac1b0a46e640270b17d2c010b0ad00875f0dfb2a8aa95f64f1:traction:28984c24f384ba47",
      "before_evidence": "https://web.archive.org/web/20190103204540/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10,000 businesses” on its homepage (was “8,000 businesses”).",
      "between": {
        "from": "2019-01-03T20:45:40.000Z",
        "to": "2020-07-04T01:49:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704014948/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-fff25521730423ac1b0a46e640270b17d2c010b0ad00875f0dfb2a8aa95f64f1:d817f02485c8accced754cb7199f071b17c528015482f3a969b37b38857d2c35:traction:4a91af87e81b54fb",
      "before_evidence": "https://web.archive.org/web/20200704014948/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “12,000 businesses” on its homepage (was “10,000 businesses”).",
      "between": {
        "from": "2020-07-04T01:49:48.000Z",
        "to": "2021-07-02T08:22:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20210702082214/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-d817f02485c8accced754cb7199f071b17c528015482f3a969b37b38857d2c35:c2a4ad6d68fe2de260af0d7aba7e82c04c6efed3097e23b70346a49810112512:headline:926b56c1c2c29649",
      "before_evidence": "https://web.archive.org/web/20210702082214/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One-stop customer service” to “A better way to talk with your customers”.",
      "between": {
        "from": "2021-07-02T08:22:14.000Z",
        "to": "2023-01-01T02:52:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101025221/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c2a4ad6d68fe2de260af0d7aba7e82c04c6efed3097e23b70346a49810112512:67378172f84749ad7e8e68b75bb06c3ee273b87e8b8918163b1272891c2bae5c:customers_added:d3c23bde26e5576c",
      "before_evidence": "https://web.archive.org/web/20230101025221/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Mixmax, Spikeball, Buffer, Honey, Spindrift and Compass.",
      "between": {
        "from": "2023-01-01T02:52:21.000Z",
        "to": "2024-01-03T15:24:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-c2a4ad6d68fe2de260af0d7aba7e82c04c6efed3097e23b70346a49810112512:67378172f84749ad7e8e68b75bb06c3ee273b87e8b8918163b1272891c2bae5c:headline:37ee9c18551ca26c",
      "before_evidence": "https://web.archive.org/web/20230101025221/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A better way to talk with your customers” to “Every customer partner vendor client conversation One unified platform”.",
      "between": {
        "from": "2023-01-01T02:52:21.000Z",
        "to": "2024-01-03T15:24:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-67378172f84749ad7e8e68b75bb06c3ee273b87e8b8918163b1272891c2bae5c:a2ebc57419f57776fef5df72a9c47cc3340b4179f582ed19b97f03e8d00a49ee:customers_added:d023639e449a19b7",
      "before_evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Nahi Kim, Vimeo, Wealthsimple, Clockwise, Yeti, The New Yorker, Gusto, Tuft & Needle and 1 more.",
      "between": {
        "from": "2024-01-03T15:24:03.000Z",
        "to": "2025-07-04T17:12:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704171228/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-67378172f84749ad7e8e68b75bb06c3ee273b87e8b8918163b1272891c2bae5c:a2ebc57419f57776fef5df72a9c47cc3340b4179f582ed19b97f03e8d00a49ee:headline:9d2a1b9aa5df5ccc",
      "before_evidence": "https://web.archive.org/web/20240103152403/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Every customer partner vendor client conversation One unified platform” to “The new recipe for delightful support”.",
      "between": {
        "from": "2024-01-03T15:24:03.000Z",
        "to": "2025-07-04T17:12:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704171228/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-a2ebc57419f57776fef5df72a9c47cc3340b4179f582ed19b97f03e8d00a49ee:6c74d8e852f5c831276f38984ca4507a37ab3356da976b05577550bafa49339e:headline:a95ae6883684e550",
      "before_evidence": "https://web.archive.org/web/20250704171228/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The new recipe for delightful support” to “The most intuitive customer support platform”.",
      "between": {
        "from": "2025-07-04T17:12:28.000Z",
        "to": "2026-07-04T10:57:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20260704105728/https://www.helpscout.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-6c74d8e852f5c831276f38984ca4507a37ab3356da976b05577550bafa49339e:04a84b2d003e5702fa77e8b1059706e980fe85cd59660056420f990870a3885c:headline:fa15fe74a0f9d4d2",
      "before_evidence": "https://web.archive.org/web/20260704105728/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most intuitive customer support platform” to “Where support teams turn conversations into resolutions intelligence renewals signals word-of-mouth retention”.",
      "between": {
        "from": "2026-07-04T10:57:28.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.helpscout.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-6c74d8e852f5c831276f38984ca4507a37ab3356da976b05577550bafa49339e:04a84b2d003e5702fa77e8b1059706e980fe85cd59660056420f990870a3885c:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20260704105728/https://www.helpscout.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-04T10:57:28.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.helpscout.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Help Scout revises positioning and adds compliance claims",
    "summary": "Help Scout has updated its homepage messaging multiple times, increased the number of businesses it claims, and added more customer logos, while now stating HIPAA and SOC 2 compliance on its homepage.",
    "points": [
      {
        "text": "Between July 2026 and November 2026, Help Scout changed its homepage headline from “The most intuitive customer support platform” to “Where support teams turn conversations into resolutions intelligence renewals signals word-of-mouth retention”.",
        "kind": "fact",
        "changes": [
          9,
          10
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Help Scout began stating HIPAA and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between January 2019 and July 2021, Help Scout increased the claim on its homepage from “8,000 businesses” to “12,000 businesses”.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between January 2023 and July 2025, Help Scout added multiple customer logos to its homepage, which may suggest it is emphasizing social proof and recognizable users in its marketing.",
        "kind": "interpretation",
        "changes": [
          5,
          7
        ]
      }
    ],
    "written_at": "2026-11-07T15:42:11.602Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Help Scout” company record, https://startuphistory.org/c/helpscout.com"
}