{
  "company": {
    "name": "Tars",
    "website": "https://hellotars.com/",
    "record": "https://startuphistory.org/c/hellotars.com"
  },
  "status": null,
  "history_since": "2015-05-19T02:53:54.000Z",
  "baseline": {
    "snapshot_id": "0cc21e07c6e75aa7b22e39343223f375813771d24c7eac166144bcc43a4d24d8",
    "observed_at": "2015-05-19T02:53:54.000Z",
    "headline": "WhatsApp us whatever you need. We'll get it done for you.",
    "description": "WhatsApp to this phone number, and we'll order your food, book train tickets, order groceries, and pretty much do anything else that you want.",
    "evidence": "https://web.archive.org/web/20150519025354/http://hellotars.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-05-19T02:53:54.000Z",
      "variants": [
        {
          "headline": "WhatsApp us whatever you need. We'll get it done for you.",
          "subhead": "WhatsApp to this phone number, and we'll order your food, book train tickets, order groceries, and pretty much do anything else that you want.",
          "observed_at": "2015-05-19T02:53:54.000Z",
          "evidence": "https://web.archive.org/web/20150519025354/http://hellotars.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "WhatsApp us whatever you need. We'll get it done for you.",
      "subhead": "WhatsApp to this phone number, and we'll order your food, book train tickets, order groceries, and pretty much do anything else that you want.",
      "from": "2015-05-19T02:53:54.000Z",
      "to": "2015-05-19T02:53:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150519025354/http://hellotars.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-05-19T02:53:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-10-18T18:17:22.000Z",
      "variants": [
        {
          "headline": "Mobile Forms Reimagined",
          "subhead": "TARS | Create ChatBots with NO programming at all. Simple, intuitive and conversational interface. Collect user data using your own chatbot. Easy to build chatbots.",
          "observed_at": "2016-10-18T18:17:22.000Z",
          "evidence": "https://web.archive.org/web/20161018181722/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mobile Forms Reimagined",
      "subhead": "TARS | Create ChatBots with NO programming at all. Simple, intuitive and conversational interface. Collect user data using your own chatbot. Easy to build chatbots.",
      "from": "2016-10-18T18:17:22.000Z",
      "to": "2016-10-18T18:17:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161018181722/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-18T18:17:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-01T16:44:09.000Z",
      "variants": [
        {
          "headline": "Tars - Create Chatbots with no Programming Knowledge at all",
          "subhead": "Use Tars to make web based chatbots. Whatsapp Chatbots and Facebook Messenger Bots coming soon.",
          "observed_at": "2017-07-01T16:44:09.000Z",
          "evidence": "https://web.archive.org/web/20170701164409/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Tars - Create Chatbots with no Programming Knowledge at all",
      "subhead": "Use Tars to make web based chatbots. Whatsapp Chatbots and Facebook Messenger Bots coming soon.",
      "from": "2017-07-01T16:44:09.000Z",
      "to": "2017-07-01T16:44:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170701164409/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-01T16:44:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-04-17T07:19:29.000Z",
      "variants": [
        {
          "headline": "Increase Conversion Rates with Conversational Landing Pages for Google Ads - Tars",
          "subhead": "Use Tars to make a Conversational workflow to talk to your Ad-Click Prospects. Give them a conversational post-click experience and convert them better.",
          "observed_at": "2019-01-22T15:09:17.000Z",
          "evidence": "https://web.archive.org/web/20190122150917/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Increase Conversion Rates with Conversational Landing Pages for Google Ads - Tars",
          "subhead": "Use Tars to make a Conversational workflow to talk to your Ad-Click Prospects. Give them a conversational post-click experience and convert them better.",
          "observed_at": "2020-04-17T07:19:29.000Z",
          "evidence": "https://web.archive.org/web/20200417071929/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Increase Conversion Rates with Conversational Landing Pages for Google Ads - Tars",
      "subhead": "Use Tars to make a Conversational workflow to talk to your Ad-Click Prospects. Give them a conversational post-click experience and convert them better.",
      "from": "2019-01-22T15:09:17.000Z",
      "to": "2020-04-17T07:19:29.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200417071929/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-22T15:09:17.000Z",
