{
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    "name": "Clue (BioWink)",
    "website": "https://helloclue.com/",
    "record": "https://startuphistory.org/c/helloclue.com"
  },
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    "headline": "Design meets science to improve female health",
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
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        {
          "headline": "Design meets science to improve female health",
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          "evidence": "https://web.archive.org/web/20140728040947/http://www.helloclue.com/",
          "evidence_kind": "internet_archive"
        }
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      "to": "2014-07-28T04:09:47.000Z",
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      "seen": {
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    {
      "quote_observed_at": "2022-01-04T13:21:57.000Z",
      "variants": [
        {
          "headline": "Clue: Period and Ovulation Tracker for iPhone and Android",
          "subhead": "Track your cycle with the Clue app, a free period tracker for iPhone and Android.",
          "observed_at": "2016-01-06T16:10:56.000Z",
          "evidence": "https://web.archive.org/web/20160106161056/http://www.helloclue.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Track your period and ovulation with Clue to understand how your body works.",
          "subhead": "Track your menstrual cycle with Clue, the #1 doctor-recommended free period tracker app built in collaboration with top health researchers.",
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        },
        {
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          "subhead": "Track your menstrual cycle with Clue, the #1 doctor-recommended free period tracker app built in collaboration with top health researchers.",
          "observed_at": "2022-01-04T13:21:57.000Z",
          "evidence": "https://web.archive.org/web/20220104132157/https://helloclue.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Track your period and ovulation with Clue to understand how your body works.",
      "subhead": "Track your menstrual cycle with Clue, the #1 doctor-recommended free period tracker app built in collaboration with top health researchers.",
      "from": "2016-01-06T16:10:56.000Z",
      "to": "2022-01-04T13:21:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220104132157/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-01-04T13:21:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "Live in sync with your cycle",
          "subhead": "Track your menstrual cycle with Clue, the #1 doctor-recommended free period tracker app built in collaboration with top health researchers.",
          "observed_at": "2023-07-03T18:06:49.000Z",
          "evidence": "https://web.archive.org/web/20230703180649/https://helloclue.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your menstrual cycle",
          "subhead": "Track your menstrual cycle with Clue, the #1 doctor-recommended free period tracker app built in collaboration with top health researchers.",
          "observed_at": "2025-01-04T02:54:58.000Z",
          "evidence": "https://web.archive.org/web/20250104025458/https://helloclue.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 women-led period and cycle tracker app",
          "subhead": "Track your menstrual cycle with the Clue app, a women-led period and cycle tracker. Get science-based insights, predictions, and personalized tracking.",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://helloclue.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The #1 women-led period and cycle tracker app",
      "subhead": "Track your menstrual cycle with the Clue app, a women-led period and cycle tracker. Get science-based insights, predictions, and personalized tracking.",
      "from": "2023-07-03T18:06:49.000Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 3,
      "evidence": "https://helloclue.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "from": "2023-07-03T18:06:49.000Z",
          "to": "2026-11-06T17:17:31.700Z"
        }
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      "current": true
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      "n": 1,
      "id": "page-3965d4d99c98ee5777e98652c33768d9142bf647602ab311de159b377697c4d5:305160e8389ee2cc59e5bf5cf39a38c37d07b8aa72f07489e736849f7dd44224:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160106161056/http://www.helloclue.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-06T16:10:56.000Z",
        "to": "2020-07-04T15:09:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704150919/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-b729e1b795c7a7c1c7f37d33f0d6df201ae7bf4d60858e33e97ecf65f4a6d99b:4c8824f2915ca535fde31b66808af13eda1a9fe987b716cf3071d7621109e4da:headline:9c2c6d47d009dfb7",
      "before_evidence": "https://web.archive.org/web/20220104132157/https://helloclue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Track your period and ovulation with Clue to understand how your body works.” to “Live in sync with your cycle”.",
      "between": {
        "from": "2022-01-04T13:21:57.000Z",
        "to": "2023-07-03T18:06:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703180649/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4c8824f2915ca535fde31b66808af13eda1a9fe987b716cf3071d7621109e4da:db7053789d5a423bc0b75c91090e3cf7ff14ff5ac85fb0beccc80c8663065fdf:headline:c0990ada9d1da3af",
      "before_evidence": "https://web.archive.org/web/20230703180649/https://helloclue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Live in sync with your cycle” to “Your menstrual cycle”.",
      "between": {
        "from": "2023-07-03T18:06:49.000Z",
        "to": "2025-01-04T02:54:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104025458/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4c8824f2915ca535fde31b66808af13eda1a9fe987b716cf3071d7621109e4da:db7053789d5a423bc0b75c91090e3cf7ff14ff5ac85fb0beccc80c8663065fdf:compliance:32e4bbc0ca728b62",
      "before_evidence": "https://web.archive.org/web/20230703180649/https://helloclue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states CE-MARKED compliance on its homepage.",
      "between": {
        "from": "2023-07-03T18:06:49.000Z",
        "to": "2025-01-04T02:54:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104025458/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 5,
      "id": "page-db7053789d5a423bc0b75c91090e3cf7ff14ff5ac85fb0beccc80c8663065fdf:194f006cc647faf530ed642e244b4d0978af152aef114f5d2794ec8b9129e16f:headline:7231c9b2476f5c81",
      "before_evidence": "https://web.archive.org/web/20250104025458/https://helloclue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your menstrual cycle” to “Essential cookies”.",
      "between": {
        "from": "2025-01-04T02:54:58.000Z",
        "to": "2026-07-06T19:50:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706195049/https://helloclue.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-194f006cc647faf530ed642e244b4d0978af152aef114f5d2794ec8b9129e16f:a306b85ffed17025258a815ed6311cb9d84acf02c9d5e152cb1bc4a93ec91f46:headline:99efe4f1e11a1d80",
      "before_evidence": "https://web.archive.org/web/20260706195049/https://helloclue.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Essential cookies” to “The #1 women-led period and cycle tracker app”.",
      "between": {
        "from": "2026-07-06T19:50:49.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://helloclue.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Clue (BioWink)” company record, https://startuphistory.org/c/helloclue.com"
}