{
  "company": {
    "name": "Cluster",
    "website": "https://hello-cluster.com/",
    "record": "https://startuphistory.org/c/hello-cluster.com"
  },
  "status": null,
  "history_since": "2024-03-22T21:45:51.000Z",
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    "snapshot_id": "cfc515e64a682c43be397ab51bff4421b3b3342268999bd8b2adf32f153f2a48",
    "observed_at": "2024-03-22T21:45:51.000Z",
    "headline": "Power your end-to-end REC sales process",
    "description": "Power your end-to-end REC sales process.",
    "evidence": "https://web.archive.org/web/20240322214551/https://www.hello-cluster.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:17:31.700Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-03-22T21:45:51.000Z",
      "variants": [
        {
          "headline": "Power your end-to-end REC sales process",
          "subhead": "Power your end-to-end REC sales process.",
          "observed_at": "2024-03-22T21:45:51.000Z",
          "evidence": "https://web.archive.org/web/20240322214551/https://www.hello-cluster.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Power your end-to-end REC sales process",
      "subhead": "Power your end-to-end REC sales process.",
      "from": "2024-03-22T21:45:51.000Z",
      "to": "2024-03-22T21:45:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240322214551/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-03-22T21:45:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-18T11:03:48.000Z",
      "variants": [
        {
          "headline": "Crece tu negocio ecommerce con WhatsApp",
          "subhead": "Cluster crece tu negocio a través de WhatsApp. Lanza campañas promocionando tus productos y automatiza flujos de conversación con un solo click.",
          "observed_at": "2024-07-18T11:03:48.000Z",
          "evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Crece tu negocio ecommerce con WhatsApp",
      "subhead": "Cluster crece tu negocio a través de WhatsApp. Lanza campañas promocionando tus productos y automatiza flujos de conversación con un solo click.",
      "from": "2024-07-18T11:03:48.000Z",
      "to": "2024-07-18T11:03:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-18T11:03:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-22T04:19:51.000Z",
      "variants": [
        {
          "headline": "Boost Shopify revenue with an AI sales agent.",
          "subhead": "Boost Shopify conversions with an AI sales agent tailored to your store.",
          "observed_at": "2025-01-22T04:19:51.000Z",
          "evidence": "https://web.archive.org/web/20250122041951/https://www.hello-cluster.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boost Shopify revenue with an AI sales agent.",
      "subhead": "Boost Shopify conversions with an AI sales agent tailored to your store.",
      "from": "2025-01-22T04:19:51.000Z",
      "to": "2025-01-22T04:19:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250122041951/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-22T04:19:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-17T16:17:40.000Z",
      "variants": [
        {
          "headline": "Create on-brand landing pages for any ad in under 10 minutes",
          "subhead": "On-brand landing pages in under 10 min",
          "observed_at": "2025-07-17T16:17:40.000Z",
          "evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create on-brand landing pages for any ad in under 10 minutes",
      "subhead": "On-brand landing pages in under 10 min",
      "from": "2025-07-17T16:17:40.000Z",
      "to": "2025-07-17T16:17:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-17T16:17:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:17:31.700Z",
      "variants": [
        {
          "headline": "GTM infrastructure for your agents",
          "subhead": "Cluster gives your agents access to 50+ GTM data sources, linkedIn & email sending infra and the ability to orchestrate hundreds of subagents in parallel so you can execute any GTM play",
          "observed_at": "2026-11-06T17:17:31.700Z",
          "evidence": "https://www.getcluster.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "GTM infrastructure for your agents",
      "subhead": "Cluster gives your agents access to 50+ GTM data sources, linkedIn & email sending infra and the ability to orchestrate hundreds of subagents in parallel so you can execute any GTM play",
      "from": "2026-11-06T17:17:31.700Z",
      "to": "2026-11-06T17:17:31.700Z",
      "captures": 1,
      "evidence": "https://www.getcluster.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:17:31.700Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cfc515e64a682c43be397ab51bff4421b3b3342268999bd8b2adf32f153f2a48:3ea815ba0b5c72ae60b5de4188be0ca3d39d0a7c20f75af4aeb3f13efe4c302d:headline:f1460f5109b72a55",
      "before_evidence": "https://web.archive.org/web/20240322214551/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Power your end-to-end REC sales process” to “Crece tu negocio ecommerce con WhatsApp”.",
      "between": {
        "from": "2024-03-22T21:45:51.000Z",
        "to": "2024-07-18T11:03:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-cfc515e64a682c43be397ab51bff4421b3b3342268999bd8b2adf32f153f2a48:3ea815ba0b5c72ae60b5de4188be0ca3d39d0a7c20f75af4aeb3f13efe4c302d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240322214551/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-03-22T21:45:51.000Z",
        "to": "2024-07-18T11:03:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "classifier-3ea815ba0b5c72ae60b5de4188be0ca3d39d0a7c20f75af4aeb3f13efe4c302d:37e72e3b5cc08038f04c123915161ab268f36d148341f3ea4968d7d496ff5f05:repositioning",
      "before_evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Crece tu negocio ecommerce con WhatsApp” to “Boost Shopify revenue with an AI sales agent.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-07-18T11:03:48.000Z",
        "to": "2025-01-22T04:19:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122041951/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-3ea815ba0b5c72ae60b5de4188be0ca3d39d0a7c20f75af4aeb3f13efe4c302d:37e72e3b5cc08038f04c123915161ab268f36d148341f3ea4968d7d496ff5f05:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240718110348/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-18T11:03:48.000Z",
        "to": "2025-01-22T04:19:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20250122041951/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-37e72e3b5cc08038f04c123915161ab268f36d148341f3ea4968d7d496ff5f05:5ec4b28be1475a59bff59256c2c0a41859be2c35e3f832d9c220c43b2d698ca2:repositioning",
      "before_evidence": "https://web.archive.org/web/20250122041951/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Boost Shopify revenue with an AI sales agent.” to “Create on-brand landing pages for any ad in under 10 minutes”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-22T04:19:51.000Z",
        "to": "2025-07-17T16:17:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-5ec4b28be1475a59bff59256c2c0a41859be2c35e3f832d9c220c43b2d698ca2:39bcbd3a6e7f3876a7e343b4be6d86b07d11b93c9188823f4c8455efabbb8f80:headline:47726000d8f356ed",
      "before_evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create on-brand landing pages for any ad in under 10 minutes” to “GTM infrastructure for your agents”.",
      "between": {
        "from": "2025-07-17T16:17:40.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.getcluster.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-5ec4b28be1475a59bff59256c2c0a41859be2c35e3f832d9c220c43b2d698ca2:39bcbd3a6e7f3876a7e343b4be6d86b07d11b93c9188823f4c8455efabbb8f80:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-07-17T16:17:40.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.getcluster.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 8,
      "id": "page-5ec4b28be1475a59bff59256c2c0a41859be2c35e3f832d9c220c43b2d698ca2:39bcbd3a6e7f3876a7e343b4be6d86b07d11b93c9188823f4c8455efabbb8f80:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250717161740/https://www.hello-cluster.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-17T16:17:40.000Z",
        "to": "2026-11-06T17:17:31.700Z"
      },
      "evidence": "https://www.getcluster.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cluster” company record, https://startuphistory.org/c/hello-cluster.com"
}