          "to": "2020-04-17T07:19:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-06T08:03:45.000Z",
      "variants": [
        {
          "headline": "The Success Driven Chatbot Platform",
          "subhead": "Tars helps marketing and customer support teams implement Website and WhatsApp Chatbots to improve customer engagement, increase conversions and reduce support requests.",
          "observed_at": "2021-07-05T02:41:19.000Z",
          "evidence": "https://web.archive.org/web/20210705024119/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Success Driven Chatbot Platform",
          "subhead": "Tars helps marketing and customer support teams implement Website and WhatsApp Chatbots to improve customer engagement, increase conversions and reduce support requests.",
          "observed_at": "2022-07-06T08:03:45.000Z",
          "evidence": "https://web.archive.org/web/20220706080345/https://www.hellotars.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Success Driven Chatbot Platform",
      "subhead": "Tars helps marketing and customer support teams implement Website and WhatsApp Chatbots to improve customer engagement, increase conversions and reduce support requests.",
      "from": "2021-07-05T02:41:19.000Z",
      "to": "2022-07-06T08:03:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220706080345/https://www.hellotars.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-05T02:41:19.000Z",
          "to": "2022-07-06T08:03:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T13:52:38.000Z",
      "variants": [
        {
          "headline": "Shaping the future of customer experience and employee productivity with Conversational AI",
          "subhead": "We bridge the gap between complex technical processes and intuitive conversations. Our Conversational AI transforms frustrating IVR loops and cumbersome workflows into simplified dialogues.",
          "observed_at": "2024-01-01T20:01:04.000Z",
          "evidence": "https://web.archive.org/web/20240101200104/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shaping the future of customer experience and employee productivity with Conversational AI",
          "subhead": "We bridge the gap between complex technical processes and intuitive conversations. Our Conversational AI transforms frustrating IVR loops and cumbersome workflows into simplified dialogues.",
          "observed_at": "2025-01-01T13:52:38.000Z",
          "evidence": "https://web.archive.org/web/20250101135238/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shaping the future of customer experience and employee productivity with Conversational AI",
      "subhead": "We bridge the gap between complex technical processes and intuitive conversations. Our Conversational AI transforms frustrating IVR loops and cumbersome workflows into simplified dialogues.",
      "from": "2024-01-01T20:01:04.000Z",
      "to": "2025-01-01T13:52:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250101135238/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-01T20:01:04.000Z",
          "to": "2025-01-01T13:52:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Customer experience built around outcomes",
          "subhead": "Tars builds AI Agents that resolve support issues and qualify leads across multiple channels. GDPR, SOC 2, and HIPAA compliant. Book a demo.",
          "observed_at": "2026-10-06T01:58:39.000Z",
          "evidence": "https://web.archive.org/web/20261006015839/https://hellotars.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Customer experience built around outcomes",
          "subhead": "Tars builds AI Agents that resolve support issues and qualify leads across multiple channels. GDPR, SOC 2, and HIPAA compliant. Book a demo.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://hellotars.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Customer experience built around outcomes",
      "subhead": "Tars builds AI Agents that resolve support issues and qualify leads across multiple channels. GDPR, SOC 2, and HIPAA compliant. Book a demo.",
      "from": "2026-10-06T01:58:39.000Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 2,
      "evidence": "https://hellotars.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-06T01:58:39.000Z",
          "to": "2026-11-06T17:17:31.700Z"
        }
      },
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    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-0cc21e07c6e75aa7b22e39343223f375813771d24c7eac166144bcc43a4d24d8:e3fa7447c9ec7e4d5ff58dd15fd387434adfb155359d52869ac19d051f1fa3b5:repositioning",
      "before_evidence": "https://web.archive.org/web/20150519025354/http://hellotars.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “WhatsApp us whatever you need. We'll get it done for you.” to “Mobile Forms Reimagined”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2015-05-19T02:53:54.000Z",
