{
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    "website": "https://hellohera.com/",
    "record": "https://startuphistory.org/c/hellohera.com"
  },
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  "last_checked": "2026-11-06T17:17:31.700Z",
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      "variants": [
        {
          "headline": "How we support families",
          "subhead": "Creating a world where aging is living — a world where aging isn’t about decline but living life on your own terms. We’re here to ensure no family has to navigate aging alone.",
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      },
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    },
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      "variants": [
        {
          "headline": "Get a dedicated expert to manage your parent's care, covered by Medicare",
          "subhead": "Hera matches families with dedicated care managers (Heroes) to coordinate care for aging parents. Covered by Medicare—90% pay $0. Serving all of New York.",
          "observed_at": "2026-03-08T21:03:39.000Z",
          "evidence": "https://web.archive.org/web/20260308210339/https://hellohera.com/",
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      ],
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      "subhead": "Hera matches families with dedicated care managers (Heroes) to coordinate care for aging parents. Covered by Medicare—90% pay $0. Serving all of New York.",
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      "to": "2026-03-08T21:03:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260308210339/https://hellohera.com/",
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    },
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      "variants": [
        {
          "headline": "Let your parents age their way.",
          "subhead": "Hera pairs families with dedicated geriatric social workers who coordinate care for aging parents — billed to Medicare, so most families pay $0.",
          "observed_at": "2026-08-07T00:46:55.000Z",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let your parents age their way.",
          "subhead": "Hera pairs families with dedicated geriatric social workers who coordinate care for aging parents — billed to Medicare, so most families pay $0.",
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          "evidence": "https://hellohera.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Let your parents age their way.",
      "subhead": "Hera pairs families with dedicated geriatric social workers who coordinate care for aging parents — billed to Medicare, so most families pay $0.",
      "from": "2026-08-07T00:46:55.000Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 2,
      "evidence": "https://hellohera.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:17:31.700Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How we support families” to “Get a dedicated expert to manage your parent's care, covered by Medicare”.",
      "between": {
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        "to": "2026-03-08T21:03:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260308210339/https://hellohera.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get a dedicated expert to manage your parent's care, covered by Medicare” to “Let your parents age their way.”.",
      "between": {
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        "to": "2026-08-07T00:46:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20260807004655/https://hellohera.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-c96c5defcfdda4740fa8473cf31d80f80a290815a63be2d7ad17000e41b5758b:ca8a297f90f297721ca4950962b41535b26724181a5b358fceee5e2cef210d91:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260807004655/https://hellohera.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-08-07T00:46:55.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://hellohera.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Hera” company record, https://startuphistory.org/c/hellohera.com"
}