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        "to": "2022-01-17T18:30:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117183024/https://www.hellolluna.com/",
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      "kind": "pricing",
      "label": "Pricing",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Work designed for life” to “Personal User Manuals + Smart Dashboards for Hybrid Teams”.",
      "between": {
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      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “LLUNA” company record, https://startuphistory.org/c/hellolluna.com"
}