        "to": "2016-10-18T18:17:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20161018181722/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-e3fa7447c9ec7e4d5ff58dd15fd387434adfb155359d52869ac19d051f1fa3b5:20623b788b71c4cbe34a190ceb0c9e14a2bb1b3fa4cf75ed1b6fc1716255d54a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20161018181722/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-10-18T18:17:22.000Z",
        "to": "2017-07-01T16:44:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701164409/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-e3fa7447c9ec7e4d5ff58dd15fd387434adfb155359d52869ac19d051f1fa3b5:20623b788b71c4cbe34a190ceb0c9e14a2bb1b3fa4cf75ed1b6fc1716255d54a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20161018181722/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-10-18T18:17:22.000Z",
        "to": "2017-07-01T16:44:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701164409/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "classifier-20623b788b71c4cbe34a190ceb0c9e14a2bb1b3fa4cf75ed1b6fc1716255d54a:b1373ea234c0cdfb9efd65d9b600cbdcdb06a924662f604f315a66bfbb290fc4:repositioning",
      "before_evidence": "https://web.archive.org/web/20170701164409/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Tars - Create Chatbots with no Programming Knowledge at all” to “Increase Conversion Rates with Conversational Landing Pages for Google Ads - Tars”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2017-07-01T16:44:09.000Z",
        "to": "2019-01-22T15:09:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20190122150917/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-b1373ea234c0cdfb9efd65d9b600cbdcdb06a924662f604f315a66bfbb290fc4:48991b27462a2f5a586c4b4eb8d7521d3d5e96fcbb7855e999e8e37ff681e184:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190122150917/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-22T15:09:17.000Z",
        "to": "2020-04-17T07:19:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20200417071929/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "classifier-70f936f0ad81cdbda7f31d403e1e68a20e115bccd05aa070dce946bf6a35a489:0f1e9f5ab03ecec4ec156afa60aa492d3839c417a37b0cafb6909f0f5c46990f:repositioning",
      "before_evidence": "https://web.archive.org/web/20220706080345/https://www.hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Success Driven Chatbot Platform” to “Shaping the future of customer experience and employee productivity with Conversational AI”.",
      "between": {
        "from": "2022-07-06T08:03:45.000Z",
        "to": "2024-01-01T20:01:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101200104/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-70f936f0ad81cdbda7f31d403e1e68a20e115bccd05aa070dce946bf6a35a489:0f1e9f5ab03ecec4ec156afa60aa492d3839c417a37b0cafb6909f0f5c46990f:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20220706080345/https://www.hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-06T08:03:45.000Z",
        "to": "2024-01-01T20:01:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101200104/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-0f1e9f5ab03ecec4ec156afa60aa492d3839c417a37b0cafb6909f0f5c46990f:f001796ac09af15ad73229cc604a6bb4efcc71d1c7791551d3a6d7027ab013bf:logos:59c222f289d46dc7",
      "before_evidence": "https://web.archive.org/web/20240101200104/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: GDPR, ISO, SOC and HIPAA.",
      "between": {
        "from": "2024-01-01T20:01:04.000Z",
        "to": "2025-01-01T13:52:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101135238/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f001796ac09af15ad73229cc604a6bb4efcc71d1c7791551d3a6d7027ab013bf:bff2adba8dfd1a2966529823413366a916459d4423a5fcc73b7fe6058af8883e:customers_added:74eaef6cdbe98307",
      "before_evidence": "https://web.archive.org/web/20250101135238/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Qatar Foundation, Unitel, Amen Clinics, Brightline and Gama Hospital.",
      "between": {
        "from": "2025-01-01T13:52:38.000Z",
        "to": "2026-10-06T01:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20261006015839/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-f001796ac09af15ad73229cc604a6bb4efcc71d1c7791551d3a6d7027ab013bf:bff2adba8dfd1a2966529823413366a916459d4423a5fcc73b7fe6058af8883e:headline:44573bb81f954976",
      "before_evidence": "https://web.archive.org/web/20250101135238/https://hellotars.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shaping the future of customer experience and employee productivity with Conversational AI” to “Customer experience built around outcomes”.",
      "between": {
        "from": "2025-01-01T13:52:38.000Z",
        "to": "2026-10-06T01:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20261006015839/https://hellotars.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Tars” company record, https://startuphistory.org/c/hellotars.com"
}