{
  "company": {
    "name": "Merx",
    "website": "https://hellomerx.com/",
    "record": "https://startuphistory.org/c/hellomerx.com"
  },
  "status": null,
  "history_since": "2024-02-01T10:27:29.000Z",
  "baseline": {
    "snapshot_id": "ec8f96c0b0e94188a0df8e455e06f902c0fd6befcd870fd959f0dfb3220bd82a",
    "observed_at": "2024-02-01T10:27:29.000Z",
    "headline": "Engage your customers where they are",
    "description": "Engage customers in human-like conversations powered by AI and drive the end-to-end commerce journey on WhatsApp and other popular messaging channels",
    "evidence": "https://web.archive.org/web/20240201102729/https://hellomerx.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-29T02:16:12.000Z",
      "variants": [
        {
          "headline": "Engage your customers where they are",
          "subhead": "Engage customers in human-like conversations powered by AI and drive the end-to-end commerce journey on WhatsApp and other popular messaging channels",
          "observed_at": "2024-02-01T10:27:29.000Z",
          "evidence": "https://web.archive.org/web/20240201102729/https://hellomerx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engage your customers where they are",
          "subhead": "Engage customers in human-like conversations powered by AI and drive the end-to-end commerce journey on WhatsApp and other popular messaging channels",
          "observed_at": "2024-07-14T17:30:22.000Z",
          "evidence": "https://web.archive.org/web/20240714173022/https://hellomerx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engage your customers where they are",
          "subhead": "Engage customers in human-like conversations powered by AI and drive the end-to-end commerce journey on WhatsApp and other popular messaging channels",
          "observed_at": "2025-01-29T02:16:12.000Z",
          "evidence": "https://web.archive.org/web/20250129021612/https://hellomerx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Engage your customers where they are",
      "subhead": "Engage customers in human-like conversations powered by AI and drive the end-to-end commerce journey on WhatsApp and other popular messaging channels",
      "from": "2024-02-01T10:27:29.000Z",
      "to": "2025-01-29T02:16:12.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250129021612/https://hellomerx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-01T10:27:29.000Z",
          "to": "2025-01-29T02:16:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-13T12:58:56.000Z",
      "variants": [
        {
          "headline": "Close the gap between your brand and customers with conversational commerce",
          "subhead": "Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.",
          "observed_at": "2025-09-09T01:17:20.000Z",
          "evidence": "https://web.archive.org/web/20250909011720/https://www.hellomerx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Close the gap between your brand and customers with conversational commerce",
          "subhead": "Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.",
          "observed_at": "2026-01-21T01:04:04.000Z",
          "evidence": "https://web.archive.org/web/20260121010404/https://www.hellomerx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Close the gap between your brand and customers with conversational commerce",
          "subhead": "Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.",
          "observed_at": "2026-07-13T12:58:56.000Z",
          "evidence": "https://web.archive.org/web/20260713125856/https://www.hellomerx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Close the gap between your brand and customers with conversational commerce",
      "subhead": "Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.",
      "from": "2025-09-09T01:17:20.000Z",
      "to": "2026-07-13T12:58:56.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260713125856/https://www.hellomerx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-09-09T01:17:20.000Z",
          "to": "2026-07-13T12:58:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Turn conversation into your highest-performing marketing channel.",
          "subhead": "Build your contactable database, collect customer insights, and grow sales with the best WhatsApp platform for enterprise retail.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://www.hellomerx.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turn conversation into your highest-performing marketing channel.",
      "subhead": "Build your contactable database, collect customer insights, and grow sales with the best WhatsApp platform for enterprise retail.",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://www.hellomerx.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:17:31.700Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ec8f96c0b0e94188a0df8e455e06f902c0fd6befcd870fd959f0dfb3220bd82a:87d6e88f984a10040bd3795a0a933e0d3b9f02ef1830178f7d28f182130723d6:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240201102729/https://hellomerx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-01T10:27:29.000Z",
        "to": "2024-07-14T17:30:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240714173022/https://hellomerx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-87d6e88f984a10040bd3795a0a933e0d3b9f02ef1830178f7d28f182130723d6:cee3266d83e512267f1699e36df59de6c0185c80496b08e8e7e6b327f4422458:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240714173022/https://hellomerx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-14T17:30:22.000Z",
        "to": "2025-01-29T02:16:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250129021612/https://hellomerx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "page-cee3266d83e512267f1699e36df59de6c0185c80496b08e8e7e6b327f4422458:cc2b96c91be6d89debbf1d69fccf7d64fe3a0718970d29dbe8ab312e77b27bc4:headline:85c0bddb33dbfaf1",
      "before_evidence": "https://web.archive.org/web/20250129021612/https://hellomerx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Engage your customers where they are” to “Close the gap between your brand and customers with conversational commerce”.",
      "between": {
        "from": "2025-01-29T02:16:12.000Z",
        "to": "2025-09-09T01:17:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250909011720/https://www.hellomerx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-cee3266d83e512267f1699e36df59de6c0185c80496b08e8e7e6b327f4422458:cc2b96c91be6d89debbf1d69fccf7d64fe3a0718970d29dbe8ab312e77b27bc4:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20250129021612/https://hellomerx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-01-29T02:16:12.000Z",
        "to": "2025-09-09T01:17:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250909011720/https://www.hellomerx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 5,
      "id": "page-b982d3b8b70800ec269f9dd52c4751281750b86dfb2be6f0250d546f8d1b1873:2902b00361f35051dbb8bb70ca0aa78e7c1ee0f3881588a110242e0e32390f10:headline:74f60b6e37893add",
      "before_evidence": "https://web.archive.org/web/20260713125856/https://www.hellomerx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Close the gap between your brand and customers with conversational commerce” to “Turn conversation into your highest-performing marketing channel.”.",
      "between": {
        "from": "2026-07-13T12:58:56.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.hellomerx.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Merx” company record, https://startuphistory.org/c/hellomerx.com"
}